Understanding Consumer Behavior: Marketing Lessons Learned from Understanding the Consumer (Harcourt Series in Economics)
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Bester Preis: € 11,86 (vom 28.01.2016)1
Understanding Consumer Behavior: Marketing Lessons Learned from Understanding the Consumer (Harcourt Series in Economics) (2000)
EN PB US FEISBN: 9780030321214 bzw. 0030321212, in Englisch, 144 Seiten, South-Western College Pub, Taschenbuch, gebraucht, Erstausgabe.
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, Sierra Nevada Books.
Providing the reader with access into the mind of the consumer, Understanding Customer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience serves as an ideal supplementary text for marketing and consumer behavior courses. This book provides interesting and entertaining examples, illustrations, and applications to highlight the psychological aspects of marketing. The text is highly accessible to the casual reader, with concentrated "Gold Nuggets" that summarize the major concepts and themes of each section. The book need not be read chapter by chapter. Instead, the unique organization of the content allows the reader's personal interests to guide his or her journey through the book. Understanding Customer Behavior is an interactive text that includes both a collection of Internet sites illustrating consumer behavior principles and Web exercises to help students grasp key concepts. A companion Web site provides additional links that include an online "Reading Room" and "Marketing Careers" Web page. Paperback, Ausgabe: 1, Label: South-Western College Pub, South-Western College Pub, Produktgruppe: Book, Publiziert: 2000-09-29, Studio: South-Western College Pub, Verkaufsrang: 5631654.
Von Händler/Antiquariat, Sierra Nevada Books.
Providing the reader with access into the mind of the consumer, Understanding Customer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience serves as an ideal supplementary text for marketing and consumer behavior courses. This book provides interesting and entertaining examples, illustrations, and applications to highlight the psychological aspects of marketing. The text is highly accessible to the casual reader, with concentrated "Gold Nuggets" that summarize the major concepts and themes of each section. The book need not be read chapter by chapter. Instead, the unique organization of the content allows the reader's personal interests to guide his or her journey through the book. Understanding Customer Behavior is an interactive text that includes both a collection of Internet sites illustrating consumer behavior principles and Web exercises to help students grasp key concepts. A companion Web site provides additional links that include an online "Reading Room" and "Marketing Careers" Web page. Paperback, Ausgabe: 1, Label: South-Western College Pub, South-Western College Pub, Produktgruppe: Book, Publiziert: 2000-09-29, Studio: South-Western College Pub, Verkaufsrang: 5631654.
2
Understanding Consumer Behavior: Marketing Lessons Learned from Understanding the Consumer (Harcourt Series in Economics) (2000)
EN PB NW FEISBN: 9780030321214 bzw. 0030321212, in Englisch, 144 Seiten, South-Western College Pub, Taschenbuch, neu, Erstausgabe.
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, Wisepenny.
Providing the reader with access into the mind of the consumer, Understanding Customer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience serves as an ideal supplementary text for marketing and consumer behavior courses. This book provides interesting and entertaining examples, illustrations, and applications to highlight the psychological aspects of marketing. The text is highly accessible to the casual reader, with concentrated "Gold Nuggets" that summarize the major concepts and themes of each section. The book need not be read chapter by chapter. Instead, the unique organization of the content allows the reader's personal interests to guide his or her journey through the book. Understanding Customer Behavior is an interactive text that includes both a collection of Internet sites illustrating consumer behavior principles and Web exercises to help students grasp key concepts. A companion Web site provides additional links that include an online "Reading Room" and "Marketing Careers" Web page. Paperback, Ausgabe: 1, Label: South-Western College Pub, South-Western College Pub, Produktgruppe: Book, Publiziert: 2000-09-29, Studio: South-Western College Pub, Verkaufsrang: 5631654.
Von Händler/Antiquariat, Wisepenny.
Providing the reader with access into the mind of the consumer, Understanding Customer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience serves as an ideal supplementary text for marketing and consumer behavior courses. This book provides interesting and entertaining examples, illustrations, and applications to highlight the psychological aspects of marketing. The text is highly accessible to the casual reader, with concentrated "Gold Nuggets" that summarize the major concepts and themes of each section. The book need not be read chapter by chapter. Instead, the unique organization of the content allows the reader's personal interests to guide his or her journey through the book. Understanding Customer Behavior is an interactive text that includes both a collection of Internet sites illustrating consumer behavior principles and Web exercises to help students grasp key concepts. A companion Web site provides additional links that include an online "Reading Room" and "Marketing Careers" Web page. Paperback, Ausgabe: 1, Label: South-Western College Pub, South-Western College Pub, Produktgruppe: Book, Publiziert: 2000-09-29, Studio: South-Western College Pub, Verkaufsrang: 5631654.
3
Understanding Consumer Behavior: Marketing Lessons Learned from Understanding the Consumer
EN HC NWISBN: 9780030321214 bzw. 0030321212, in Englisch, Cengage Learning, gebundenes Buch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd, zzgl. Versandkosten.
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Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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