Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)
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Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "e;Yes, they can,"e; says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "e;Captology"e;(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers-anyone who wants to leverage or simply understand the persuasive power of interactive technology-will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial-and it should be. Who will wield this power of digital influence? And to what end? Now is.

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Using Computers to Change What We Think and Do, Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "e;Yes, they can,"e; says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "e;Captology"e;(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers-anyone who wants to leverage or simply understand the persuasive power of interactive technology-will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial-and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.* Filled with key term definitions in persuasive computing*Provides frameworks for understanding this domain*Describes real examples of persuasive technologies.

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PC Audio Editing is an essential guide for anyone wishing to make audio productions for use as recordings, or for broadcast, using a Windows PC and material acquired both in the studio and via portable equipment.Even those experienced with editing and mixing using quarter inch tape can find the change to editing audio visually on a PC daunting. The author explains all the basic principles of this new technology and the skills you need to use it successfully, without assuming prior knowledge of the system, in a practical and straightforward manner.This second edition introduces the reader to the new advances in the latest version of Cool Edit Pro, 2.0. The program has been packed full of features from CD burning to MP3 streaming, all of which are covered in this juicy reference.The accompanying free CD-ROM is supplied by Syntrillium Software Corporation. It contains demos and tutorials of the latest version showing off all the new features and the new flashy software design.Provides invaluable information for those using computerized audio systems for the first timeKeep up to date with latest advances including audio authoring for the web, MP3 and streaming and CD burning.Note: CD-ROM/DVD and other supplementary materials are not included.

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Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. * Filled with key term definitions in persuasive computing *Provides frameworks for understanding this domain *Describes real examples of persuasive technologies, Kindle Edition, Edition: 1, Format: Kindle eBook, Étiquette: Morgan Kaufmann, Morgan Kaufmann, Groupe de produits: eBooks, Publié: 2003-01-04, Date de sortie: 2003-01-04, Studio: Morgan Kaufmann, Vente de rang: 581100.

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Using Computers to Change What We Think and Do, Using Computers to Change What We Think and Do.

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Fogg, B.J. Fogg, B.J,Paperback - New Edition, Edition: 1, English-language edition, Pub by Elsevier Science.