Lager Heads - 11 Angebote vergleichen

Lieferung aus: Vereinigte Staaten von Amerika, Free shipping.
Von Händler/Antiquariat, ThriftBooks [54239181], Auburn, WA, U.S.A.
A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days, Real shipping costs can differ.
Von Händler/Antiquariat, secondreaderbooks.
IN A REVEALING and provocative look at how Canada’s beer giants battle over bucks and brands, writer Paul Brent examines the business of big beer. For decades our two largest breweries have faced off in high-stakes advertising and marketing campaigns that have infiltrated the Canadian cultural landscape and our national identity. Beginning with a behind-the-headlines look at some of these famous campaigns, Brent reveals the history of this beer duopoly, including portraits of the key players and blow-by-blow accounts of their current operations. Travelling into the bar-room backrooms, he delivers some eye-opening facts about how the breweries maintain their stranglehold on the market.Lager Heads is a story of what makes us Canadian, and how big breweries have cannily hijacked our cultural touchstones to drive their own marketing efforts. Updated with a new afterword about the Molson family feud and investor battle to merge the centuries-old Canadian brewer with Colorado’s Adolph Coors Co., Lager Heads is an entertaining book that dares to strip the labels off an iconic industry., Paperback, Format: International Edition, Label: Harper Perennial, Harper Perennial, Product group: Book, Published: 2005-05-09, Release date: 2005-05-09, Studio: Harper Perennial, Sales rank: 11679871.

Von Händler/Antiquariat, The Second Reader Bookshop [1557786], Buffalo, NY, U.S.A.
Good with moisture stain (beer? ) on bottom of book at spine, not affecting text, pages toned but unmarked, covers show moderate wear. Food & Drink ; 8vo 8" - 9" tall; 259 pages.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, thrift_books.
What’s beer all about? It’s certainly not about brewing. Canada’s two largest breweries continue to slug it out over products that, with a few exceptions, taste pretty much the same to the average Canadian beer-drinker. In fact, it was the average “Joe,” with his“I am Canadian” rant, who initiated the most recent skirmish in the decades-long battle for Canada’s beer drinking money. The nationalism palpable, the beer mostly invisible, “I am Canadian” became a brand-saving salvo in the re-launch of Canadian.Business writer Paul Brent examines the business of big beer in Canada, revealing the foibles and follies of a multi-million dollar industry. Beginning with a behind-the-headlines look at some of Canada’s most famous ad campaigns—one that may have some of this country’s marketing mavens squirming in their Calvins—Brent finds two giant companies virtually unchallenged across the country. Here is the history behind Canada’s all-powerful beer duopoly, including revealing portraits of the larger-than-life personalities who run the breweries, and a blow-by-blow account of their current operations. Brent investigates how Molson lost market share to Labatt in the 90s, and then won much of it back with the Canadian rant, as well as the breweries’ sometimes brilliant—and often disastrous—forays into rock music and sports ownership. He goes into the bar-room backrooms to provide some eye-opening facts about how the breweries manage to retain their hold on the market.Lager Heads is also a story of what makes us Canadian, how the big breweries have cannily hijacked our cultural touchstones to drive their own marketing efforts, and how beer itself has become a ubiquitous part of the Canadian cultural landscape.A wholly entertaining and provocative read, Lager Heads will have Canadians everywhere talking—over a beer. Hardcover, Ausgabe: First Edition, Format: International Edition, Label: HarperCollins Publishers, HarperCollins Publishers, Produktgruppe: Book, Publiziert: 2004-04-17, Freigegeben: 2004-04-17, Studio: HarperCollins Publishers, Verkaufsrang: 4051617.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 24 hours.
Von Händler/Antiquariat, Resource Warehouse (ships international).
What’s beer all about? It’s certainly not about brewing. Canada’s two largest breweries continue to slug it out over products that, with a few exceptions, taste pretty much the same to the average Canadian beer-drinker. In fact, it was the average “Joe,” with his“I am Canadian” rant, who initiated the most recent skirmish in the decades-long battle for Canada’s beer drinking money. The nationalism palpable, the beer mostly invisible, “I am Canadian” became a brand-saving salvo in the re-launch of Canadian.Business writer Paul Brent examines the business of big beer in Canada, revealing the foibles and follies of a multi-million dollar industry. Beginning with a behind-the-headlines look at some of Canada’s most famous ad campaigns—one that may have some of this country’s marketing mavens squirming in their Calvins—Brent finds two giant companies virtually unchallenged across the country. Here is the history behind Canada’s all-powerful beer duopoly, including revealing portraits of the larger-than-life personalities who run the breweries, and a blow-by-blow account of their current operations. Brent investigates how Molson lost market share to Labatt in the 90s, and then won much of it back with the Canadian rant, as well as the breweries’ sometimes brilliant—and often disastrous—forays into rock music and sports ownership. He goes into the bar-room backrooms to provide some eye-opening facts about how the breweries manage to retain their hold on the market.Lager Heads is also a story of what makes us Canadian, how the big breweries have cannily hijacked our cultural touchstones to drive their own marketing efforts, and how beer itself has become a ubiquitous part of the Canadian cultural landscape.A wholly entertaining and provocative read, Lager Heads will have Canadians everywhere talking—over a beer. Hardcover, Ausgabe: First Edition, Format: International Edition, Label: HarperCollins Publishers, HarperCollins Publishers, Produktgruppe: Book, Publiziert: 2004-04-17, Freigegeben: 2004-04-17, Studio: HarperCollins Publishers, Verkaufsrang: 4051617.

Lieferung aus: Vereinigte Staaten von Amerika, Shipping costs to: USA.
Von Händler/Antiquariat, allianz.
Good. Used book in good condition. Has wear to the cover and pages. Contains some markings such as highlighting and writing. 100% guaranteed. 110918.

Lieferung aus: Kanada, Shipping costs to: USA.
Von Händler/Antiquariat, Browns Books.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen

Lieferung aus: Kanada, Free shipping.
Von Händler/Antiquariat, Brown's Books [131212], burnaby, BC, Canada.
light wear, clean copy, Books.

Lieferung aus: Vereinigte Staaten von Amerika, Lagernd, zzgl. Versandkosten.
Lager-Heads~~Paul-Brent, Lager Heads.

Lieferung aus: Vereinigte Staaten von Amerika, plus shipping, Shipping area: DOM.
Von Händler/Antiquariat, Second Reader Bookshop, NY, Buffalo, [RE:4].
9780006394242. Paperback.