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Minority Marketing: Issues and Prospects - Proceedings of the 1987 Minority Marketing Congress100%: Robert L. King: Minority Marketing: Issues and Prospects - Proceedings of the 1987 Minority Marketing Congress (ISBN: 9783319173924) in Englisch, auch als eBook.
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Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)71%: Sous la direction de: Robert L. King: Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) (ISBN: 9783319173917) 2015, 2015. Ausgabe, in Englisch, Broschiert.
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Minority Marketing: Issues and Prospects - Proceedings of the 1987 Minority Marketing Congress
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9783319173917 - Robert L. King: Minority Marketing: Issues and Prospects
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Robert L. King

Minority Marketing: Issues and Prospects (2015)

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Neuware - This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects . It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behaviour. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 161 pp. Englisch.
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9783319173917 - Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Hardback)
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Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Hardback) (2015)

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Language: English Brand New Book. This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behaviour. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
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9783319173924 - Robert L. King: Minority Marketing: Issues and Prospects
Robert L. King

Minority Marketing: Issues and Prospects (1987)

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This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behaviour. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. eBook.
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9783319173924 - Robert L. King: Minority Marketing: Issues and Prospects - Proceedings of the 1987 Minority Marketing Congress
Robert L. King

Minority Marketing: Issues and Prospects - Proceedings of the 1987 Minority Marketing Congress

Lieferung erfolgt aus/von: Deutschland DE NW EB DL

ISBN: 9783319173924 bzw. 3319173928, in Deutsch, Springer-Verlag, neu, E-Book, elektronischer Download.

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This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects . It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behaviour. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academys flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
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9783319173917 - Editor: Robert L. King: Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
Editor: Robert L. King

Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) (2015)

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This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behaviour.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science., Hardcover, Ausgabe: 2015, Label: Springer, Springer, Produktgruppe: Book, Publiziert: 2015-05-09, Studio: Springer.
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9783319173924 - Robert L. King: Minority Marketing: Issues and Prospects - Proceedings of the 1987 Minority Marketing Congress
Robert L. King

Minority Marketing: Issues and Prospects - Proceedings of the 1987 Minority Marketing Congress (1987)

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9783319173924 - Minority Marketing: Issues and Prospects

Minority Marketing: Issues and Prospects (2015)

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Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress

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Minority Marketing: Issues and Prospects : Proceedings of the 1987 Minority Marketing Congress (1987)

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