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Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force100%: Melissa T. Brown: Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force (ISBN: 9780199842834) Oxford University Press, Vereinigtes Königreich Großbritannien und Nordirland, in Englisch, auch als eBook.
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Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force Author86%: Brown, Melissa T.: Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force Author (ISBN: 9780199842827) Oxford University Press, USA, Erstausgabe, in Englisch, Broschiert.
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Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force
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9780199842827 - Brown, Melissa T.: Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force (Oxford Studies in Gender and International Relations)
Brown, Melissa T.

Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force (Oxford Studies in Gender and International Relations) (2012)

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika EN HC

ISBN: 9780199842827 bzw. 0199842825, in Englisch, Oxford University Press, gebundenes Buch.

15,88 ($ 17,77)¹
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Lieferung aus: Vereinigte Staaten von Amerika, Versandkostenfrei.
Von Händler/Antiquariat, Book Deals [60506629], Lewiston, NY, U.S.A.
This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the U.S. military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.
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9780199842827 - Melissa T. Brown: Enlisting Masculinity, The Construction of Gender in US Military Recruiting Advertising During the All-volunteer Force
Melissa T. Brown

Enlisting Masculinity, The Construction of Gender in US Military Recruiting Advertising During the All-volunteer Force (2012)

Lieferung erfolgt aus/von: Niederlande EN HC NW

ISBN: 9780199842827 bzw. 0199842825, in Englisch, Oxford University Press Inc, gebundenes Buch, neu.

63,82
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Enlisting Masculinity explores how the U.S. military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits. Military service has strong historical ties to masculinity, but conscription ended during a period when masculinity was widely perceived to be in crisis and women's roles were expanding. The central question the book asks is whether, in the era of the all-volunteer force, masculinity is the underlying basis of military recr... Enlisting Masculinity explores how the U.S. military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits. Military service has strong historical ties to masculinity, but conscription ended during a period when masculinity was widely perceived to be in crisis and women's roles were expanding. The central question the book asks is whether, in the era of the all-volunteer force, masculinity is the underlying basis of military recruiting appeals and, if so, in what forms? It also asks how women fit into the gendering of service. Based on an analysis of more than 300 print advertisements published between the early 1970s and 2007, as well as television commercials, recruiting websites, and media coverage of recruiting, the book argues that masculinity is still a foundation of the appeals, but each branch deploys various constructions of masculinity that serve its particular personnel needs and culture, with conventional martial masculinity being only one among them. While the Marines rely almost exclusively on a traditional, warrior form of masculinity, the Army, Navy, and Air Force draw on various strands of masculinity that are in circulation in the wider culture. The inclusion of a few token women in recruiting advertisements has become routine, but the representations of service make it clear that men are the primary audience and combat is their exclusive domain. Although most Americans believe they can ignore the military in the era of the all-volunteer force, when it comes to popular culture and ideas about gender, the military is not a thing apart from society, and military recruiting materials are implicated in our broader conceptions of masculinity and of military service.Taal: Engels;Afmetingen: 22x243x166 mm;Gewicht: 466,00 gram;Verschijningsdatum: maart 2012;ISBN10: 0199842825;ISBN13: 9780199842827; Engelstalig | Hardcover | 2012.
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9780199842827 - Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force Melissa T. Brown Author

Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force Melissa T. Brown Author (2007)

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika ~EN HC NW

ISBN: 9780199842827 bzw. 0199842825, vermutlich in Englisch, Oxford University Press, gebundenes Buch, neu.

