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100%: Philip Kotler, Scott M. Davis: The Shift - The Transformation of Today's Marketers into Tomorrow's Growth Leaders (ISBN: 9780470473399) 2009, in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
92%: Jon R. Katzenbach: The Shift - The Transformation of Today's Marketers into Tomorrow's Growth Leaders (ISBN: 9780470473375) in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
82%: Davis, Scott M.; Kotler, Philip [Foreword]: The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders: The Transformation of Today's Marketers into Tomorrow's Growth Drivers (ISBN: 9780470388389) 2009, Erstausgabe, in Englisch, Broschiert.Nur diese Ausgabe anzeigen…
73%: Scott M. Davis, Vorwort: Philip Kotler: The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders: The Transformation of Today's Marketers into Tomorrow's Growth Drivers (ISBN: 9780470473382) 2009, Jossey-Bass, Erstausgabe, in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
The Shift - The Transformation of Today's Marketers into Tomorrow's Growth Leaders
13 Angebote vergleichen
| Preise | 2015 | 2016 | 2017 |
|---|---|---|---|
| Schnitt | € 20,75 | € 23,99 | € 23,99 |
| Nachfrage |
1
Shift
EN NW EBISBN: 9780470388389 bzw. 0470388382, in Englisch, Wiley, neu, E-Book.
Lieferung aus: Vereinigte Staaten von Amerika, 電子書下載.
Business, The Shift, Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." – Cammie Dunaway , executive vice president of sales and marketing, Nintendo of America "At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" – Tony Hsieh , CEO, Zappos.com "The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L." – Fisk Johnson , chairman and CEO, SC Johnson "The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line." – CJ Fraleigh , CEO, Sara Lee Retail and Foodservice "Marketer as a P&L–oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results." – Mark L. Vachon , president and CEO, GE Healthcare, Americas "The Shift charts a dramatic new role for marketing. A challenge every firm should embrace." – David Aaker , vice chairman, Prophet; and, author, Brand Leadership "The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth." – Dipak Jain , dean, Kellogg Graduate School of Management, Northwestern University "Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!" – Joseph V. Tripodi , chief marketing and commercial officer, The Coca Cola Company, eBook.
Business, The Shift, Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." – Cammie Dunaway , executive vice president of sales and marketing, Nintendo of America "At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" – Tony Hsieh , CEO, Zappos.com "The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L." – Fisk Johnson , chairman and CEO, SC Johnson "The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line." – CJ Fraleigh , CEO, Sara Lee Retail and Foodservice "Marketer as a P&L–oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results." – Mark L. Vachon , president and CEO, GE Healthcare, Americas "The Shift charts a dramatic new role for marketing. A challenge every firm should embrace." – David Aaker , vice chairman, Prophet; and, author, Brand Leadership "The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth." – Dipak Jain , dean, Kellogg Graduate School of Management, Northwestern University "Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!" – Joseph V. Tripodi , chief marketing and commercial officer, The Coca Cola Company, eBook.
2
The Shift (2009)
EN NW EB DLISBN: 9780470473399 bzw. 0470473398, in Englisch, Jossey-Bass, Jossey-Bass, Jossey-Bass, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, in-stock.
Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." -Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America "At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" -Tony Hsieh, CEO, Zappos.com "The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P & L." -Fisk Johnson, chairman and CEO, SC Johnson "The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line." -CJ Fraleigh, CEO, Sara Lee Retail and Foodservice "Marketer as a P & L-oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results." -Mark L. Vachon, president and CEO, GE Healthcare, Americas "The Shift charts a dramatic new role for marketing. A challenge every firm should embrace." -David Aaker, vice chairman, Prophet; and, author, Brand Leadership "The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth." -Dipak Jain, dean, Kellogg Graduate School of Management, Northwestern University "Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!" -Joseph V. Tripodi, chief marketing and commercial officer, The Coca Cola.
Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." -Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America "At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" -Tony Hsieh, CEO, Zappos.com "The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P & L." -Fisk Johnson, chairman and CEO, SC Johnson "The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line." -CJ Fraleigh, CEO, Sara Lee Retail and Foodservice "Marketer as a P & L-oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results." -Mark L. Vachon, president and CEO, GE Healthcare, Americas "The Shift charts a dramatic new role for marketing. A challenge every firm should embrace." -David Aaker, vice chairman, Prophet; and, author, Brand Leadership "The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth." -Dipak Jain, dean, Kellogg Graduate School of Management, Northwestern University "Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!" -Joseph V. Tripodi, chief marketing and commercial officer, The Coca Cola.
3
The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders
~EN NW EB DLISBN: 9780470473375 bzw. 0470473371, vermutlich in Englisch, John Wiley & Sons Limited (USD), neu, E-Book, elektronischer Download.
