Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help
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Bester Preis: € 6,16 (vom 25.01.2016)1
Compassion, Inc.
EN NW EB
ISBN: 9780520266520 bzw. 0520266528, in Englisch, University of California Press, neu, E-Book.
Lieferung aus: Vereinigte Staaten von Amerika, E-Book zum download.
Business, Pink ribbons, red dresses, and greenwashingAmerican corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.
Business, Pink ribbons, red dresses, and greenwashingAmerican corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.
2
Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help (2012)
EN HC NW
ISBN: 9780520266520 bzw. 0520266528, in Englisch, 240 Seiten, University of California Press, gebundenes Buch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, tonsaeyang.
Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding “No!” In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to. , Hardcover, Label: University of California Press, University of California Press, Produktgruppe: Book, Publiziert: 2012-04-26, Studio: University of California Press, Verkaufsrang: 438778.
Von Händler/Antiquariat, tonsaeyang.
Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding “No!” In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to. , Hardcover, Label: University of California Press, University of California Press, Produktgruppe: Book, Publiziert: 2012-04-26, Studio: University of California Press, Verkaufsrang: 438778.
3
Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help (2012)
EN HC US
ISBN: 9780520266520 bzw. 0520266528, in Englisch, 240 Seiten, University of California Press, gebundenes Buch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, betterworldbooks_.
Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding “No!” In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to. , Hardcover, Label: University of California Press, University of California Press, Produktgruppe: Book, Publiziert: 2012-04-26, Studio: University of California Press, Verkaufsrang: 438778.
Von Händler/Antiquariat, betterworldbooks_.
Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding “No!” In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to. , Hardcover, Label: University of California Press, University of California Press, Produktgruppe: Book, Publiziert: 2012-04-26, Studio: University of California Press, Verkaufsrang: 438778.
4
Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help
EN HC NW
ISBN: 9780520266520 bzw. 0520266528, in Englisch, University of California Press, gebundenes Buch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd, zzgl. Versandkosten.
Compassion-Inc~~Mara-Einstein, Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help.
Compassion-Inc~~Mara-Einstein, Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help.
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