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Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors
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Bester Preis: € 44,99 (vom 02.05.2018)Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors (2016)
ISBN: 9783668680746 bzw. 3668680744, in Deutsch, Grin Verlag, Taschenbuch, neu.
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Master's Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Kings College London, course: International Marketing, language: English, abstract: In today's competitive marketplace, companies need to establish a loyal customer base in order to be successful. In particular, the fashion industry relies on a loyal customer base and a good reputation to achieve sustainable financial growth. To survive the current challenges of growing competition, marketers must ensure that customers do not only develop a personal relationship with brands but also speak favourably of them. Prior research has focused on word-of-mouth as a component of brand loyalty and its antecedents. However, this topic turned out to be inadequately investigated in the specific context of luxury fashion brands. Hence, the aim of this study is to examine how satisfaction, trust and commitment but also socio-psychological factors influence the consumer and thus have an impact on word-of-mouth. The nature of this study led to a quantitative methodological approach: an online survey investigating the sources of word-of-mouth. As a conclusion, this paper confirmed that trust and commitment were among the most important predictor variables of word-of-mouth. The main finding was, however, that socio-psychological factors such as materialism, social identity and possessiveness also increased positive word-of-mouth. However, since materialism and possessiveness are regarded as negative personality traits and cannot strengthen the effect of satisfaction, trust and commitment on word-of-mouth it is recommended that marketers concentrate on positive dimensions of word-of-mouth and brand loyalty (i.e., trust and commitment) in order to build a strong customer relationship. 2018. 80 S. 210 mm Versandfertig in 3-5 Tagen, Softcover, Neuware, offene Rechnung (Vorkasse vorbehalten).
Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors (2016)
ISBN: 9783668680739 bzw. 3668680736, vermutlich in Englisch, GRIN Verlag, neu, E-Book, elektronischer Download.
Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors: Master`s Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, King`s College London, course: International Marketing, language: English, abstract: In today`s competitive marketplace, companies need to establish a loyal customer base in order to be successful. In particular, the fashion industry relies on a loyal customer base and a good reputation to achieve sustainable financial growth. To survive the current challenges of growing competition, marketers must ensure that customers do not only develop a personal relationship with brands but also speak favourably of them. Prior research has focused on word-of-mouth as a component of brand loyalty and its antecedents. However, this topic turned out to be inadequately investigated in the specific context of luxury fashion brands. Hence, the aim of this study is to examine how satisfaction, trust and commitment but also socio-psychological factors influence the consumer and thus have an impact on word-of-mouth. The nature of this study led to a quantitative methodological approach: an online survey investigating the sources of word-of-mouth. As a conclusion, this paper confirmed that trust and commitment were among the most important predictor variables of word-of-mouth. The main finding was, however, that socio-psychological factors such as materialism, social identity and possessiveness also increased positive word-of-mouth. However, since materialism and possessiveness are regarded as negative personality traits and cannot strengthen the effect of satisfaction, trust and commitment on word-of-mouth it is recommended that marketers concentrate on positive dimensions of word-of-mouth and brand loyalty (i.e., trust and commitment) in order to build a strong customer relationship. Englisch, Ebook.
Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors (2018)
ISBN: 9783668680746 bzw. 3668680744, in Englisch, 80 Seiten, Grin Verlag, Taschenbuch, neu.
Von Händler/Antiquariat, LitoA Buch- und Medienhandel.
Master's Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, King`s College London, course: International Marketing, language: English, abstract: In today's competitive marketplace, companies need to establish a loyal customer base in order to be successful. In particular, the fashion industry relies on a loyal customer base and a good reputation to achieve sustainable financial growth. To survive the current challenges of growing competition, marketers must ensure that customers do not only develop a personal relationship with brands but also speak favourably of them. Prior research has focused on word-of-mouth as a component of brand loyalty and its antecedents. However, this topic turned out to be inadequately investigated in the specific context of luxury fashion brands. Hence, the aim of this study is to examine how satisfaction, trust and commitment but also socio-psychological factors influence the consumer and thus have an impact on word-of-mouth. The nature of this study led to a quantitative methodological approach: an online survey investigating the sources of word-of-mouth. As a conclusion, this paper confirmed that trust and commitment were among the most important predictor variables of word-of-mouth. The main finding was, however, that socio-psychological factors such as materialism, social identity and possessiveness also increased positive word-of-mouth. However, since materialism and possessiveness are regarded as negative personality traits and cannot strengthen the effect of satisfaction, trust and commitment on word-of-mouth it is recommended that marketers concentrate on positive dimensions of word-of-mouth and brand loyalty (i.e., trust and commitment) in order to build a strong customer relationship. Taschenbuch, Label: Grin Verlag, Grin Verlag, Produktgruppe: Book, Publiziert: 2018-04-18, Studio: Grin Verlag.
Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors (2016)
ISBN: 9783668680746 bzw. 3668680744, in Deutsch, Grin Verlag, gebundenes Buch, neu.
Master´s Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, King`s College London, course: International Marketing, language: English, abstract: In today´s competitive marketplace, companies need to establish a loyal customer base in order to be successful. In particular, the fashion industry relies on a loyal customer base and a good reputation to achieve sustainable financial growth. To survive the Master´s Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, King`s College London, course: International Marketing, language: English, abstract: In today´s competitive marketplace, companies need to establish a loyal customer base in order to be successful. In particular, the fashion industry relies on a loyal customer base and a good reputation to achieve sustainable financial growth. To survive the current challenges of growing competition, marketers must ensure that customers do not only develop a personal relationship with brands but also speak favourably of them. Prior research has focused on word-of-mouth as a component of brand loyalty and its antecedents. However, this topic turned out to be inadequately investigated in the specific context of luxury fashion brands. Hence, the aim of this study is to examine how satisfaction, trust and commitment but also socio-psychological factors influence the consumer and thus have an impact on word-of-mouth. The nature of this study led to a quantitative methodological approach: an online survey investigating the sources of word-of-mouth. As a conclusion, this paper confirmed that trust and commitment were among the most important predictor variables of word-of-mouth. The main finding was, however, that socio-psychological factors such as materialism, social identity and possessiveness also increased positive word-of-mouth. However, since materialism and possessiveness are regarded as negative personality traits and cannot strengthen the effect of satisfaction, trust and commitment on word-of-mouth it is recommended that marketers concentrate on positive dimensions of word-of-mouth and brand loyalty (i.e., trust and commitment) in order to build a strong customer relationship. Versandfertig in 3-5 Tagen Lieferzeit 1-2 Werktage.
Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors
ISBN: 9783668680739 bzw. 3668680736, in Deutsch, GRIN Verlag, neu.
Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors ab 34.99 € als pdf eBook: . Aus dem Bereich: eBooks, Wirtschaft,.
Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors
ISBN: 9783668680739 bzw. 3668680736, vermutlich in Englisch, Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors, neu, E-Book, elektronischer Download.
Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors
ISBN: 9783668680739 bzw. 3668680736, vermutlich in Englisch, neu, E-Book, elektronischer Download.
Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors (2017)
ISBN: 9783668680746 bzw. 3668680744, in Deutsch, GRIN Verlag, Taschenbuch, neu, Nachdruck.
PRINT ON DEMAND Book; New; Publication Year 2017; Not Signed; Fast Shipping from the UK.
Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors (2018)
ISBN: 9783668680746 bzw. 3668680744, in Deutsch, Grin Verlag, Taschenbuch, neu, Nachdruck.
Von Händler/Antiquariat, European-Media-Service Mannheim [1048135], Mannheim, Germany.
This item is printed on demand for shipment within 3 working days.