Should Crystal Pepsi be re-launched? - 2 Angebote vergleichen
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Should Crystal Pepsi be re-launched? - A Case Study (2017)
~EN NW EB DLISBN: 9783346147004 bzw. 3346147002, vermutlich in Englisch, GRIN Verlag, neu, E-Book, elektronischer Download.
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Should Crystal Pepsi be re-launched?: Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, language: English, abstract: Crystal Pepsi was a clear Cola launched by PepsiCo in the early 1990s, following a marketing trend for clear and pure products. However, after an initial success, sales dropped drastically and the product was pulled off the market. Since then, a lot of factors like consumer preferences and the market environment have changed. The case focuses on the decision of whether Crystal Pepsi should be re-launched today or not. Englisch, Ebook.
Should Crystal Pepsi be re-launched?: Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, language: English, abstract: Crystal Pepsi was a clear Cola launched by PepsiCo in the early 1990s, following a marketing trend for clear and pure products. However, after an initial success, sales dropped drastically and the product was pulled off the market. Since then, a lot of factors like consumer preferences and the market environment have changed. The case focuses on the decision of whether Crystal Pepsi should be re-launched today or not. Englisch, Ebook.
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