83,07 ($ 92,00)¹
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Lieferung aus: Vereinigte Staaten von Amerika, In Stock, plus shipping.
Is today's All-Volunteer Force still "This Man's Army"? In a nation that has seen the rise of feminism, the decline of blue-collar employment, military defeat in Vietnam, and a general upheaval of traditional gender norms, what kind of man is today's military man? What kind does the military want him to be?In Enlisting Masculinity, Melissa Brown asks whether appeals to and constructions of masculinity remain the underlying basis of military recruiting-and if so, what that notion of masculinity actually is. Are the Army, Air Force, Navy, and Marines courting warriors or breadwinners; patriots or pragmatists; dominant masters of technology, or strong yet compassionate masters of themselves? Is each military branch recruiting the same model of masculinity?Based on an analysis of more than 300 print advertisements published between the early 1970s and 2007, as well as television commercials, recruiting websites, and media coverage of recruiting, Enlisting Masculinity argues that masculinity is still a foundation of the appeals made by the military, but that each branch deploys various constructions of masculinity that serve its particular personnel needs and culture, with conventional martial masculinity being only one among them. The inclusion of a few token women in recruiting advertisements has become routine, but the representations of service make it clear that men are the primary audience and combat their exclusive domain. Each branch constructs soldiering upon a slightly different foundation of masculine ideals and Brown delves into why, how, and what that looks like. The military is an important site for the creation and propagation of ideas of masculinity in American culture, and it is often not given the attention that it warrants as a nexus of gender and citizenship. Although most Americans believe they can ignore the military in the era of the all-volunteer force, when it comes to popular culture and ideas about gender, the military is not a thing apart from society. Building a fighting force, Brown shows, also means constructing a gender. Enlisting Masculinity gives us a unique and important perspective on both military service and prevailing conceptions of masculinity in America.
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9780199842827 - Melissa T. Brown: Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force (Oxford Studies in Gender and International Relations)
Melissa T. Brown

Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force (Oxford Studies in Gender and International Relations) (2012)

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika EN HC US FE

ISBN: 9780199842827 bzw. 0199842825, in Englisch, 240 Seiten, Oxford University Press, gebundenes Buch, gebraucht, Erstausgabe.

5,26 ($ 5,88)¹ + Versand: 3,57 ($ 3,99)¹ = 8,83 ($ 9,87)¹
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Is today's All-Volunteer Force still "This Man's Army"? In a nation that has seen the rise of feminism, the decline of blue-collar employment, military defeat in Vietnam, and a general upheaval of traditional gender norms, what kind of man is today's military man? What kind does the military want him to be? In Enlisting Masculinity, Melissa Brown asks whether appeals to and constructions of masculinity remain the underlying basis of military recruiting-and if so, what that notion of masculinity actually is. Are the Army, Air Force, Navy, and Marines courting warriors or breadwinners; patriots or pragmatists; dominant masters of technology, or strong yet compassionate masters of themselves? Is each military branch recruiting the same model of masculinity? Based on an analysis of more than 300 print advertisements published between the early 1970s and 2007, as well as television commercials, recruiting websites, and media coverage of recruiting, Enlisting Masculinity argues that masculinity is still a foundation of the appeals made by the military, but that each branch deploys various constructions of masculinity that serve its particular personnel needs and culture, with conventional martial masculinity being only one among them. The inclusion of a few token women in recruiting advertisements has become routine, but the representations of service make it clear that men are the primary audience and combat their exclusive domain. Each branch constructs soldiering upon a slightly different foundation of masculine ideals and Brown delves into why, how, and what that looks like. The military is an important site for the creation and propagation of ideas of masculinity in American culture, and it is often not given the attention that it warrants as a nexus of gender and citizenship. Although most Americans believe they can ignore the military in the era of the all-volunteer force, when it comes to popular culture and ideas about gender, the military is not a thing apart from society. Building a fighting force, Brown shows, also means constructing a gender. Enlisting Masculinity gives us a unique and important perspective on both military service and prevailing conceptions of masculinity in America. , Hardcover, Ausgabe: 1, Label: Oxford University Press, Oxford University Press, Produktgruppe: Book, Publiziert: 2012-02-29, Studio: Oxford University Press, Verkaufsrang: 1328788.
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9780199842834 - Melissa T. Brown: Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force
Melissa T. Brown

Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force

Lieferung erfolgt aus/von: Schweiz DE NW EB

ISBN: 9780199842834 bzw. 0199842833, in Deutsch, Oxford University Press, Vereinigtes Königreich Großbritannien und Nordirland, neu, E-Book.

