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100%: Difrine Madara: International marketing strategy of Adidas. A critical evaluation (Paperback) (ISBN: 9783346069368) in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
100%: Difrine Madara: International marketing strategy of Adidas. A critical evaluation (ISBN: 9783346069351) 2018, GRIN Verlag, GRIN Verlag, in Deutsch, auch als eBook.Nur diese Ausgabe anzeigen…
International marketing strategy of Adidas. A critical evaluation (Paperback)
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Bester Preis: € 15,99 (vom 01.03.2020)1
International marketing strategy of Adidas. A critical evaluation (2018)
~EN PB NWISBN: 9783346069368 bzw. 3346069362, vermutlich in Englisch, Grin Verlag, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkosten nach: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Seminar paper from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: A, Kenyatta University, language: English, abstract: This paper aimed at exploring the competitive strategy of Adidas and growth opportunities that the company can take advantage of. Strategy is very important to the success and sustainability of any company. It involves understanding of the company's core capabilities, weaknesses, risks it faces and strengths and using them to design a sustainable competitive strategy. The paper begins by exploring how the main competitors in the sporting goods industry Adidas and Nike used various strategies to survive and sustain their positions in the market. Both companies focused on broad differentiation. However, Adidas focused on design innovation, cost advantages, speed of production and enhancing attractiveness of its products. Nevertheless, Nike remains to be the market leader in sport footwear and apparel industry. To challenge Nike's position, Adidas must strive to penetrate Nike main market of North America, develop new markets in the emerging economies and while putting more investments in product and process innovations. The author also found that the company can consider strategic partnerships and greater use of technological applications such as CRM systems to enhance its competitiveness. 2019. 24 S. 2 Farbabb. 210 mm Versandfertig in 6-10 Tagen, Softcover, Neuware, Offene Rechnung (Vorkasse vorbehalten).
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Seminar paper from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: A, Kenyatta University, language: English, abstract: This paper aimed at exploring the competitive strategy of Adidas and growth opportunities that the company can take advantage of. Strategy is very important to the success and sustainability of any company. It involves understanding of the company's core capabilities, weaknesses, risks it faces and strengths and using them to design a sustainable competitive strategy. The paper begins by exploring how the main competitors in the sporting goods industry Adidas and Nike used various strategies to survive and sustain their positions in the market. Both companies focused on broad differentiation. However, Adidas focused on design innovation, cost advantages, speed of production and enhancing attractiveness of its products. Nevertheless, Nike remains to be the market leader in sport footwear and apparel industry. To challenge Nike's position, Adidas must strive to penetrate Nike main market of North America, develop new markets in the emerging economies and while putting more investments in product and process innovations. The author also found that the company can consider strategic partnerships and greater use of technological applications such as CRM systems to enhance its competitiveness. 2019. 24 S. 2 Farbabb. 210 mm Versandfertig in 6-10 Tagen, Softcover, Neuware, Offene Rechnung (Vorkasse vorbehalten).
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International marketing strategy of Adidas. A critical evaluation (Paperback) (2019)
~EN PB NWISBN: 9783346069368 bzw. 3346069362, vermutlich in Englisch, GRIN Verlag, Germany, Taschenbuch, neu.
Von Händler/Antiquariat, The Book Depository EURO [60485773], London, United Kingdom.
Language: English. Brand new Book. Seminar paper from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: A, Kenyatta University, language: English, abstract: This paper aimed at exploring the competitive strategy of Adidas and growth opportunities that the company can take advantage of. Strategy is very important to the success and sustainability of any company. It involves understanding of the company's core capabilities, weaknesses, risks it faces and strengths and using them to design a sustainable competitive strategy.The paper begins by exploring how the main competitors in the sporting goods industry; Adidas and Nike used various strategies to survive and sustain their positions in the market. Both companies focused on broad differentiation. However, Adidas focused on design innovation, cost advantages, speed of production and enhancing attractiveness of its products. Nevertheless, Nike remains to be the market leader in sport footwear and apparel industry. To challenge Nike's position, Adidas must strive to penetrate Nike main market of North America, develop new markets in the emerging economies and while putting more investments in product and process innovations. The author also found that the company can consider strategic partnerships and greater use of technological applications such as CRM systems to enhance its competitiveness.
Language: English. Brand new Book. Seminar paper from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: A, Kenyatta University, language: English, abstract: This paper aimed at exploring the competitive strategy of Adidas and growth opportunities that the company can take advantage of. Strategy is very important to the success and sustainability of any company. It involves understanding of the company's core capabilities, weaknesses, risks it faces and strengths and using them to design a sustainable competitive strategy.The paper begins by exploring how the main competitors in the sporting goods industry; Adidas and Nike used various strategies to survive and sustain their positions in the market. Both companies focused on broad differentiation. However, Adidas focused on design innovation, cost advantages, speed of production and enhancing attractiveness of its products. Nevertheless, Nike remains to be the market leader in sport footwear and apparel industry. To challenge Nike's position, Adidas must strive to penetrate Nike main market of North America, develop new markets in the emerging economies and while putting more investments in product and process innovations. The author also found that the company can consider strategic partnerships and greater use of technological applications such as CRM systems to enhance its competitiveness.
3
International marketing strategy of Adidas. A critical evaluation
DE NW EBISBN: 9783346069351 bzw. 3346069354, in Deutsch, GRIN Verlag, neu, E-Book.
Lieferung aus: Deutschland, Versandkostenfrei, In stock (Download).
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
4
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International marketing strategy of Adidas. A critical evaluation (2018)
~DE NW EB DLISBN: 9783346069351 bzw. 3346069354, vermutlich in Deutsch, GRIN Verlag, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, Versandkostenfrei.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
5
International marketing strategy of Adidas. A critical evaluation
~EN PB NWISBN: 3346069362 bzw. 9783346069368, vermutlich in Englisch, GRIN Verlag, Taschenbuch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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