Consumer Perception of eCommerce Risks U.S.A. versusNigeria
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9783639080858 - Monica Ugbaja: Consumer Perception of eCommerce Risks, U.S.A. versusNigeria
Monica Ugbaja

Consumer Perception of eCommerce Risks, U.S.A. versusNigeria (2009)

Lieferung erfolgt aus/von: Deutschland DE PB NW RP

ISBN: 9783639080858 bzw. 3639080858, in Deutsch, VDM Verlag Mrz 2009, Taschenbuch, neu, Nachdruck.

68,00 + Versand: 8,93 = 76,93
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Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
This item is printed on demand - Print on Demand Neuware - Electronic (eCommerce) related risks are new to the typical consumer, so, it was not yet known how consumers judged the risks. Using the psychometric paradigm, respondents were asked to judge the riskiness of various risk objects in a pair-wise fashion using a similarity/dissimilarity scale, e.g., how dissimilar is Risk-object 1 to Risk-object 2 on a scale of 1 to 7 The collected data were analyzed using a Multidimensional Scaling (MDS) technique to infer the set of dimensions across which respondents evaluate risks. The data collection method and analysis aided in answering two research questions: a) the dimensions consumers use when they judge online risks, and, b) how risk perceptions differ across customers from two countries. The study found that consumers employ a fine-grained schema to distinguish and group risks in their minds, characterize risks with more than two dimensions, and that none of the dimensions can be interpreted as pure probability or pure value. Analysis suggests that differences exist in how U.S. and Nigerian subjects view online risks. 200 pp. Englisch.
2
9783639080858 - Monica Ugbaja: Consumer Perception of eCommerce Risks, U.S.A. versusNigeria: Perceptual Organization Using the Psychometric Paradigm Approach
Monica Ugbaja

Consumer Perception of eCommerce Risks, U.S.A. versusNigeria: Perceptual Organization Using the Psychometric Paradigm Approach (2008)

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika EN PB NW

ISBN: 9783639080858 bzw. 3639080858, in Englisch, 204 Seiten, VDM Verlag, Taschenbuch, neu.

75,74 ($ 85,46)¹ + Versand: 7,07 ($ 7,98)¹ = 82,81 ($ 93,44)¹
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Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 6-10 business days.
Von Händler/Antiquariat, Buscalibre INTERNACIONAL.
Electronic (eCommerce) related risks are new to the typical consumer, so, it was not yet known how consumers judged the risks. Using the psychometric paradigm, respondents were asked to judge the riskiness of various risk objects in a pair-wise fashion using a similarity/dissimilarity scale, e.g., how dissimilar is Risk-object 1 to Risk-object 2 on a scale of 1 to 7? The collected data were analyzed using a Multidimensional Scaling (MDS) technique to infer the set of dimensions across which respondents evaluate risks. The data collection method and analysis aided in answering two research questions: a) the dimensions consumers use when they judge online risks, and, b) how risk perceptions differ across customers from two countries. The study found that consumers employ a fine-grained schema to distinguish and group risks in their minds, characterize risks with more than two dimensions, and that none of the dimensions can be interpreted as pure probability or pure value. Analysis suggests that differences exist in how U.S. and Nigerian subjects view online risks. Paperback, Label: VDM Verlag, VDM Verlag, Produktgruppe: Book, Publiziert: 2008-09-03, Studio: VDM Verlag.
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9783639080858 - Monica Ugbaja: Consumer Perception of eCommerce Risks, U.S.A. versusNigeria: Perceptual Organization Using the Psychometric Paradigm Approach
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Monica Ugbaja

Consumer Perception of eCommerce Risks, U.S.A. versusNigeria: Perceptual Organization Using the Psychometric Paradigm Approach (2008)

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika DE PB

ISBN: 9783639080858 bzw. 3639080858, in Deutsch, VDM Verlag, Taschenbuch.

119,73 ($ 135,09)¹ + Versand: 13,29 ($ 15,00)¹ = 133,02 ($ 150,09)¹
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Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: AUT.
Von Händler/Antiquariat, Ergodebooks.
VDM Verlag, 2008-09-03. Paperback. Used:Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available.
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9783639080858 - Monica Ugbaja: Consumer Perception of eCommerce Risks, U.S.A. versusNigeria, Perceptual Organization Using the Psychometric Paradigm Approach
Monica Ugbaja

Consumer Perception of eCommerce Risks, U.S.A. versusNigeria, Perceptual Organization Using the Psychometric Paradigm Approach (2009)

Lieferung erfolgt aus/von: Niederlande DE PB US

ISBN: 9783639080858 bzw. 3639080858, in Deutsch, Vdm Verlag, Taschenbuch, gebraucht.

146,50
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9783639080858 - Monica Ugbaja: Consumer Perception of eCommerce Risks U.S.A. versusNigeria
Monica Ugbaja

Consumer Perception of eCommerce Risks U.S.A. versusNigeria

Lieferung erfolgt aus/von: Deutschland DE HC NW

ISBN: 9783639080858 bzw. 3639080858, in Deutsch, VDM Verlag Dr. Müller, gebundenes Buch, neu.

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9783639080858 - Ugbaja, Monica: Consumer Perception of Ecommerce Risks, U.S.a. Versusnigeria
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Ugbaja, Monica

Consumer Perception of Ecommerce Risks, U.S.a. Versusnigeria

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika DE PB NW

ISBN: 9783639080858 bzw. 3639080858, in Deutsch, VDM Verlag, Taschenbuch, neu.

82,29 ($ 92,85)¹
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Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Verandgebiet: DOM.
Von Händler/Antiquariat, PB Shop USA, NJ, Secaucus, [RE:4].
Softcover.
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