e-Marketing Attractiveness of Interactive Digital TV, Mobile Media and Internet
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| Preise | 2013 | 2014 | 2018 |
|---|---|---|---|
| Schnitt | € 14,99 | € 14,99 | € 15,71 |
| Nachfrage |
1
e-Marketing Attractiveness of Interactive Digital TV, Mobile Media and Internet
DE NWISBN: 9783638349437 bzw. 3638349438, in Deutsch, GRIN Verlag GmbH, neu.
Lieferung aus: Deutschland, sofort lieferbar.
2005, 13 Seiten, Englisch, Taken from the marketing perspective e-marketing is an integral part of t-commerce, m-commerce and e-commerce. An evaluation of each using six fundamental criteria items, will identify strength and weaknesses within each, driven by several forces including future enhancement thus leading to a conclusion about the e-marketing attractiveness of each. In the ever changing world of e-commerce, the internet has been the primary channel of use by consumers. Several other electronic devices have enabled e-commerce without hard wired PC connectivity. One such device being the popular mobile media. Another upcoming media is the interactive digital TV, already popular in countries like the UK and France, but still in its infancy in Germany. Experts see great potential in all three media as developing markets. These evolving technologies will continue to enhance and change everyday life, and business strategy. As marketing is a vital component of commerce, it needs to evolve and acknowledge these changes. Chaffey (200.
2005, 13 Seiten, Englisch, Taken from the marketing perspective e-marketing is an integral part of t-commerce, m-commerce and e-commerce. An evaluation of each using six fundamental criteria items, will identify strength and weaknesses within each, driven by several forces including future enhancement thus leading to a conclusion about the e-marketing attractiveness of each. In the ever changing world of e-commerce, the internet has been the primary channel of use by consumers. Several other electronic devices have enabled e-commerce without hard wired PC connectivity. One such device being the popular mobile media. Another upcoming media is the interactive digital TV, already popular in countries like the UK and France, but still in its infancy in Germany. Experts see great potential in all three media as developing markets. These evolving technologies will continue to enhance and change everyday life, and business strategy. As marketing is a vital component of commerce, it needs to evolve and acknowledge these changes. Chaffey (200.
2
e-Marketing Attractiveness of Interactive Digital TV, Mobile Media and Internet
DE NWISBN: 9783638349437 bzw. 3638349438, in Deutsch, GRIN Verlag GmbH, neu.
Lieferung aus: Deutschland, sofort lieferbar.
Taken from the marketing perspective e-marketing is an integral part of t-commerce, m-commerce and e-commerce. An evaluation of each using six fundamental criteria items, will identify strength and weaknesses within each, driven by several forces including future enhancement thus leading to a conclusion about the e-marketing attractiveness of each. In the ever changing world of e-commerce, the internet has been the primary channel of use by consumers. Several other electronic devices have enabled e-commerce without hard wired PC connectivity. One such device being the popular mobile media. Another upcoming media is the interactive digital TV, already popular in countries like the UK and France, but still in its infancy in Germany. Experts see great potential in all three media as developing markets. These evolving technologies will continue to enhance and change everyday life, and business strategy. As marketing is a vital component of commerce, it needs to evolve and acknowledge these changes. Chaffey (200.
Taken from the marketing perspective e-marketing is an integral part of t-commerce, m-commerce and e-commerce. An evaluation of each using six fundamental criteria items, will identify strength and weaknesses within each, driven by several forces including future enhancement thus leading to a conclusion about the e-marketing attractiveness of each. In the ever changing world of e-commerce, the internet has been the primary channel of use by consumers. Several other electronic devices have enabled e-commerce without hard wired PC connectivity. One such device being the popular mobile media. Another upcoming media is the interactive digital TV, already popular in countries like the UK and France, but still in its infancy in Germany. Experts see great potential in all three media as developing markets. These evolving technologies will continue to enhance and change everyday life, and business strategy. As marketing is a vital component of commerce, it needs to evolve and acknowledge these changes. Chaffey (200.
3
e-Marketing Attractiveness of Interactive Digital TV, Mobile Media and Internet
DE NW EB DLISBN: 9783638349437 bzw. 3638349438, in Deutsch, GRIN Verlag, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, E-Book zum Download.