Lieferung aus: Russische Föderation, zzgl. Versandkosten.
Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done.» –Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America «At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!» –Tony Hsieh, CEO, Zappos.com «The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L.» –Fisk Johnson, chairman and CEO, SC Johnson «The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line.» –CJ Fraleigh, CEO, Sara Lee Retail and Foodservice «Marketer as a P&L–oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results.» –Mark L. Vachon, president and CEO, GE Healthcare, Americas «The Shift charts a dramatic new role for marketing. A challenge every firm should embrace.» –David Aaker, vice chairman, Prophet; and, author, Brand Leadership «The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth.» –Dipak Jain, dean, Kellogg Graduate School of Management, Northwestern University «Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!» –Joseph V. Tripodi, chief marketing and commercial officer, The Coca Cola Company, Бизнес-Книги/Маркетинг, PR, реклама, book.
Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done.» –Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America «At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!» –Tony Hsieh, CEO, Zappos.com «The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L.» –Fisk Johnson, chairman and CEO, SC Johnson «The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line.» –CJ Fraleigh, CEO, Sara Lee Retail and Foodservice «Marketer as a P&L–oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results.» –Mark L. Vachon, president and CEO, GE Healthcare, Americas «The Shift charts a dramatic new role for marketing. A challenge every firm should embrace.» –David Aaker, vice chairman, Prophet; and, author, Brand Leadership «The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth.» –Dipak Jain, dean, Kellogg Graduate School of Management, Northwestern University «Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!» –Joseph V. Tripodi, chief marketing and commercial officer, The Coca Cola Company, Бизнес-Книги/Маркетинг, PR, реклама, book.
4
The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders (2009)
EN HC NW FEISBN: 9780470388389 bzw. 0470388382, in Englisch, 272 Seiten, Jossey-Bass, gebundenes Buch, neu, Erstausgabe.
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, SMARTBUY WHOLESALE.
Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." –Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America "At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" –Tony Hsieh, CEO, Zappos.com "The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L." –Fisk Johnson, chairman and CEO, SC Johnson "The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line." –CJ Fraleigh, CEO, Sara Lee Retail and Foodservice "Marketer as a P&L–oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results." –Mark L. Vachon, president and CEO, GE Healthcare, Americas "The Shift charts a dramatic new role for marketing. A challenge every firm should embrace." –David Aaker, vice chairman, Prophet; and, author, Brand Leadership "The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth." –Dipak Jain, dean, Kellogg Graduate School of Management, Northwestern University "Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!" –Joseph V. Tripodi, chief marketing and commercial officer, The Coca Cola Company, Hardcover, Ausgabe: 1, Label: Jossey-Bass, Jossey-Bass, Produktgruppe: Book, Publiziert: 2009-05-26, Studio: Jossey-Bass, Verkaufsrang: 919224.
Von Händler/Antiquariat, SMARTBUY WHOLESALE.
Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." –Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America "At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" –Tony Hsieh, CEO, Zappos.com "The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L." –Fisk Johnson, chairman and CEO, SC Johnson "The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line." –CJ Fraleigh, CEO, Sara Lee Retail and Foodservice "Marketer as a P&L–oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results." –Mark L. Vachon, president and CEO, GE Healthcare, Americas "The Shift charts a dramatic new role for marketing. A challenge every firm should embrace." –David Aaker, vice chairman, Prophet; and, author, Brand Leadership "The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth." –Dipak Jain, dean, Kellogg Graduate School of Management, Northwestern University "Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!" –Joseph V. Tripodi, chief marketing and commercial officer, The Coca Cola Company, Hardcover, Ausgabe: 1, Label: Jossey-Bass, Jossey-Bass, Produktgruppe: Book, Publiziert: 2009-05-26, Studio: Jossey-Bass, Verkaufsrang: 919224.
5
The Shift - The Transformation of Today's Marketers into Tomorrow's Growth Leaders
EN NWISBN: 9780470473399 bzw. 0470473398, in Englisch, John Wiley & Sons, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
The Shift: Praise for The Shift" More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." – Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America" At Zappos.com we&apos ve always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" – Tony Hsieh, CEO, Zappos.com" The Shift is a great &apos how-to book&apos for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L." – Fisk Johnson, chairman and CEO, SC Johnson" The Shift&apos s articulation of how marketing can drive a company&apos s bottom line and a marketer&apos s career makes it a must-read for any CEO who wants marketing to truly impact their company&apos s bottom line." – CJ Fraleigh, CEO, Sara Lee Retail and Foodservice" Marketer as a P&L– oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results." – Mark L. Vachon, president and CEO, GE Healthcare, Americas" The Shift charts a dramatic new role for marketing. A challenge every firm should embrace." – David Aaker, vice chairman, Prophet and, author, Brand Leadership" The Shift has to become a way of life from the classroom to the boardroom. Davis&apos s book brings a practitioner&apos s perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth." – Dipak Jain, dean, Kellogg Graduate School of Management, Northwestern University" Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!" – Joseph V. Tripodi, chief marketing and commercial officer, The Coca Cola Company, Englisch, Ebook.
