Services Marketing in Asia : Managing People, Technology, and Strategy, 2ed
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Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, betterworldbooks_.
Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the book is also recognized as a vital reference for managers and other professionals working in service industries. Responding to the rapid changes in technology and the business environment in Asia, this new edition has been significantly revised and restructured to sharpen the focus on essentials, add in-depth discussion of new concepts and ideas, extend coverage of service developments in China and India, and provide numerous new examples from a broad cross-section of service industries. The book also features many new cases on firms operating in a wide variety of Asian environments, including China, Hong Kong, India, Malaysia, the Philippines, Singapore, and Taiwan. Paperback, Ausgabe: 2nd, Label: Prentice Hall, Prentice Hall, Produktgruppe: Book, Publiziert: 2004-12-15, Studio: Prentice Hall, Verkaufsrang: 3560099.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, -Daily Deals-.
Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the book is also recognized as a vital reference for managers and other professionals working in service industries. Responding to the rapid changes in technology and the business environment in Asia, this new edition has been significantly revised and restructured to sharpen the focus on essentials, add in-depth discussion of new concepts and ideas, extend coverage of service developments in China and India, and provide numerous new examples from a broad cross-section of service industries. The book also features many new cases on firms operating in a wide variety of Asian environments, including China, Hong Kong, India, Malaysia, the Philippines, Singapore, and Taiwan. Paperback, Ausgabe: 2nd, Label: Prentice Hall, Prentice Hall, Produktgruppe: Book, Publiziert: 2004-12-15, Studio: Prentice Hall, Verkaufsrang: 4684257.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, betterworldbooks_.
Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the book is also recognized as a vital reference for managers and other professionals working in service industries. Responding to the rapid changes in technology and the business environment in Asia, this new edition has been significantly revised and restructured to sharpen the focus on essentials, add in-depth discussion of new concepts and ideas, extend coverage of service developments in China and India, and provide numerous new examples from a broad cross-section of service industries. The book also features many new cases on firms operating in a wide variety of Asian environments, including China, Hong Kong, India, Malaysia, the Philippines, Singapore, and Taiwan. Paperback, Ausgabe: 2nd, Label: Prentice Hall, Prentice Hall, Produktgruppe: Book, Publiziert: 2004-12-15, Studio: Prentice Hall, Verkaufsrang: 4684257.

Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
business and investing,marketing,marketing and sales,sales and selling, Services Marketing in Asia: Managing People, Technology and Strategy, This is an adaptation of Lovelock's best-selling Services Marketing specifically aiming to cover Asian conditions. The adaptation explains services marketing concepts in the context of Asian cultures, business and economic environments. While retaining the salient features presented in the original text, the adaptors have successfully infused the entire book with pertinent examples, rich case studies and extensive readings that cover many countries in Asia, including China, Hong Kong, India, Indonesia, Malaysia, Taiwan, The Philippines, Singapore and Thailand. All of the major topics in services marketing are covered, and recent developments such as the impact of the Internet, CRM and Six Sigma on services marketing are also included. Due to its readable, updated and substantive form, this book will be a valuable addition to the teaching and learning of services marketing and will also be of interest to practitioners of services marketing.

Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: USA.
Von Händler/Antiquariat, Books Express.
Pearson Education Imports: Depositories. Paperback. Good. Ships with Tracking Number! International Shipping available. Good condition, used. Ships with Tracking Number. May not contain Access Codes or Supplements. f.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, Wisepenny.
This is an adaptation of Lovelock's best-selling Services Marketing specifically aiming to cover Asian conditions. The adaptation explains services marketing concepts in the context of Asian cultures, business and economic environments. While retaining the salient features presented in the original text, the adaptors have successfully infused the entire book with pertinent examples, rich case studies and extensive readings that cover many countries in Asia, including China, Hong Kong, India, Indonesia, Malaysia, Taiwan, The Philippines, Singapore and Thailand. All of the major topics in services marketing are covered, and recent developments such as the impact of the Internet, CRM and Six Sigma on services marketing are also included. Due to its readable, updated and substantive form, this book will be a valuable addition to the teaching and learning of services marketing and will also be of interest to practitioners of services marketing. Paperback, Label: Pearson Education Imports: Depositories, Pearson Education Imports: Depositories, Produktgruppe: Book, Publiziert: 2001-10, Studio: Pearson Education Imports: Depositories, Verkaufsrang: 12871039.

Von Händler/Antiquariat, Goodwill Industries of Denver [56969874], Denver, CO, U.S.A.
Book has light reading wear overall; a good reading/study copy.

Lieferung aus: Vereinigte Staaten von Amerika, Delivery type: Free, Delivery: Worldwide, Offer location: USA, Free shipping.
Von Händler/Antiquariat, silver-arch-books - silverarchbooksstore.
by Frederic H. Martini; Michael... | HC | Good, Fixed price.

Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Verandgebiet: DOM.
Von Händler/Antiquariat, 5Boros Books, NJ, SUMMIT, [RE:4].
Close to new condidtion. Other.

Lieferung aus: Deutschland, Versandart: STD, Versand nach: DE.
Von Händler/Antiquariat, Leipziger Antiquariat e.K. [1858].
In gutem Zustand. Einband etwas berieben. 4°. 25,2 x 20,1 cm. 696 Seiten, Broschur bzw. Taschenbuch,.