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100%: Morgan, Nigel, and Pritchard, Annette, and Pride, Roger: Destination Branding Revised 2nd Edition, Second Edition: Creating the unique destination proposition (ISBN: 9781856178204) 2009, in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
79%: Annette Pritchard;Roger Pride;Nigel Morgan: Destination Branding : Creating the unique destination proposition (ISBN: 9780080477206) in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
75%: Editor: Nigel Morgan, Editor: Annette Pritchard, Editor: Roger Pride: Destination Branding: Creating the Unique Destination Proposition (ISBN: 9780750649940) 2001, A Butterworth-Heinemann Title, Erstausgabe, in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
56%: Morgan, Nigel, and Pritchard, Annette, and Pride, Roger: Destination Brands, Creating the Unique Destination Proposition (ISBN: 9780080969305) in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
55%: Nigel Morgan; Annette Pritchard; Roger Pride: Destination Branding: Creating the unique destination proposition (ISBN: 9780750659697) in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
Destination Branding Revised 2nd Edition, Second Edition: Creating the unique destination proposition
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Bester Preis: € 4,14 (vom 07.01.2018)1
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Destination Branding Revised 2nd Edition
EN USISBN: 9781856178204 bzw. 185617820X, in Englisch, 2. Ausgabe, taylor & francis, gebraucht.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Shipping costs to: USA.
Von Händler/Antiquariat, Better World Books Ltd.
taylor & francis. Used - Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Your purchase also supports literacy charities.
Von Händler/Antiquariat, Better World Books Ltd.
taylor & francis. Used - Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Your purchase also supports literacy charities.
2
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Destination Branding: Creating the Unique Destination Proposition
EN USISBN: 9780750649940 bzw. 0750649941, in Englisch, Butterworth-Heinemann, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, free shipping to: USA.
Von Händler/Antiquariat, Better World Books.
Butterworth-Heinemann. Used - Good. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
Von Händler/Antiquariat, Better World Books.
Butterworth-Heinemann. Used - Good. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
3
Destination Branding
EN NW EBISBN: 9780080477206 bzw. 0080477208, in Englisch, Taylor & Francis Course Content Delivery, neu, E-Book.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
9780080477206,0080477208,destination,branding,morgan, A digital copy of "Destination Branding" by Morgan. Download is immediately available upon purchase! eBook, Format: VitalSource Bookshelf. Type: . Copying: Allowed, 2 selections may be copied every day. Printable: Allowed, 2 prints for unlimited days. Expires: Yes, may be used for 365 days after activation. Read Aloud?: Allowed. Sharing: Not Allowed. Software: VitalSource Bookshelf. Shipping to USA only!
9780080477206,0080477208,destination,branding,morgan, A digital copy of "Destination Branding" by Morgan. Download is immediately available upon purchase! eBook, Format: VitalSource Bookshelf. Type: . Copying: Allowed, 2 selections may be copied every day. Printable: Allowed, 2 prints for unlimited days. Expires: Yes, may be used for 365 days after activation. Read Aloud?: Allowed. Sharing: Not Allowed. Software: VitalSource Bookshelf. Shipping to USA only!
4
Destination Branding : Creating the unique destination proposition
EN NW EB DLISBN: 9780080477206 bzw. 0080477208, in Englisch, Elsevier Science, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Despatched same working day before 3pm.
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.* Includes five completely new chapters authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins.* A more global coverage with new case studies and examples from the US, New Zealand, Australia and Asia. * Considers the web as a channel of place branding/promotion and its effects on the industry.
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.* Includes five completely new chapters authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins.* A more global coverage with new case studies and examples from the US, New Zealand, Australia and Asia. * Considers the web as a channel of place branding/promotion and its effects on the industry.
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Destination Branding: Creating the Unique Destination Proposition (2001)
EN PB USISBN: 9780750649940 bzw. 0750649941, in Englisch, Butterworth-Heinemann, Taschenbuch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, plus shipping, Shipping area: DOM.
Von Händler/Antiquariat, Hippo Books, OH, Toledo, [RE:4].
May have shelf wear or edge rubbing. Pages are clean and free of textual notes or other markings. Paperback.
Von Händler/Antiquariat, Hippo Books, OH, Toledo, [RE:4].
May have shelf wear or edge rubbing. Pages are clean and free of textual notes or other markings. Paperback.