The Shift: Praise for The Shift" More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." – Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America" At Zappos.com we&apos ve always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" – Tony Hsieh, CEO, Zappos.com" The Shift is a great &apos how-to book&apos for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L." – Fisk Johnson, chairman and CEO, SC Johnson" The Shift&apos s articulation of how marketing can drive a company&apos s bottom line and a marketer&apos s career makes it a must-read for any CEO who wants marketing to truly impact their company&apos s bottom line." – CJ Fraleigh, CEO, Sara Lee Retail and Foodservice" Marketer as a P&L– oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results." – Mark L. Vachon, president and CEO, GE Healthcare, Americas" The Shift charts a dramatic new role for marketing. A challenge every firm should embrace." – David Aaker, vice chairman, Prophet and, author, Brand Leadership" The Shift has to become a way of life from the classroom to the boardroom. Davis&apos s book brings a practitioner&apos s perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth." – Dipak Jain, dean, Kellogg Graduate School of Management, Northwestern University" Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!" – Joseph V. Tripodi, chief marketing and commercial officer, The Coca Cola Company, Englisch, Ebook.
6
The Shift - The Transformation of Today's Marketers into Tomorrow's Growth Leaders
EN NWISBN: 9780470473375 bzw. 0470473371, in Englisch, John Wiley & Sons, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
The Shift: Praise for The Shift " More than ever, the role of marketing has to be to driveprofitable growth by unlocking customer insights. The Shiftprovides inspiring examples of how leading marketers are getting itdone." – Cammie Dunaway, executive vice president of sales andmarketing, Nintendo of America" At Zappos.com we&apos ve always approached business in our ownunique way. The Shift outlines many principles we holisticallyembrace. Kudos to Scott Davis for putting together such a greatresource!" – Tony Hsieh, CEO, Zappos.com" The Shift is a great &apos how-to book&apos for Visionary Marketers whowant to stand out, help their company succeed by moving toward trueaccountability, and drive a business strategy that keeps thecustomer in mind, while never losing sight of the P&L." – Fisk Johnson, chairman and CEO, SC Johnson" The Shift&apos s articulation of how marketing can drive a company&apos sbottom line and a marketer&apos s career makes it a must-read for anyCEO who wants marketing to truly impact their company&apos s bottomline." – CJ Fraleigh, CEO, Sara Lee Retail and Foodservice" Marketer as a P&L– oriented businessperson! Thisimportant book for senior executives provides a road map on howmarketers and their organizations can shift their profiles, whiledriving bottom-line results." – Mark L. Vachon, president and CEO, GE Healthcare,Americas" The Shift charts a dramatic new role for marketing. A challengeevery firm should embrace." – David Aaker, vice chairman, Prophet and, author,Brand Leadership" The Shift has to become a way of life from the classroom to theboardroom. Davis&apos s book brings a practitioner&apos s perspective to thiscritical topic of marketers shifting to becoming more accountableand more personally responsible for driving growth." – Dipak Jain, dean, Kellogg Graduate School ofManagement, Northwestern University" Forget the CMO. Long live the integrated agenda of the ChiefGrowth and Visionary Officer!" – Joseph V. Tripodi, chief marketing and commercialofficer, The Coca Cola Company, Englisch, Ebook.
The Shift: Praise for The Shift " More than ever, the role of marketing has to be to driveprofitable growth by unlocking customer insights. The Shiftprovides inspiring examples of how leading marketers are getting itdone." – Cammie Dunaway, executive vice president of sales andmarketing, Nintendo of America" At Zappos.com we&apos ve always approached business in our ownunique way. The Shift outlines many principles we holisticallyembrace. Kudos to Scott Davis for putting together such a greatresource!" – Tony Hsieh, CEO, Zappos.com" The Shift is a great &apos how-to book&apos for Visionary Marketers whowant to stand out, help their company succeed by moving toward trueaccountability, and drive a business strategy that keeps thecustomer in mind, while never losing sight of the P&L." – Fisk Johnson, chairman and CEO, SC Johnson" The Shift&apos s articulation of how marketing can drive a company&apos sbottom line and a marketer&apos s career makes it a must-read for anyCEO who wants marketing to truly impact their company&apos s bottomline." – CJ Fraleigh, CEO, Sara Lee Retail and Foodservice" Marketer as a P&L– oriented businessperson! Thisimportant book for senior executives provides a road map on howmarketers and their organizations can shift their profiles, whiledriving bottom-line results." – Mark L. Vachon, president and CEO, GE Healthcare,Americas" The Shift charts a dramatic new role for marketing. A challengeevery firm should embrace." – David Aaker, vice chairman, Prophet and, author,Brand Leadership" The Shift has to become a way of life from the classroom to theboardroom. Davis&apos s book brings a practitioner&apos s perspective to thiscritical topic of marketers shifting to becoming more accountableand more personally responsible for driving growth." – Dipak Jain, dean, Kellogg Graduate School ofManagement, Northwestern University" Forget the CMO. Long live the integrated agenda of the ChiefGrowth and Visionary Officer!" – Joseph V. Tripodi, chief marketing and commercialofficer, The Coca Cola Company, Englisch, Ebook.
