Global Marketing Management (Paperback) - 16 Angebote vergleichen

Lieferung aus: Kanada, In Stock, plus shipping.
Masaaki (Mike) Kotabe, Kristiaan Helsen, Books, Business and Finance, Marketing and Sales, Sales and Selling, Global Marketing Management, Get the Global Edge in Marketing The conceptual framework developed in this book will facilitate an in-depth study of international marketing issues. . well-thought out and structured analysis of several important concepts. A comprehensive set of tools are presented so that students can analyze and understand the global marketplace. The examples are application oriented and focus on interesting business practices. Country coverage is extensive. The global perspectives inserts are a major strength of the book. It provides unique and novel insights on the strategies of multinational corporations in a wide range of situations and countries. - D. Maheswaran, New York University This text definitely portrays modern teaching concepts in global marketing - much more holistic examination of the marketing function. - Hildy Teegen, The George Washington University It is truly global, comprehensive, and cross-functional. Extensive coverage of sourcing strategy, GATT/WTO/FTAs, and culture's role across all elements add new dimensions. The increased coverage of segmentation has long been overdue in this field and is well-handled in this text. The work is current, up-to-date, and portrays modern teaching concepts in global marketing. Many of the examples are unique to this text and serve as refreshing changes from the tired war stories that often appear again and again elsewhere. - Scott Swan, The College of William & Mary The authors' tone and style shall appeal to our students. They write in a clear and comprehensive style. . The authors have researched well and presented appropriate and interesting examples to illustrate the text. The cases cover extensive geographical areas; functional areas such as product, pricing, promotion and advertising, technology, retailing, etc. add to the students' learning experience. - K.C. Dhawan, Concordia University/Montreal.

Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
9781118466483,1118466489,global,marketing,management,kotabe, A digital copy of "Global Marketing Management" by Kotabe. Download is immediately available upon purchase! eBook, Format: VitalSource Bookshelf. Type: . Copying: Allowed, 2 selections may be copied every 90 days. Printable: Allowed, 10 prints for 90 days. Expires: Yes, may be used for 90 days after activation. Read Aloud?: Allowed. Sharing: Not Allowed. Software: VitalSource Bookshelf. Shipping to USA only!

Von Händler/Antiquariat, AussieBookSeller [52402892], Lidcombe, NSW, Australia.
Paperback. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 768 pages.

Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
9780470381113,0470381116,global,marketing,management,mike,kotabe, A hand inspected Used copy of "Global Marketing Management" by Mike Kotabe. Ships directly from Textbooks.com, Paperback, Shipping to USA only!

Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
9780470381113,0470381116,global,marketing,management,mike,kotabe, A New copy of "Global Marketing Management" by Mike Kotabe. Ships directly from Textbooks.com, Paperback, Shipping to USA only!

Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
9780470381113,0470381116,global,marketing,management,mike,kotabe, Excellent Marketplace listings for "Global Marketing Management" by Mike Kotabe starting as low as $2.87! Paperback, Shipping to USA only!

Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
9781118466483,1118466489,global,marketing,management,kotabe, A hand inspected Used copy of "Global Marketing Management" by Kotabe. Ships directly from Textbooks.com, Paperback, Shipping to USA only!

Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
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Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen