Destination Branding : Creating the unique destination proposition
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Bester Preis: € 39,49 (vom 11.10.2018)1
Destination Branding
EN NW EBISBN: 9780080477206 bzw. 0080477208, in Englisch, Taylor & Francis Course Content Delivery, neu, E-Book.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
9780080477206,0080477208,destination,branding,morgan, A digital copy of "Destination Branding" by Morgan. Download is immediately available upon purchase! eBook, Format: VitalSource Bookshelf. Type: . Copying: Allowed, 2 selections may be copied every day. Printable: Allowed, 2 prints for unlimited days. Expires: Yes, may be used for 365 days after activation. Read Aloud?: Allowed. Sharing: Not Allowed. Software: VitalSource Bookshelf. Shipping to USA only!
9780080477206,0080477208,destination,branding,morgan, A digital copy of "Destination Branding" by Morgan. Download is immediately available upon purchase! eBook, Format: VitalSource Bookshelf. Type: . Copying: Allowed, 2 selections may be copied every day. Printable: Allowed, 2 prints for unlimited days. Expires: Yes, may be used for 365 days after activation. Read Aloud?: Allowed. Sharing: Not Allowed. Software: VitalSource Bookshelf. Shipping to USA only!
2
Destination Branding : Creating the unique destination proposition
EN NW EB DLISBN: 9780080477206 bzw. 0080477208, in Englisch, Elsevier Science, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Despatched same working day before 3pm.
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.* Includes five completely new chapters authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins.* A more global coverage with new case studies and examples from the US, New Zealand, Australia and Asia. * Considers the web as a channel of place branding/promotion and its effects on the industry.
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.* Includes five completely new chapters authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins.* A more global coverage with new case studies and examples from the US, New Zealand, Australia and Asia. * Considers the web as a channel of place branding/promotion and its effects on the industry.
3
Destination Branding
EN NW EB DLISBN: 9780080477206 bzw. 0080477208, in Englisch, Pergamon; Pergamon Press, Vereinigte Staaten von Amerika, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, zzgl. Versandkosten.
Creating the unique destination proposition, Creating the unique destination proposition.
Creating the unique destination proposition, Creating the unique destination proposition.
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