The Art Firm: Aesthetic Management and Metaphysical Marketing (Stanford Business Books (Hardcover)
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The Art Firm: Aesthetic Management and Metaphysical Marketing (Stanford Business Books (Hardcover) (2004)
EN HC USISBN: 9780804748131 bzw. 0804748136, in Englisch, Stanford Business Books, gebundenes Buch, gebraucht.
Von Händler/Antiquariat, HPB-Ohio [56525498], Dallas, TX, U.S.A.
Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority.
Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority.
2
The Art Firm, Aesthetic Management and Metaphysical Marketing (2004)
EN HC NWISBN: 9780804748131 bzw. 0804748136, in Englisch, Stanford University Press, gebundenes Buch, neu.
Lieferung aus: Niederlande, 4-8 werkdagen.
Books2Anywhere.
The Art Firm explores the seemingly unorthodox alliance of the arts, management, and marketing. Art firms-as avant-garde enterprises and arts corporations-have existed for at least two hundred years, using texts, images, and other types of art to create corporate wealth. This book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses. Guillet de Monthoux offers a crash course in aesthetics from Kant to Gadamer... The Art Firm explores the seemingly unorthodox alliance of the arts, management, and marketing. Art firms-as avant-garde enterprises and arts corporations-have existed for at least two hundred years, using texts, images, and other types of art to create corporate wealth. This book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses. Guillet de Monthoux offers a crash course in aesthetics from Kant to Gadamer, showing how aesthetic management and metaphysical marketing can create value. Using case studies of successful art managers from Richard Wagner to Robert Wilson, the author illustrates the creative role-so central to value-making in contemporary economies-performed by aesthetic play in art firms. Along the way, Guillet de Monthoux points out how responsible aesthetic management and marketing can eradicate the problems of banality and totality, the two capital sins of an art-based economy.Soort: Met illustraties;Taal: Engels;Afmetingen: 30x238x161 mm;Gewicht: 712,00 gram;Verschijningsdatum: januari 2004;Druk: 1;ISBN10: 0804748136;ISBN13: 9780804748131; Engelstalig | Hardcover | 2004.
Books2Anywhere.
The Art Firm explores the seemingly unorthodox alliance of the arts, management, and marketing. Art firms-as avant-garde enterprises and arts corporations-have existed for at least two hundred years, using texts, images, and other types of art to create corporate wealth. This book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses. Guillet de Monthoux offers a crash course in aesthetics from Kant to Gadamer... The Art Firm explores the seemingly unorthodox alliance of the arts, management, and marketing. Art firms-as avant-garde enterprises and arts corporations-have existed for at least two hundred years, using texts, images, and other types of art to create corporate wealth. This book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses. Guillet de Monthoux offers a crash course in aesthetics from Kant to Gadamer, showing how aesthetic management and metaphysical marketing can create value. Using case studies of successful art managers from Richard Wagner to Robert Wilson, the author illustrates the creative role-so central to value-making in contemporary economies-performed by aesthetic play in art firms. Along the way, Guillet de Monthoux points out how responsible aesthetic management and marketing can eradicate the problems of banality and totality, the two capital sins of an art-based economy.Soort: Met illustraties;Taal: Engels;Afmetingen: 30x238x161 mm;Gewicht: 712,00 gram;Verschijningsdatum: januari 2004;Druk: 1;ISBN10: 0804748136;ISBN13: 9780804748131; Engelstalig | Hardcover | 2004.
3
The Art Firm Aesthetic Management and Metaphysical Marketing (2004)
EN HC USISBN: 9780804748131 bzw. 0804748136, in Englisch, Stanford Business Books, gebundenes Buch, gebraucht, mit Einband.
Von Händler/Antiquariat, Michener & Rutledge Booksellers, Inc. [52596500], Baldwin City, KS, U.S.A.
Slightly bumped corner, stamp on front free endpaper, otherwise text clean and solid ; Stanford Business Books; 9.10 X 5.90 X 1.40 inches; 408 pages.
Slightly bumped corner, stamp on front free endpaper, otherwise text clean and solid ; Stanford Business Books; 9.10 X 5.90 X 1.40 inches; 408 pages.
5
Art Firm Aesthetic Management & Metaphysical Marketing (2004)
EN HC USISBN: 9780804748131 bzw. 0804748136, in Englisch, STANFORD UNIVERSITY PRESS, United States, gebundenes Buch, gebraucht, mit Einband.
Von Händler/Antiquariat, Powell's Books [9859], Portland, OR, U.S.A.
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