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Destination Branding Revised 2nd Edition (2009)
EN PB NWISBN: 9781856178204 bzw. 185617820X, in Englisch, 352 Seiten, 2. Ausgabe, taylor & francis, Taschenbuch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 4-5 business days, Real shipping costs can differ.
Von Händler/Antiquariat, Serendipity UnLtd.
'The first edition of this book really put destination branding on the map. Now, this second edition brings together some of the world’s leading destination branding experts in a collection which represents the cutting edge of this exciting area of destination marketing.’ Francesco Frangialli, Secretary-General of the World Tourism Organisation ‘This comprehensive text should be on the reading list of all people directly and indirectly involved in destination marketing,’ Ian Macfarlane, B.COM., MBA, M. Phil, Chief Executive Officer Gold Coast Tourism Bureau, Formally GM: Marketing, Tourism New Zealand. Today, destination branding is one of the hottest topics amongst place marketing professionals and politicians. Many destinations – from individual cities to entire countries – are adopting branding strategies similar to those of leading household brand names in an effort to differentiate themselves and to emotionally connect with potential tourists. By focusing on a range of global case studies, Destination Branding: Creating the unique destination proposition, revised second edition, demonstrates how destinations – big and small – can successfully harness the power of branding. Now with a companion website at www.elsevierdirect.com/ 9781856178204 offering extra case studies, discussion questions and further reading. This revised edition provides: Case studies authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins and other destination branding experts. Global coverage with case studies and examples from the UK, Eastern Europe, the USA, New Zealand, Australia and Asia. Consideration of the web as a channel of place branding/promotion and of the roles of special events and media and public relations in leveraging promotional activities. Nigel Morgan is a Professor at the University of Wales Institute, Cardiff, UK Annette Pritchard is a Professor at the University of Wales Institute, Cardiff, UK Roger Pride is Director of Marketing, Welsh Assembly Government , Paperback, Edition: 2, Label: taylor & francis, taylor & francis, Product group: Book, Published: 2009-10-02, Studio: taylor & francis, Sales rank: 12440329.
Von Händler/Antiquariat, Serendipity UnLtd.
'The first edition of this book really put destination branding on the map. Now, this second edition brings together some of the world’s leading destination branding experts in a collection which represents the cutting edge of this exciting area of destination marketing.’ Francesco Frangialli, Secretary-General of the World Tourism Organisation ‘This comprehensive text should be on the reading list of all people directly and indirectly involved in destination marketing,’ Ian Macfarlane, B.COM., MBA, M. Phil, Chief Executive Officer Gold Coast Tourism Bureau, Formally GM: Marketing, Tourism New Zealand. Today, destination branding is one of the hottest topics amongst place marketing professionals and politicians. Many destinations – from individual cities to entire countries – are adopting branding strategies similar to those of leading household brand names in an effort to differentiate themselves and to emotionally connect with potential tourists. By focusing on a range of global case studies, Destination Branding: Creating the unique destination proposition, revised second edition, demonstrates how destinations – big and small – can successfully harness the power of branding. Now with a companion website at www.elsevierdirect.com/ 9781856178204 offering extra case studies, discussion questions and further reading. This revised edition provides: Case studies authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins and other destination branding experts. Global coverage with case studies and examples from the UK, Eastern Europe, the USA, New Zealand, Australia and Asia. Consideration of the web as a channel of place branding/promotion and of the roles of special events and media and public relations in leveraging promotional activities. Nigel Morgan is a Professor at the University of Wales Institute, Cardiff, UK Annette Pritchard is a Professor at the University of Wales Institute, Cardiff, UK Roger Pride is Director of Marketing, Welsh Assembly Government , Paperback, Edition: 2, Label: taylor & francis, taylor & francis, Product group: Book, Published: 2009-10-02, Studio: taylor & francis, Sales rank: 12440329.
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Destination Branding: Creating the Unique Destination Proposition (Paperback) (2009)
EN PB NW FEISBN: 9781856178204 bzw. 185617820X, in Englisch, Taylor Francis Ltd, United Kingdom, Taschenbuch, neu, Erstausgabe.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Free shipping.
Von Händler/Antiquariat, The Book Depository [54837791], London, United Kingdom.
