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Market Entry Into the USA: Why European Companies Fail and How to Succeed (Management for Professionals)
14 Angebote vergleichen
Preise | 2016 | 2020 | 2023 |
---|---|---|---|
Schnitt | € 72,78 | € 53,49 | € 16,99 |
Nachfrage |
Market Entry into the USA. -
ISBN: 9783319171234 bzw. 3319171232, in Deutsch, Springer-Verlag GmbH, neu.
Market Entry into the USA. This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently. Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its "go/no-go" decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to develo... Buch.
Market Entry into the USA (2015)
ISBN: 9783319171234 bzw. 3319171232, in Deutsch, Springer-Verlag Gmbh Aug 2015, neu.
Neuware - This book connects a buying psychology driven by American beliefs and values with a company s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently. Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its go/no-go decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy. 125 pp. Englisch.
Market Entry into the USA (2015)
ISBN: 9783319171234 bzw. 3319171232, in Deutsch, Springer-Verlag Gmbh Aug 2015, neu.
Neuware - This book connects a buying psychology driven by American beliefs and values with a company s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently. Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its go/no-go decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy. 125 pp. Englisch.
Market Entry Into the USA: Why European Companies Fail and How to Succeed (2016)
ISBN: 9783319373270 bzw. 3319373277, in Deutsch, neu, Nachdruck.
New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Market Entry Into the USA (2016)
ISBN: 9783319373270 bzw. 3319373277, in Deutsch, Springer, neu, Nachdruck.
New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Market Entry into the USA
ISBN: 9783319373270 bzw. 3319373277, vermutlich in Englisch, Springer Shop, Taschenbuch, neu.
This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently. Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its “go/no-go” decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy. Soft cover.
Market Entry into the USA
ISBN: 9783319171234 bzw. 3319171232, vermutlich in Englisch, Springer Shop, gebundenes Buch, neu.
This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently. Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its “go/no-go” decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy. Hard cover.
Market Entry into the USA : Why European Companies Fail and How to Succeed (2016)
ISBN: 9783319373270 bzw. 3319373277, in Deutsch, Springer, Taschenbuch, neu, Nachdruck.
PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK.
Market Entry into the USA: Why European Companies Fail and How to Succeed Ralf Drews Author
ISBN: 9783319171234 bzw. 3319171232, vermutlich in Englisch, Springer International Publishing, gebundenes Buch, neu.
This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently.Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its “go/no-go” decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy.
Market Entry into the USA
ISBN: 9783319171234 bzw. 3319171232, in Deutsch, Springer, neu.