Taken from the marketing perspective e-marketing is an integral part of t-commerce, m-commerce and e-commerce. An evaluation of each using six fundamental criteria items, will identify strength and weaknesses within each, driven by several forces including future enhancement thus leading to a conclusion about the e-marketing attractiveness of each. In the ever changing world of e-commerce, the internet has been the primary channel of use by consumers. Several other electronic devices have enabled e-commerce without hard wired PC connectivity. One such device being the popular mobile media. Another upcoming media is the interactive digital TV, already popular in countries like the UK and France, but still in its infancy in Germany. Experts see great potential in all three media as developing markets. These evolving technologies will continue to enhance and change everyday life, and business strategy. As marketing is a vital component of commerce, it needs to evolve and acknowledge these changes. Chaffey (2004) mentioned the 6 Is of e-marketing as a tool to take into account the differences between traditional marketing and e-marketing to accommodate special characteristics of ecommerce. Therefore examining the current status of these three media channels, additional assumptions about their possible future development will be added. Each will be followed by examining the potential of the 6 Is toward those medias respectively. This will lead to an evaluation of the influence on marketing for the prevailing media.
Taken from the marketing perspective e-marketing is an integral part of t-commerce, m-commerce and e-commerce. An evaluation of each using six fundamental criteria items, will identify strength and weaknesses within each, driven by several forces including future enhancement thus leading to a conclusion about the e-marketing attractiveness of each. In the ever changing world of e-commerce, the internet has been the primary channel of use by consumers. Several other electronic devices have enabled e-commerce without hard wired PC connectivity. One such device being the popular mobile media. Another upcoming media is the interactive digital TV, already popular in countries like the UK and France, but still in its infancy in Germany. Experts see great potential in all three media as developing markets. These evolving technologies will continue to enhance and change everyday life, and business strategy. As marketing is a vital component of commerce, it needs to evolve and acknowledge these changes. Chaffey (2004) mentioned the 6 Is of e-marketing as a tool to take into account the differences between traditional marketing and e-marketing to accommodate special characteristics of ecommerce. Therefore examining the current status of these three media channels, additional assumptions about their possible future development will be added. Each will be followed by examining the potential of the 6 Is toward those medias respectively. This will lead to an evaluation of the influence on marketing for the prevailing media.
4
e-Marketing Attractiveness of Interactive Digital TV, Mobile Media and Internet (2005)
NW EB DLISBN: 9783638349437 bzw. 3638349438, Sprache unbekannt, GRIN Verlag, GRIN Verlag, GRIN Verlag, neu, E-Book, elektronischer Download.
Lieferung aus: Frankreich, in-stock.
Taken from the marketing perspective e-marketing is an integral part of t-commerce, m-commerce and e-commerce. An evaluation of each using six fundamental criteria items, will identify strength and weaknesses within each, driven by several forces including future enhancement thus leading to a conclusion about the e-marketing attractiveness of each. In the ever changing world of e-commerce, the internet has been the primary channel of use by consumers. Several other electronic devices have enabled e-commerce without hard wired PC connectivity. One such device being the popular mobile media. Another upcoming media is the interactive digital TV, already popular in countries like the UK and France, but still in it's infancy in Germany. Experts see great potential in all three media as developing markets. These evolving technologies will continue to enhance and change everyday life, and business strategy. As marketing is a vital component of commerce, it needs to evolve and acknowledge these changes. Chaffey (2004) mentioned the '6 Is' of e-marketing as a tool to take into account the differences between 'traditional' marketing and e-marketing to accommodate special characteristics of ecommerce. Therefore examining the current status of these three media channels, additional assumptions about their possible future development will be added. Each will be followed by examining the potential of the '6 Is' toward those medias respectively. This will lead to an evaluation of the influence on marketing for the prevailing media.
Taken from the marketing perspective e-marketing is an integral part of t-commerce, m-commerce and e-commerce. An evaluation of each using six fundamental criteria items, will identify strength and weaknesses within each, driven by several forces including future enhancement thus leading to a conclusion about the e-marketing attractiveness of each. In the ever changing world of e-commerce, the internet has been the primary channel of use by consumers. Several other electronic devices have enabled e-commerce without hard wired PC connectivity. One such device being the popular mobile media. Another upcoming media is the interactive digital TV, already popular in countries like the UK and France, but still in it's infancy in Germany. Experts see great potential in all three media as developing markets. These evolving technologies will continue to enhance and change everyday life, and business strategy. As marketing is a vital component of commerce, it needs to evolve and acknowledge these changes. Chaffey (2004) mentioned the '6 Is' of e-marketing as a tool to take into account the differences between 'traditional' marketing and e-marketing to accommodate special characteristics of ecommerce. Therefore examining the current status of these three media channels, additional assumptions about their possible future development will be added. Each will be followed by examining the potential of the '6 Is' toward those medias respectively. This will lead to an evaluation of the influence on marketing for the prevailing media.
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