57,64 (Fr. 62,50)¹ + Versand: 27,67 (Fr. 30,00)¹ = 85,31 (Fr. 92,50)¹
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Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force, Is todays All-Volunteer Force still This Mans Army? In a nation that has seen the rise of feminism, the decline of blue-collar employment, military defeat in Vietnam, and a general upheaval of traditional gender norms, what kind of man is todays military man? What kind does the military want him to be? In Enlisting Masculinity, Melissa Brown asks whether appeals to and constructions of masculinity remain the underlying basis of military recruiting-and if so, what that notion of masculinity actually is. Are the Army, Air Force, Navy, and Marines courting warriors or breadwinners; patriots or pragmatists; dominant masters of technology, or strong yet compassionate masters of themselves? Is each military branch recruiting the same model of masculinity? Based on an analysis of more than 300 print advertisements published between the early 1970s and 2007, as well as television commercials, recruiting websites, and media coverage of recruiting, Enlisting Masculinity argues that masculinity is still a foundation of the appeals made by the military, but that each branch deploys various constructions of masculinity that serve its particular personnel needs and culture, with conventional martial masculinity being only one among them. The inclusion of a few token women in recruiting advertisements has become routine, but the representations of service make it clear that men are the primary audience and combat their exclusive domain. Each branch constructs soldiering upon a slightly different foundation of masculine ideals and Brown delves into why, how, and what that looks like. The military is an important site for the creation and propagation of ideas of masculinity in American culture, and it is often not given the attention that it warrants as a nexus of gender and citizenship. Although most Americans believe they can ignore the military in the era of the all-volunteer force, when it comes to popular culture and ideas about gender, the military is not a thing apart from society. Building a fighting force, Brown shows, also means constructing a gender. Enlisting Masculinity gives us a unique and important perspective on both military service and prevailing conceptions of masculinity in America.
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9780199842827 - Melissa T. Brown: Enlisting Masculinity: the Construction of Gender in Us Military Recruiting Advertising During the All-Volunteer Force (Oxford Studies in Gender and International Relations)
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Melissa T. Brown

Enlisting Masculinity: the Construction of Gender in Us Military Recruiting Advertising During the All-Volunteer Force (Oxford Studies in Gender and International Relations) (2012)

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika EN HC NW

ISBN: 9780199842827 bzw. 0199842825, in Englisch, Oxford University Press, USA, gebundenes Buch, neu.

34,01
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Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Verandgebiet: DOM.
Von Händler/Antiquariat, ExtremelyReliable, TX, Richmond, [RE:4].
Hardcover.
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9780199842827 - Brown, Melissa T.: Enlisting Masculinity: the Construction of Gender in Us Military Recruiting Advertising During the All-Volunteer Force (Oxford Studies in Gender and International Relations)
Symbolbild
Brown, Melissa T.

Enlisting Masculinity: the Construction of Gender in Us Military Recruiting Advertising During the All-Volunteer Force (Oxford Studies in Gender and International Relations) (2012)

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika EN HC US FE

ISBN: 9780199842827 bzw. 0199842825, in Englisch, Oxford University Press, gebundenes Buch, gebraucht, Erstausgabe.

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Von Händler/Antiquariat, spellbound, PA, McKeesport, [RE:5].
Hardcover, 1.
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9780199842834 - Melissa T. Brown: Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force
Melissa T. Brown

Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force

Lieferung erfolgt aus/von: Deutschland EN NW EB DL

ISBN: 9780199842834 bzw. 0199842833, in Englisch, Oxford University Press, Vereinigtes Königreich Großbritannien und Nordirland, neu, E-Book, elektronischer Download.

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