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Managing and Marketing Tourist Destinations - Strategies to Gain a Competitive Edge
14 Angebote vergleichen
Bester Preis: € 44,65 (vom 18.10.2017)Managing And Marketing Tourist Destinations: Strategies To Gain A Competitive Edge
ISBN: 9780415811484 bzw. 0415811481, in Englisch, Routledge, Vereinigtes Königreich Großbritannien und Nordirland, Taschenbuch, neu.
This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed.
Managing And Marketing Tourist Destinations: Strategies To Gain A Competitive Edge (2014)
ISBN: 9780415811484 bzw. 0415811481, in Englisch, T&F India, neu.
This is an Int'l Edition. Please note: We do not ship to PO Boxes, please provide us with your complete delivery address.
Managing and Marketing Tourist Destinations, Strategies to Gain a Competitive Edge (2010)
ISBN: 9781136904745 bzw. 1136904743, in Englisch, Routledge, neu, E-Book.
bol.com.
Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of ... Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries. Productinformatie:Taal: Engels;Formaat: ePub met kopieerbeveiliging (DRM) van Adobe;Kopieerrechten: Het kopiëren van (delen van) de pagina's is niet toegestaan ;Geschikt voor: Alle e-readers te koop bij bol.com (of compatible met Adobe DRM). Telefoons/tablets met Google Android (1.6 of hoger) voorzien van bol.com boekenbol app. PC en Mac met Adobe reader software;ISBN10: 1136904743;ISBN13: 9781136904745; Engels | Ebook | 2010.
Managing And Marketing Tourist Destinations: Strategies To Gain A Competitive Edge (2014)
ISBN: 9780415811484 bzw. 0415811481, in Englisch, T&F India, Taschenbuch, neu.
Territorial restriction maybe printed on the book. International Edition. Different ISBN and Cover image but contents are same as US edition.
Managing and Marketing Tourist Destinations, Strategies to Gain a Competitive Edge (2012)
ISBN: 9780415811484 bzw. 0415811481, in Englisch, Taylor &Amp; Francis Ltd, Taschenbuch, neu.
Studystore.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge (Paperback) (2014)
ISBN: 9780415811484 bzw. 0415811481, in Englisch, Routledge, Taschenbuch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Managing and Marketing Tourist Destinations - Strategies to Gain a Competitive Edge
ISBN: 9781136904752 bzw. 1136904751, in Englisch, Taylor And Francis, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Managing and Marketing Tourist Destinations (2010)
ISBN: 9781136904745 bzw. 1136904743, in Englisch, Routledge, Routledge, Routledge, neu, E-Book, elektronischer Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge (Routledge Advances in Tourism) (2010)
ISBN: 9780415991711 bzw. 0415991714, in Englisch, 262 Seiten, Routledge, gebundenes Buch, neu, Erstausgabe.
Von Händler/Antiquariat, Amazon.com.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen