NEW Online Marketing In China And Germany by. BOOK (Paperback / softback)
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1
Online Marketing in China and Germany (2009)
EN PB NW
ISBN: 9783639221718 bzw. 3639221710, in Englisch, 96 Seiten, VDM Verlag, Taschenbuch, neu.
Neuf à partir de: $43.62 (15 Offre)
Utilisé à partir de: $64.57 (3 Offre)
Voir la plus 18 Offres à Amazon.com
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 24 hours.
Von Händler/Antiquariat, Amazon.com.
Recent years have witnessed the tremendous growth of the Chinese economy, rising living standards, and an increasing number of internet users in the 'Middle Kingdom'. This combination makes China one of the most promising online markets for international companies. As China is Germany's most important Asian trading partner, many German companies are now attempting to market their products and services online to Chinese consumers. However, one obstacle to online marketing in this unique environment is the issue of culture. The focus of this study is to investigate possible cultural differences between Chinese and German consumers and to analyse their effect on perceptions of online marketing. The aim is to help German companies build a successful online presence in the Chinese market by determining the degree of standardization and adaptation required. Paperback, Étiquette: VDM Verlag, VDM Verlag, Groupe de produits: Book, Publié: 2009-12-11, Studio: VDM Verlag.
Von Händler/Antiquariat, Amazon.com.
Recent years have witnessed the tremendous growth of the Chinese economy, rising living standards, and an increasing number of internet users in the 'Middle Kingdom'. This combination makes China one of the most promising online markets for international companies. As China is Germany's most important Asian trading partner, many German companies are now attempting to market their products and services online to Chinese consumers. However, one obstacle to online marketing in this unique environment is the issue of culture. The focus of this study is to investigate possible cultural differences between Chinese and German consumers and to analyse their effect on perceptions of online marketing. The aim is to help German companies build a successful online presence in the Chinese market by determining the degree of standardization and adaptation required. Paperback, Étiquette: VDM Verlag, VDM Verlag, Groupe de produits: Book, Publié: 2009-12-11, Studio: VDM Verlag.
2
Online Marketing in China and Germany - A Cross-Cultural Analysis (2009)
DE PB NW
ISBN: 9783639221718 bzw. 3639221710, in Deutsch, 96 Seiten, VDM Verlag Dr. Müller, Taschenbuch, neu.
Lieferung aus: Deutschland, Livraison gratuite.
Von Händler/Antiquariat, Syndikat Buchdienst, [4235284].
Recent years have witnessed the tremendous growth of the Chinese economy, rising living standards, and an increasing number of internet users in the Middle Kingdom . This combination makes China one of the most promising online markets for international companies. As China is Germany s most important Asian trading partner, many German companies are now attempting to market their products and services online to Chinese consumers. However, one obstacle to online marketing in this unique environment is the issue of culture. The focus of this study is to investigate possible cultural differences between Chinese and German consumers and to analyse their effect on perceptions of online marketing. The aim is to help German companies build a successful online presence in the Chinese market by determining the degree of standardization and adaptation required. 2009, Taschenbuch / Paperback, Neuware, H: 220mm, B: 150mm, T: 5mm, 144g, 96, Internationaler Versand, Selbstabholung und Barzahlung, PayPal, offene Rechnung, Banküberweisung.
Von Händler/Antiquariat, Syndikat Buchdienst, [4235284].
Recent years have witnessed the tremendous growth of the Chinese economy, rising living standards, and an increasing number of internet users in the Middle Kingdom . This combination makes China one of the most promising online markets for international companies. As China is Germany s most important Asian trading partner, many German companies are now attempting to market their products and services online to Chinese consumers. However, one obstacle to online marketing in this unique environment is the issue of culture. The focus of this study is to investigate possible cultural differences between Chinese and German consumers and to analyse their effect on perceptions of online marketing. The aim is to help German companies build a successful online presence in the Chinese market by determining the degree of standardization and adaptation required. 2009, Taschenbuch / Paperback, Neuware, H: 220mm, B: 150mm, T: 5mm, 144g, 96, Internationaler Versand, Selbstabholung und Barzahlung, PayPal, offene Rechnung, Banküberweisung.
3
Online Marketing in China and Germany
DE
ISBN: 9783639221718 bzw. 3639221710, in Deutsch, VDM Verlag.
Lieferung aus: Vereinigte Staaten von Amerika, En Stock.
Online Marketing in China and Germany Pr, Maria, Recent years have witnessed the tremendous growth of the Chinese economy, rising living standards, and an increasing number of internet users in the 'Middle Kingdom'. This combination makes China one of the most promising online markets for international companies. As China is Germany's most important Asian trading partner, many German companies are now attempting to market their products and services online to Chinese consumers. However, one obstacle to online marketing in this unique environment is the issue of culture. The focus of this study is to investigate possible cultural differences between Chinese and German consumers and to analyse their effect on perceptions of online marketing. The aim is to help German companies build a successful online presence in the Chinese market by determining the degree of standardization and adaptation required.
Online Marketing in China and Germany Pr, Maria, Recent years have witnessed the tremendous growth of the Chinese economy, rising living standards, and an increasing number of internet users in the 'Middle Kingdom'. This combination makes China one of the most promising online markets for international companies. As China is Germany's most important Asian trading partner, many German companies are now attempting to market their products and services online to Chinese consumers. However, one obstacle to online marketing in this unique environment is the issue of culture. The focus of this study is to investigate possible cultural differences between Chinese and German consumers and to analyse their effect on perceptions of online marketing. The aim is to help German companies build a successful online presence in the Chinese market by determining the degree of standardization and adaptation required.
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