NEW Online Marketing In China And Germany by. BOOK (Paperback / softback)
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9783639221718 - Maria Prüß: Online Marketing in China and Germany
Maria Prüß

Online Marketing in China and Germany (2009)

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika EN PB NW

ISBN: 9783639221718 bzw. 3639221710, in Englisch, 96 Seiten, VDM Verlag, Taschenbuch, neu.

52,24 ($ 59,60)¹ + Versand: 12,25 ($ 13,98)¹ = 64,49 ($ 73,58)¹
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Utilisé à partir de: $64.57 (3 Offre)
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Von Händler/Antiquariat, Amazon.com.
Recent years have witnessed the tremendous growth of the Chinese economy, rising living standards, and an increasing number of internet users in the 'Middle Kingdom'. This combination makes China one of the most promising online markets for international companies. As China is Germany's most important Asian trading partner, many German companies are now attempting to market their products and services online to Chinese consumers. However, one obstacle to online marketing in this unique environment is the issue of culture. The focus of this study is to investigate possible cultural differences between Chinese and German consumers and to analyse their effect on perceptions of online marketing. The aim is to help German companies build a successful online presence in the Chinese market by determining the degree of standardization and adaptation required. Paperback, Étiquette: VDM Verlag, VDM Verlag, Groupe de produits: Book, Publié: 2009-12-11, Studio: VDM Verlag.
2
9783639221718 - Prüß, Maria: Online Marketing in China and Germany - A Cross-Cultural Analysis
Prüß, Maria

Online Marketing in China and Germany - A Cross-Cultural Analysis (2009)

Lieferung erfolgt aus/von: Deutschland DE PB NW

ISBN: 9783639221718 bzw. 3639221710, in Deutsch, 96 Seiten, VDM Verlag Dr. Müller, Taschenbuch, neu.

Lieferung aus: Deutschland, Livraison gratuite.
Von Händler/Antiquariat, Syndikat Buchdienst, [4235284].
Recent years have witnessed the tremendous growth of the Chinese economy, rising living standards, and an increasing number of internet users in the Middle Kingdom . This combination makes China one of the most promising online markets for international companies. As China is Germany s most important Asian trading partner, many German companies are now attempting to market their products and services online to Chinese consumers. However, one obstacle to online marketing in this unique environment is the issue of culture. The focus of this study is to investigate possible cultural differences between Chinese and German consumers and to analyse their effect on perceptions of online marketing. The aim is to help German companies build a successful online presence in the Chinese market by determining the degree of standardization and adaptation required. 2009, Taschenbuch / Paperback, Neuware, H: 220mm, B: 150mm, T: 5mm, 144g, 96, Internationaler Versand, Selbstabholung und Barzahlung, PayPal, offene Rechnung, Banküberweisung.
3
9783639221718 - Pr, Maria: Online Marketing in China and Germany
Pr, Maria

Online Marketing in China and Germany

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika DE

ISBN: 9783639221718 bzw. 3639221710, in Deutsch, VDM Verlag.

41,62 ($ 47,49)¹
versandkostenfrei, unverbindlich
Lieferung aus: Vereinigte Staaten von Amerika, En Stock.
Online Marketing in China and Germany Pr, Maria, Recent years have witnessed the tremendous growth of the Chinese economy, rising living standards, and an increasing number of internet users in the 'Middle Kingdom'. This combination makes China one of the most promising online markets for international companies. As China is Germany's most important Asian trading partner, many German companies are now attempting to market their products and services online to Chinese consumers. However, one obstacle to online marketing in this unique environment is the issue of culture. The focus of this study is to investigate possible cultural differences between Chinese and German consumers and to analyse their effect on perceptions of online marketing. The aim is to help German companies build a successful online presence in the Chinese market by determining the degree of standardization and adaptation required.
4
9783639221718 - Maria Prüß: Online Marketing in China and Germany
Maria Prüß

Online Marketing in China and Germany (2009)

Lieferung erfolgt aus/von: Deutschland DE NW

ISBN: 9783639221718 bzw. 3639221710, in Deutsch, VDM Verlag Dr. Müller, neu.

49,00
unverbindlich
Lieferung aus: Deutschland, frais de port, sofort lieferbar.
A Cross-Cultural Analysis, Buch, unbekannt.
5
3639221710 - Pr: Online Marketing in China and Germany A Cross-Cultural Analysis
Pr

Online Marketing in China and Germany A Cross-Cultural Analysis (2013)

Lieferung erfolgt aus/von: Deutschland DE NW

ISBN: 3639221710 bzw. 9783639221718, in Deutsch, VDM Verlag Dr. M, neu.

Von Händler/Antiquariat, REDIVIVUS Buchhandlung Hanausch Reinhard, 93053 Regensburg.
Kartoniert / Broschiert, neu.
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