7
The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders
EN NW EB DLISBN: 9780470473399 bzw. 0470473398, in Englisch, Wiley, Wiley, Wiley, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Free Shipping on eligible orders over $25, in-stock.
Traditional marketers live in a short-term world built on an ever-narrowing platform of marketing communications and promotions. They are often limited to running agency relationships and enabling the sales force, while constantly being squeezed for funds they do not have. But the days of marketers operating in a vacuum and marketing and business strategies being created independently of one another are ending. The best marketers are now creating integrated perspectives that start with the growth aspirations of their entire organization. The Shift will show how this new breed of Visionary Marketers has become a successful catalyst for growth and transformation within an organization, as well as how you can become a marketing visionary too. Using case studies and insights from leading marketers at GE, Walmart, Charles Schwab, P & G, Burger King, Zappos, Best Buy, Dell, and others, as well as relying on over twenty years of professional experience, renowned marketing expert Scott Davis outlines the five shifts marketers must undertake to fundamentally shift the role of marketing and help drive both the growth agenda and bottom-line results. Davis reveals how to 1) balance short-term pressures to show results while staying aligned with the enterprise's longer-term vision, 2) continuously drive innovation in a pervasive way, 3) navigate the dizzying array of new and old media choices to reach customers in meaningful ways, 4) operate and win in increasingly complex internal and external environments, and 5) maintain a relentless focus on the customer. It is critical for all marketers to begin leading the charge to growth in their organizations. The Shift will show how Visionary Marketers are implementing new and better ways to win new customers and build deeper and more meaningful relationships with current customers, while keeping competitors at bay.
Traditional marketers live in a short-term world built on an ever-narrowing platform of marketing communications and promotions. They are often limited to running agency relationships and enabling the sales force, while constantly being squeezed for funds they do not have. But the days of marketers operating in a vacuum and marketing and business strategies being created independently of one another are ending. The best marketers are now creating integrated perspectives that start with the growth aspirations of their entire organization. The Shift will show how this new breed of Visionary Marketers has become a successful catalyst for growth and transformation within an organization, as well as how you can become a marketing visionary too. Using case studies and insights from leading marketers at GE, Walmart, Charles Schwab, P & G, Burger King, Zappos, Best Buy, Dell, and others, as well as relying on over twenty years of professional experience, renowned marketing expert Scott Davis outlines the five shifts marketers must undertake to fundamentally shift the role of marketing and help drive both the growth agenda and bottom-line results. Davis reveals how to 1) balance short-term pressures to show results while staying aligned with the enterprise's longer-term vision, 2) continuously drive innovation in a pervasive way, 3) navigate the dizzying array of new and old media choices to reach customers in meaningful ways, 4) operate and win in increasingly complex internal and external environments, and 5) maintain a relentless focus on the customer. It is critical for all marketers to begin leading the charge to growth in their organizations. The Shift will show how Visionary Marketers are implementing new and better ways to win new customers and build deeper and more meaningful relationships with current customers, while keeping competitors at bay.
9
The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders (2009)
EN US FEISBN: 9780470388389 bzw. 0470388382, in Englisch, Jossey-Bass, gebraucht, Erstausgabe.
Lieferung aus: Vereinigte Staaten von Amerika, Versandkostenfrei.
Von Händler/Antiquariat, Better World Books [51315977], Mishawaka, IN, U.S.A.
Great condition for a used book! Minimal wear.
Von Händler/Antiquariat, Better World Books [51315977], Mishawaka, IN, U.S.A.
Great condition for a used book! Minimal wear.
10
The Shift
EN NW EB DLISBN: 9780470473399 bzw. 0470473398, in Englisch, Wiley, Vereinigte Staaten von Amerika, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, zzgl. Versandkosten.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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