Nigerian Television Advert Exposure Children Product Preference
6 Angebote vergleichen

Von Händler/Antiquariat, BuySomeBooks [52360437], Las Vegas, NV, U.S.A.
Paperback. 116 pages. Dimensions: 8.7in. x 5.9in. x 0.3in.This experimental study, investigated television food adverts and childrens product preference. A sample of 210 participants between ages of 5 and 11 years were selected via the random and stratified sampling techniques. The instrument of data collection was Thurstones Preference Rating Scale (TPRS). The moderating role of age and gender were calculated to test the three null hypotheses raised at 0. 05 level of significance. Findings denote that there is a significant difference in the preference for an advertised product between children within age 5 -8 and children within age 9 11. Disparate from some western studies, the Chi- square value in this research been 0. 543 and greater than the critical value in the goodness of fit value table, implies that older children are more influenced by food advertisements. Implications of the study for food advertising to children are discussed. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN.

Von Händler/Antiquariat, The Book Depository EURO [60485773], London, United Kingdom.
Language: English Brand New Book ***** Print on Demand *****.This experimental study, investigated television food adverts and children s product preference. A sample of 210 participants between ages of 5 and 11 years were selected via the random and stratified sampling techniques. The instrument of data collection was Thurstones Preference Rating Scale (TPRS). The moderating role of age and gender were calculated to test the three null hypotheses raised at 0.05 level of significance. Findings denote that there is a significant difference in the preference for an advertised product between children within age 5 -8 and children within age 9 - 11. Disparate from some western studies, the Chi- square value in this research been 0.543 and greater than the critical value in the goodness of fit value table, implies that older children are more influenced by food advertisements. Implications of the study for food advertising to children are discussed.

Lieferung aus: Deutschland, Lieferbar in 2 - 3 Tage.
This experimental study, investigated television food adverts and children's product preference. A sample of 210 participants between ages of 5 and 11 years were selected via the random and stratified sampling techniques. The instrument of data collection was Thurstones Preference Rating Scale (TPRS). The moderating role of age and gender were calculated to test the three null hypotheses raised at 0.05 level of significance. Findings denote that there is a significant difference in the preference for an advertised product between children within age 5 -8 and children within age 9 - 11. Disparate from some western studies, the Chi- square value in this research been 0.543 and greater than the critical value in the goodness of fit value table, implies that older children are more influenced by food advertisements. Implications of the study for food advertising to children are discussed. Taschenbuch, 01.07.2011.

Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
This item is printed on demand - Print on Demand Titel. Neuware - This experimental study, investigated television food adverts and children's product preference. A sample of 210 participants between ages of 5 and 11 years were selected via the random and stratified sampling techniques. The instrument of data collection was Thurstones Preference Rating Scale (TPRS). The moderating role of age and gender were calculated to test the three null hypotheses raised at 0.05 level of significance. Findings denote that there is a significant difference in the preference for an advertised product between children within age 5 -8 and children within age 9 11. Disparate from some western studies, the Chi- square value in this research been 0.543 and greater than the critical value in the goodness of fit value table, implies that older children are more influenced by food advertisements. Implications of the study for food advertising to children are discussed. 116 pp. Englisch.

Von Händler/Antiquariat, English-Book-Service - A Fine Choice [1048135], Mannheim, Germany.
This item is printed on demand for shipment within 3 working days.

Von Händler/Antiquariat, ExtremelyReliable [8304062], RICHMOND, TX, U.S.A.
This item is printed on demand.