Air New Zealand. Strategic Analysis and Recommendations: Strategic Analysis and Recommendations Author
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1
Air New Zealand - Strategic Analysis and Recommendations
DE NW EB DL
ISBN: 9783638423588 bzw. 3638423581, in Deutsch, GRIN Verlag, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, E-Book zum Download.
Since the appointment of RALPH NORRIS as Managing Director and CEO of Air NZ in February 2002 Air NZ has been working on its new strategic direction. Structural changes in the ma rketplace made a new direction indispensable and Air NZ is now turning away from inflexible service offerings to align its route and service standards to customer needs. In fact, Air NZ is developing from a full service airline into the direction of a value-based-plus airline (Airline to put profit on menu, 2002) which involves lower fares and more customers. Reduced revenues (per customer) should be offset by lower operating costs mainly achieved by simplification of product bundles and services. (UBS Warburg Conference, 2003, p.11 ; Airline to put profit on menu, 2002) The following subchapters give an overview of the key aspects of Air NZ strategic direction.
Since the appointment of RALPH NORRIS as Managing Director and CEO of Air NZ in February 2002 Air NZ has been working on its new strategic direction. Structural changes in the ma rketplace made a new direction indispensable and Air NZ is now turning away from inflexible service offerings to align its route and service standards to customer needs. In fact, Air NZ is developing from a full service airline into the direction of a value-based-plus airline (Airline to put profit on menu, 2002) which involves lower fares and more customers. Reduced revenues (per customer) should be offset by lower operating costs mainly achieved by simplification of product bundles and services. (UBS Warburg Conference, 2003, p.11 ; Airline to put profit on menu, 2002) The following subchapters give an overview of the key aspects of Air NZ strategic direction.
2
Air New Zealand. Strategic Analysis and Recommendations (2003)
DE NW EB DL
ISBN: 9783638423588 bzw. 3638423581, in Deutsch, GRIN Verlag, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, Versandkostenfrei.
Air New Zealand. Strategic Analysis and Recommendations: Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, UNITEC New Zealand, course: Strategy & Change, 27 entries in the bibliography, language: English, abstract: Since the appointment of RALPH NORRIS as Managing Director and CEO of Air New Zealand in February 2002 Air NZ has been working on its new strategic direction. Structural changes in the marketplace made a new direction indispensable and Air NZ is now turning away from inflexible service offerings to align its route and service standards to customer needs.In fact, Air NZ is developing from a full service airline into the direction of a `value-based-plus` airline (Airline to put profit on menu, 2002) which involves lower fares and more customers. Reduced revenues (per customer) should be offset by lower operating costs mainly achieved by simplification of product bundles and services. (UBS Warburg Conference, 2003, p.11 Airline to put profit on menu, 2002) This essay gives an overview of Air NZ strategic direction. It analysis its strengths and weaknesses (SWOT). Moreover a recommendation for a new strategy is worked out and strategy implementation issues discussed. Englisch, Ebook.
Air New Zealand. Strategic Analysis and Recommendations: Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, UNITEC New Zealand, course: Strategy & Change, 27 entries in the bibliography, language: English, abstract: Since the appointment of RALPH NORRIS as Managing Director and CEO of Air New Zealand in February 2002 Air NZ has been working on its new strategic direction. Structural changes in the marketplace made a new direction indispensable and Air NZ is now turning away from inflexible service offerings to align its route and service standards to customer needs.In fact, Air NZ is developing from a full service airline into the direction of a `value-based-plus` airline (Airline to put profit on menu, 2002) which involves lower fares and more customers. Reduced revenues (per customer) should be offset by lower operating costs mainly achieved by simplification of product bundles and services. (UBS Warburg Conference, 2003, p.11 Airline to put profit on menu, 2002) This essay gives an overview of Air NZ strategic direction. It analysis its strengths and weaknesses (SWOT). Moreover a recommendation for a new strategy is worked out and strategy implementation issues discussed. Englisch, Ebook.
3
Air New Zealand. Strategic Analysis and Recommendations: Strategic Analysis and Recommendations Marc Dominick Author (2003)
~EN NW EB DL
ISBN: 9783638423588 bzw. 3638423581, vermutlich in Englisch, GRIN Verlag GmbH, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, UNITEC New Zealand, course: Strategy & Change, 27 entries in the bibliography, language: English, abstract: Since the appointment of RALPH NORRIS as Managing Director and CEO of Air New Zealand in February 2002 Air NZ has been working on its new strategic direction. Structural changes in the marketplace made a new direction indispensable and Air NZ is now turning away from inflexible service offerings to align its route and service standards to customer needs. In fact, Air NZ is developing from a full service airline into the direction of a 'value-based-plus' airline (Airline to put profit on menu, 2002) which involves lower fares and more customers. Reduced revenues (per customer) should be offset by lower operating costs mainly achieved by simplification of product bundles and services. (UBS Warburg Conference, 2003, p.11 ; Airline to put profit on menu, 2002) This essay gives an overview of Air NZ strategic direction. It analysis its strengths and weaknesses (SWOT). Moreover a recommendation for a new strategy is worked out and strategy implementation issues discussed.
Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, UNITEC New Zealand, course: Strategy & Change, 27 entries in the bibliography, language: English, abstract: Since the appointment of RALPH NORRIS as Managing Director and CEO of Air New Zealand in February 2002 Air NZ has been working on its new strategic direction. Structural changes in the marketplace made a new direction indispensable and Air NZ is now turning away from inflexible service offerings to align its route and service standards to customer needs. In fact, Air NZ is developing from a full service airline into the direction of a 'value-based-plus' airline (Airline to put profit on menu, 2002) which involves lower fares and more customers. Reduced revenues (per customer) should be offset by lower operating costs mainly achieved by simplification of product bundles and services. (UBS Warburg Conference, 2003, p.11 ; Airline to put profit on menu, 2002) This essay gives an overview of Air NZ strategic direction. It analysis its strengths and weaknesses (SWOT). Moreover a recommendation for a new strategy is worked out and strategy implementation issues discussed.
4
Air New Zealand - Strategic Analysis and Recommendations: Strategic Analysis and Recommendations
EN NW EB DL
ISBN: 9783638423588 bzw. 3638423581, in Englisch, Grin-Verlag, München , Deutschland, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Free Shipping on eligible orders over $25.
Marc Dominick, NOOK Book (eBook), Edition: 1, English-language edition,.
Marc Dominick, NOOK Book (eBook), Edition: 1, English-language edition,.
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Air New Zealand. Strategic Analysis and Recommendations (2005)
EN NW EB DL
ISBN: 9783638423588 bzw. 3638423581, in Englisch, GRIN Verlag, GRIN Verlag, GRIN Verlag, neu, E-Book, elektronischer Download.
Lieferung aus: Kanada, in-stock.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
8
Air New Zealand. Strategic Analysis and Recommendations: Strategic Analysis and Recommendations
DE NW EB
ISBN: 9783638423588 bzw. 3638423581, in Deutsch, GRIN Verlag GmbH, neu, E-Book.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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