Business Process Design

In Business Process Design, Manuel Laguna frames organizational work as a system of interlocking processes whose deliberate design yields competitive advantage. The text blends theoretical grounding with practical methodologies, guiding readers through process identification, mapping, and reengineering while underscoring the strategic role of process architecture. Laguna emphasizes the distinction between process and function, urging managers to align process objectives with overarching business goals and customer value. The author integrates quantitative tools, such as performance measurement and simulation, to evaluate process changes and predict outcomes before implementation. A central claim is that successful process design requires governance, clear ownership, and a disciplined lifecycle of continuous improvement. The book also profiles real-world case studies that illustrate both the pitfalls of fragmentation and the gains from holistic process integration. Throughout, Laguna advocates for an iterative, data-informed approach that balances efficiency, flexibility, and quality. The result is a rigorous text that equips readers to conceptualize, redesign, and sustain processes as engines of organizational performance.