Language: English . Brand New Book. The first edition of this book really put destination branding on the map. Now, this second edition brings together some of the world s leading destination branding experts in a collection which represents the cutting edge of this exciting area of destination marketing - Francesco Frangialli, Secretary-General of the World Tourism Organisation. This comprehensive text should be on the reading list of all people directly and indirectly involved in destination marketing - Ian Macfarlane, B.COM., MBA, M. Phil, Chief Executive Officer Gold Coast Tourism Bureau, Formally GM: Marketing, Tourism New Zealand. Today, destination branding is one of the hottest topics amongst place marketing professionals and politicians. Many destinations - from individual cities to entire countries - are adopting branding strategies similar to those of leading household brand names in an effort to differentiate themselves and to emotionally connect with potential tourists. By focusing on a range of global case studies, Destination Branding: Creating the Unique Destination Proposition, Revised Second Edition , demonstrates how destinations - big and small - can successfully harness the power of branding. It features a companion website offering extra case studies, discussion questions and further reading. This revised edition provides: case studies authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins and other destination branding experts; global coverage with case studies and examples from the UK, Eastern Europe, the USA, New Zealand, Australia and Asia; and, consideration of the web as a channel of place branding/promotion and of the roles of special events and media and public relations in leveraging promotional activities. Nigel Morgan is a Professor at the University of Wales Institute, Cardiff, UK Annette Pritchard is a Professor at the University of Wales Institute, Cardiff, UK. Roger Pride is Director of Marketing, Welsh Assembly Government.
Von Händler/Antiquariat, The Book Depository [54837791], London, United Kingdom.
Language: English . Brand New Book. The first edition of this book really put destination branding on the map. Now, this second edition brings together some of the world s leading destination branding experts in a collection which represents the cutting edge of this exciting area of destination marketing - Francesco Frangialli, Secretary-General of the World Tourism Organisation. This comprehensive text should be on the reading list of all people directly and indirectly involved in destination marketing - Ian Macfarlane, B.COM., MBA, M. Phil, Chief Executive Officer Gold Coast Tourism Bureau, Formally GM: Marketing, Tourism New Zealand. Today, destination branding is one of the hottest topics amongst place marketing professionals and politicians. Many destinations - from individual cities to entire countries - are adopting branding strategies similar to those of leading household brand names in an effort to differentiate themselves and to emotionally connect with potential tourists. By focusing on a range of global case studies, Destination Branding: Creating the Unique Destination Proposition, Revised Second Edition , demonstrates how destinations - big and small - can successfully harness the power of branding. It features a companion website offering extra case studies, discussion questions and further reading. This revised edition provides: case studies authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins and other destination branding experts; global coverage with case studies and examples from the UK, Eastern Europe, the USA, New Zealand, Australia and Asia; and, consideration of the web as a channel of place branding/promotion and of the roles of special events and media and public relations in leveraging promotional activities. Nigel Morgan is a Professor at the University of Wales Institute, Cardiff, UK Annette Pritchard is a Professor at the University of Wales Institute, Cardiff, UK. Roger Pride is Director of Marketing, Welsh Assembly Government.
8
Destination Branding: Creating the Unique Destination Proposition (2001)
EN US FEISBN: 9780750649940 bzw. 0750649941, in Englisch, Butterworth-Heinemann, gebraucht, Erstausgabe.
Lieferung aus: Vereinigte Staaten von Amerika, Free shipping.
Von Händler/Antiquariat, Better World Books [51315977], Mishawaka, IN, U.S.A.
Shows some signs of wear, and may have some markings on the inside.
Von Händler/Antiquariat, Better World Books [51315977], Mishawaka, IN, U.S.A.
Shows some signs of wear, and may have some markings on the inside.
9
Destination Branding: Creating the Unique Destination Proposition (2001)
EN PB USISBN: 9780750649940 bzw. 0750649941, in Englisch, A Butterworth-Heinemann Title, Taschenbuch, gebraucht.
Von Händler/Antiquariat, Anybook Ltd. [312675], Lincoln, United Kingdom.
This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy.
This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy.
10
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Destination Branding Revised 2nd Edition. (2009)
EN PBISBN: 9781856178204 bzw. 185617820X, in Englisch, 2. Ausgabe, Butterworth Heinemann, Taschenbuch.
Lieferung aus: Italien, Shipping costs to: USA.
Von Händler/Antiquariat, Libro Co. Italia.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Von Händler/Antiquariat, Libro Co. Italia.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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