Emotional Influences on Sport Event Marketing: How spectators¿ emotions can be allocated, measured and applied in marketing communication of sport events
6 Angebote vergleichen

Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
This item is printed on demand - Print on Demand Titel. Neuware - Management and marketing of sport events demand an interdisciplinary approach, where one major component is often underestimated if not forgotten. The emotional influences on sport event spectators play a significant role when it comes to the decision whether or not to take part at a sport event. The aim of this scientific work is to analyse the importance and awareness of the emotional impact on spectators behaviour towards a sport in general and sport events in particular with regards to sport event marketing. The biggest challenge therein lies in the area of measuring the different categories of emotional impact and to subsequently identify strategies how to incorporate these emotions in marketing communication. Research in this area has shown a strong upward trend in recent years, however a sophisticated implementation of emotional influences on sport event marketing cannot yet be considered as realised and put into practice. The point of accomplishing and developing a strategic and fundamental basis for applied emotion marketing has not been reached yet. 68 pp. Englisch.

Lieferung aus: Deutschland, Versandkostenfrei.
buecher.de GmbH & Co. KG, [1].
Management and marketing of sport events demand an interdisciplinary approach, where one major component is often underestimated if not forgotten. The emotional influences on sport event spectators play a significant role when it comes to the decision whether or not to take part at a sport event. The aim of this scientific work is to analyse the importance and awareness of the emotional impact on spectators' behaviour towards a sport in general and sport events in particular with regards to sport event marketing. The biggest challenge therein lies in the area of measuring the different categories of emotional impact and to subsequently identify strategies how to incorporate these emotions in marketing communication. Research in this area has shown a strong upward trend in recent years, however a sophisticated implementation of emotional influences on sport event marketing cannot yet be considered as realised and put into practice. The point of accomplishing and developing a strategic and fundamental basis for applied emotion marketing has not been reached yet.2009. 68 S. 220 mmVersandfertig in 3-5 Tagen, Softcover.

Von Händler/Antiquariat, Books2Anywhere [190245], Fairford, GLO, United Kingdom.
New Book. This item is printed on demand. Shipped from UK. This item is printed on demand.

Von Händler/Antiquariat, Citi Retail [9235530], Lowfield Heath, CRAWL, United Kingdom.
Paperback. Management and marketing of sport events demand an interdisciplinary approach, where one major component is often underestimated if not forgotten. The emotional influ.Shipping may be from our UK, US or Australian warehouse depending on stock availability. This item is printed on demand. 68 pages. 0.113.

Von Händler/Antiquariat, English-Book-Service - A Fine Choice [1048135], Waldshut-Tiengen, Germany.
This item is printed on demand for shipment within 3 working days.

Lieferung aus: Deutschland, Next Day, Versandkostenfrei.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen