Viral Marketing and its effects on consumer behaviour: A study on Generations X and Y
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Bester Preis: € 38,03 (vom 01.07.2017)1
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Viral Marketing and its effects on consumer behaviour (1980)
DE PB NW
ISBN: 9783330518360 bzw. 3330518367, in Deutsch, AV Akademikerverlag, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, Agrios-Buch [57449362], Bergisch Gladbach, Germany.
Neuware - The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users; as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral marketing communication efficiently, it is important for them to consider issues and challenges which might occur during this communication due to generational differences of their audience. The objective of this dissertation is to investigate the effects of viral marketing communication on the perception, intentions and attitudes of consumers. With the use of questionnaire this study analyses similarities and differences of the consumer reactions of generations X (born in 1965 -1980) and Y (born in 1981-1994) towards five different Internet aspects (e-mails, social networks, video websites, forums and blogs). 124 pp. Englisch.
Von Händler/Antiquariat, Agrios-Buch [57449362], Bergisch Gladbach, Germany.
Neuware - The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users; as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral marketing communication efficiently, it is important for them to consider issues and challenges which might occur during this communication due to generational differences of their audience. The objective of this dissertation is to investigate the effects of viral marketing communication on the perception, intentions and attitudes of consumers. With the use of questionnaire this study analyses similarities and differences of the consumer reactions of generations X (born in 1965 -1980) and Y (born in 1981-1994) towards five different Internet aspects (e-mails, social networks, video websites, forums and blogs). 124 pp. Englisch.
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Viral Marketing and its effects on consumer behaviour
DE HC NW
ISBN: 9783330518360 bzw. 3330518367, in Deutsch, Av Akademikerverlag, gebundenes Buch, neu.
Lieferung aus: Deutschland, Versandkostenfrei innerhalb von Deutschland.
The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users; as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral marketing communication efficiently, it is important for them to consider issues and challenges which might occur during this communication due to The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users; as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral marketing communication efficiently, it is important for them to consider issues and challenges which might occur during this communication due to generational differences of their audience. The objective of this dissertation is to investigate the effects of viral marketing communication on the perception, intentions and attitudes of consumers. With the use of questionnaire this study analyses similarities and differences of the consumer reactions of generations X (born in 1965 -1980) and Y (born in 1981-1994) towards five different Internet aspects (e-mails, social networks, video websites, forums and blogs). Lieferzeit 1-2 Werktage.
The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users; as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral marketing communication efficiently, it is important for them to consider issues and challenges which might occur during this communication due to The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users; as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral marketing communication efficiently, it is important for them to consider issues and challenges which might occur during this communication due to generational differences of their audience. The objective of this dissertation is to investigate the effects of viral marketing communication on the perception, intentions and attitudes of consumers. With the use of questionnaire this study analyses similarities and differences of the consumer reactions of generations X (born in 1965 -1980) and Y (born in 1981-1994) towards five different Internet aspects (e-mails, social networks, video websites, forums and blogs). Lieferzeit 1-2 Werktage.
3
Viral Marketing and its effects on consumer behaviour
DE NW
ISBN: 9783330518360 bzw. 3330518367, in Deutsch, neu.
Lieferung aus: Deutschland, Lieferzeit: 6 Tage.
The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral marketing communication efficiently, it is important for them to consider issues and challenges which might occur during this communication due to generational differences of their audience. The objective of this dissertation is to investigate the effects of viral marketing communication on the perception, intentions and attitudes of consumers. With the use of questionnaire this study analyses similarities and differences of the consumer reactions of generations X (born in 1965 -1980) and Y (born in 1981-1994) towards five different Internet aspects (e-mails, social networks, video websites, forums and blogs).
The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral marketing communication efficiently, it is important for them to consider issues and challenges which might occur during this communication due to generational differences of their audience. The objective of this dissertation is to investigate the effects of viral marketing communication on the perception, intentions and attitudes of consumers. With the use of questionnaire this study analyses similarities and differences of the consumer reactions of generations X (born in 1965 -1980) and Y (born in 1981-1994) towards five different Internet aspects (e-mails, social networks, video websites, forums and blogs).
4
Symbolbild
Viral Marketing and its effects on consumer behaviour (1980)
DE PB NW
ISBN: 9783330518360 bzw. 3330518367, in Deutsch, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, European-Media-Service Mannheim [1048135], Mannheim, Germany.
Publisher/Verlag: AV Akademikerverlag | A study on Generations X and Y | The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users; as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral marketing communication efficiently, it is important for them to consider issues and challenges which might occur during this communication due to generational differences of their audience. The objective of this dissertation is to investigate the effects of viral marketing communication on the perception, intentions and attitudes of consumers. With the use of questionnaire this study analyses similarities and differences of the consumer reactions of generations X (born in 1965 -1980) and Y (born in 1981-1994) towards five different Internet aspects (e-mails, social networks, video websites, forums and blogs). | Format: Paperback | Language/Sprache: english | 124 pp.
Von Händler/Antiquariat, European-Media-Service Mannheim [1048135], Mannheim, Germany.
Publisher/Verlag: AV Akademikerverlag | A study on Generations X and Y | The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users; as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral marketing communication efficiently, it is important for them to consider issues and challenges which might occur during this communication due to generational differences of their audience. The objective of this dissertation is to investigate the effects of viral marketing communication on the perception, intentions and attitudes of consumers. With the use of questionnaire this study analyses similarities and differences of the consumer reactions of generations X (born in 1965 -1980) and Y (born in 1981-1994) towards five different Internet aspects (e-mails, social networks, video websites, forums and blogs). | Format: Paperback | Language/Sprache: english | 124 pp.
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Symbolbild
Viral Marketing and its effects on consumer behaviour: A study on Generations X and Y (2017)
EN PB NW
ISBN: 9783330518360 bzw. 3330518367, in Englisch, 124 Seiten, Av Akademikerverlag, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandfertig in 1 - 2 Werktagen, Versandkostenfrei.
Von Händler/Antiquariat, dodax-shop-eu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Von Händler/Antiquariat, dodax-shop-eu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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