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Guts: the 7 Laws of Business That Made Chrysler the World's Hottest Car Company
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Bester Preis: € 3,74 (vom 27.11.2019)Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company
ISBN: 0471357650 bzw. 9780471357650, in Englisch, Wiley, gebraucht.
automotive,biography and history,business,business and investing,classic cars,company profiles,entrepreneurship,human resources and personnel management,industrial,industries and professions, Robert A. Lutz, the hard-driving former Chrysler president, shares his best insights for business success in Guts. Lutz tells how he helped engineer a second comeback at Chrysler with "hard work, hard thinking and, yes, guts." When Lutz arrived at the auto maker in 1986, all of Chrysler's cars and trucks--except its minivans and Jeep vehicles--were outdated and boring. The company lagged so far behind the competition that it lost $800 million one year alone. Unlike 1979, when the auto maker first experienced near financial ruin, Lutz's first year would see no federal bailout. Lutz explains that he almost completely overhauled the company. He reorganized engineers into cross-functioning teams, promoted individual freedom and creativity, and attacked the bureaucracy. The results: a hot-selling Ram pickup truck with an innovative design that boosted interior space; the popular "LH" family sedan; the Jeep Grand Cherokee, which capitalized early on America's love of sport-utility vehicles; and the Viper, a six-speed, high-performance sports car that sells for half the price of its European competitors. The son of a Swiss banker who shuttled between Wall Street and Zurich, Lutz showed little ambition as a teenager. He didn't graduate from high school until he was 22. It took a stint in the Marines and a hard push from his father to develop the discipline that led to a successful international career in the car industry. He was chair of Ford in Europe and a top official A.
Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company
ISBN: 0471295612 bzw. 9780471295617, in Englisch, Wiley, gebraucht.
automotive,biography and history,business,business and investing,classic cars,company profiles,entrepreneurship,human resources and personnel management,industrial,industries and professions, Robert A. Lutz, the hard-driving former Chrysler president, shares his best insights for business success in Guts. Lutz tells how he helped engineer a second comeback at Chrysler with "hard work, hard thinking and, yes, guts." When Lutz arrived at the auto maker in 1986, all of Chrysler's cars and trucks--except its minivans and Jeep vehicles--were outdated and boring. The company lagged so far behind the competition that it lost $800 million one year alone. Unlike 1979, when the auto maker first experienced near financial ruin, Lutz's first year would see no federal bailout. Lutz explains that he almost completely overhauled the company. He reorganized engineers into cross-functioning teams, promoted individual freedom and creativity, and attacked the bureaucracy. The results: a hot-selling Ram pickup truck with an innovative design that boosted interior space; the popular "LH" family sedan; the Jeep Grand Cherokee, which capitalized early on America's love of sport-utility vehicles; and the Viper, a six-speed, high-performance sports car that sells for half the price of its European competitors. The son of a Swiss banker who shuttled between Wall Street and Zurich, Lutz showed little ambition as a teenager. He didn't graduate from high school until he was 22. It took a stint in the Marines and a hard push from his father to develop the discipline that led to a successful international career in the car industry. He was chair of Ford in Europe and a top official A.
Guts : The Seven Laws of Business That Made Chrysler the World's Hottest Car Company
ISBN: 9780471357650 bzw. 0471357650, in Englisch, John Wiley & Sons, Inc. Taschenbuch, gebraucht.
9780471357650,0471357650,guts,seven,laws,business,that,made,chrysler,worlds,hottest,company,robert,lutz, Excellent Marketplace listings for "Guts : The Seven Laws of Business That Made Chrysler the World's Hottest Car Company" by Robert A. Lutz starting as low as $1.99! Paperback, Shipping to USA only!
Guts (1998)
ISBN: 9780471295617 bzw. 0471295612, vermutlich in Englisch, 228 Seiten, 12. Ausgabe, John Wiley & Sons, New York, gebundenes Buch, gebraucht.
Von Händler/Antiquariat, Elbe Werkstätten GmbH, [4257261].
On May 7, 1998 Chrysler Corporation and Germanys Daimler-Benz (owner of Mercedes) shocked the business world by announcing their intention to merge. What led to this largest industrial merger of all time? How did Chrysler-which not too long ago needed government backed loans in order to survive-transform itself into not just a partner coveted by Daimler (the gold standard of European car makers) but the most profitable car company in the world? And hat does their mega-merger portend for consumers, governments, shareholders and workers around the world? In Guts, Robert A. Lutz, the product-development genius and iconoclastic leader behind Chryslers second renaissance, answers these questions and many, many more. With wit and a surprising frankness, Lutz tells how Chrysler in the early 90s recovered from a second near-death experience to go on and post record near-death experience to go on and post record profits, emerging as Forbes magazines Company of the Year. He credits this remarkable turnaround to Chryslers having embraced (at his urging) a deliberately schizophrenic corporate culture: touch, buttoned-down financial controls coupled with a rock-the boat, provocative, highly creative product development. Mängel: Die Buchhülle Außenseite und Vorderseite ist mit kratzern und schmutz versehen,sonst ist das Buch in Ordnung. E.S Bearbeitungstage sind von Montag bis Freitag -, Hardcover/gebunden, leichte Gebrauchsspuren, 527g, 12, 228, Internationaler Versand, Banküberweisung.
Guts: the 7 Laws of Business That Made Chrysler the World's Hottest Car Company (1998)
ISBN: 7238122952 bzw. 9787238122957, vermutlich in Englisch, John Wiley & Sons, gebundenes Buch, gebraucht.
Von Händler/Antiquariat, Greener Books, London, [RE:4].
**SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Hardcover.
Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company
ISBN: 9780471295617 bzw. 0471295612, in Englisch, Wiley, gebundenes Buch, neu.
Guts~~Robert-A-Lutz, Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company, Hardcover.
Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company
ISBN: 9780471357650 bzw. 0471357650, in Englisch, Wiley, Taschenbuch, neu.
Guts~~Robert-A-Lutz, Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company, Paperback.