The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right)
11 Angebote vergleichen

Lieferung aus: Deutschland, plus shipping.
How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world´s leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on. Sehdev shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world´s leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on. Sehdev shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity with audiences that traditional marketing tactics just can´t touch. The Kim Kardashian Principle reveals the people, products and brands that do it best - from YouTube sensations like Pew Die Pie to taxi-hailing app Uber - and proves why the old strategies aren´t working. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.The Kim Kardashian Principle is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them. Lieferzeit 1-2 Werktage.

Lieferung aus: Brasilien, in-stock.
How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on. Sehdev shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products and brands that do it best - from YouTube sensations like Pew Die Pie to taxi-hailing app Uber - and proves why the old strategies aren't working. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Free shipping.
THE INSTANT NEW YORK TIMES BESTSELLERHow do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on. Sehdev shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products and brands that do it best - from YouTube sensations like Pew Die Pie to taxi-hailing app Uber - and proves why the old strategies aren't working. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.The Kim Kardashian Principle is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

Lieferung aus: Deutschland, plus shipping, Sofort per Download lieferbar.
Kim Kardashian Principle, How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on. Sehdev shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products and brands that do it best - from YouTube sensations like Pew Die Pie to taxi-hailing app Uber - and proves why the old strategies aren't working. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.The Kim Kardashian Principle is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

Lieferung aus: Vereinigte Staaten von Amerika, in-stock.
The Instant New York Times, Wall Street Journal, and Washington Post Bestseller! How do social media stars attract such obsessive attention-even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, whom Variety calls "the best in the business," tackles these questions head-on. Sehdev shows why successful images today-the most famous being Kim Kardashian-are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products, and brands that do it best-from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk-and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive-and how to make sure yours is one of them.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, E-Book zum Download, Versandkostenfrei.
The New York Times bestseller.How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on. Sehdev shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products and brands that do it best - from YouTube sensations like Pew Die Pie to taxi-hailing app Uber - and proves why the old strategies aren't working. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.The Kim Kardashian Principle is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them., Kindle Edition, Format: Kindle eBook, Label: Piatkus, Piatkus, Produktgruppe: eBooks, Publiziert: 2017-03-23, Freigegeben: 2017-03-23, Studio: Piatkus, Verkaufsrang: 50008.

Lieferung aus: Niederlande, Nog niet verschenen - reserveer een exemplaar.
bol.com.
If you want to understand how to build a lasting, dynamic relationship with your millennial customers then you need to understand their relationships with the celebrities they love. Why? Because our biggest celebrities are among the most powerful brands in the world. Whether you are a CMO at a major company or developing the next big start up in your garage, you need to study, understand and emulate what's making these new consumers tick. In THE KIM KARDASHIAN PRINCIPLE, celebrity branding exper... If you want to understand how to build a lasting, dynamic relationship with your millennial customers then you need to understand their relationships with the celebrities they love. Why? Because our biggest celebrities are among the most powerful brands in the world. Whether you are a CMO at a major company or developing the next big start up in your garage, you need to study, understand and emulate what's making these new consumers tick. In THE KIM KARDASHIAN PRINCIPLE, celebrity branding expert Jeetendr Sehdev reveals the surprising ways in which organisations can emulate the imperfect and vulnerable, yet compelling influence of social-media-savvy celebrities. He reveals the six principles of S.E.L.F.I.E (Surprise, Exposure, Leadership, Flawedness, Intimacy and Emotional connection) that form the basis of the obsessive relationships fans have with celebrities - and which organisations can use to engage their audiences, grow their customer base and build an authentic, enduring brand. THE KIM KARDASHIAN PRINCIPLE is a fresh, provocative and intuitively catchy concept that will propel bold companies into the future faster than those still relying on the old rules of marketing.Taal: Engels;Afmetingen: 234x153 mm;Gewicht: 395,00 gram;Verschijningsdatum: maart 2017;Druk: 1;ISBN10: 0349412987;ISBN13: 9780349412986; Engelstalig | Paperback | 2017.

Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, zzgl. Versandkosten, Verandgebiet: EUR.
Von Händler/Antiquariat, Entertainment by Post - UK, SOUTH GLOS, BRISTOL, [RE:5].
Trade paperback.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, zzgl. Versandkosten, Verandgebiet: EUR.
Von Händler/Antiquariat, Paperbackshop International, GLOS, Fairford, [RE:4].
Softcover.