Viral Marketing and its effects on consumer behaviour: A study on Generations X and Y
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9783330518360 - Irina Grosul: Viral Marketing and its effects on consumer behaviour
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Irina Grosul

Viral Marketing and its effects on consumer behaviour (1980)

Lieferung erfolgt aus/von: Deutschland DE PB NW

ISBN: 9783330518360 bzw. 3330518367, in Deutsch, AV Akademikerverlag, Taschenbuch, neu.

Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, Agrios-Buch [57449362], Bergisch Gladbach, Germany.
Neuware - The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users; as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral marketing communication efficiently, it is important for them to consider issues and challenges which might occur during this communication due to generational differences of their audience. The objective of this dissertation is to investigate the effects of viral marketing communication on the perception, intentions and attitudes of consumers. With the use of questionnaire this study analyses similarities and differences of the consumer reactions of generations X (born in 1965 -1980) and Y (born in 1981-1994) towards five different Internet aspects (e-mails, social networks, video websites, forums and blogs). 124 pp. Englisch.
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9783330518360 - Grosul, Irina: Viral Marketing and its effects on consumer behaviour
Grosul, Irina

Viral Marketing and its effects on consumer behaviour

Lieferung erfolgt aus/von: Deutschland DE HC NW

ISBN: 9783330518360 bzw. 3330518367, in Deutsch, Av Akademikerverlag, gebundenes Buch, neu.

Lieferung aus: Deutschland, Versandkostenfrei innerhalb von Deutschland.
The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users; as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral marketing communication efficiently, it is important for them to consider issues and challenges which might occur during this communication due to The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users; as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral marketing communication efficiently, it is important for them to consider issues and challenges which might occur during this communication due to generational differences of their audience. The objective of this dissertation is to investigate the effects of viral marketing communication on the perception, intentions and attitudes of consumers. With the use of questionnaire this study analyses similarities and differences of the consumer reactions of generations X (born in 1965 -1980) and Y (born in 1981-1994) towards five different Internet aspects (e-mails, social networks, video websites, forums and blogs). Lieferzeit 1-2 Werktage.
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9783330518360 - Irina Grosul: Viral Marketing and its effects on consumer behaviour
Irina Grosul

Viral Marketing and its effects on consumer behaviour

Lieferung erfolgt aus/von: Deutschland DE NW

ISBN: 9783330518360 bzw. 3330518367, in Deutsch, neu.

Lieferung aus: Deutschland, Lieferzeit: 6 Tage.
The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral marketing communication efficiently, it is important for them to consider issues and challenges which might occur during this communication due to generational differences of their audience. The objective of this dissertation is to investigate the effects of viral marketing communication on the perception, intentions and attitudes of consumers. With the use of questionnaire this study analyses similarities and differences of the consumer reactions of generations X (born in 1965 -1980) and Y (born in 1981-1994) towards five different Internet aspects (e-mails, social networks, video websites, forums and blogs).
4
9783330518360 - Grosul, Irina: Viral Marketing and its effects on consumer behaviour
Symbolbild
Grosul, Irina

Viral Marketing and its effects on consumer behaviour (1980)

Lieferung erfolgt aus/von: Deutschland DE PB NW

ISBN: 9783330518360 bzw. 3330518367, in Deutsch, Taschenbuch, neu.

Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, European-Media-Service Mannheim [1048135], Mannheim, Germany.
Publisher/Verlag: AV Akademikerverlag | A study on Generations X and Y | The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users; as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral marketing communication efficiently, it is important for them to consider issues and challenges which might occur during this communication due to generational differences of their audience. The objective of this dissertation is to investigate the effects of viral marketing communication on the perception, intentions and attitudes of consumers. With the use of questionnaire this study analyses similarities and differences of the consumer reactions of generations X (born in 1965 -1980) and Y (born in 1981-1994) towards five different Internet aspects (e-mails, social networks, video websites, forums and blogs). | Format: Paperback | Language/Sprache: english | 124 pp.
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9783330518360 - Irina Grosul: Viral Marketing and its effects on consumer behaviour: A study on Generations X and Y
Symbolbild
Irina Grosul

Viral Marketing and its effects on consumer behaviour: A study on Generations X and Y (2017)

Lieferung erfolgt aus/von: Deutschland EN PB NW

ISBN: 9783330518360 bzw. 3330518367, in Englisch, 124 Seiten, Av Akademikerverlag, Taschenbuch, neu.

Lieferung aus: Deutschland, Versandfertig in 1 - 2 Werktagen, Versandkostenfrei.
Von Händler/Antiquariat, dodax-shop-eu.
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