Women in Television Advertisements - A Comparative Study of Australia and Bangladesh
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9783639371932 - Shaolee Mahboob: Women in Television Advertisements: A Comparative Study of Australia and Bangladesh
Shaolee Mahboob

Women in Television Advertisements: A Comparative Study of Australia and Bangladesh (2011)

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika EN PB NW

ISBN: 9783639371932 bzw. 3639371933, in Englisch, 80 Seiten, VDM Verlag Dr. Müller, Taschenbuch, neu.

46,53 ($ 49,65)¹ + Versand: 13,10 ($ 13,98)¹ = 59,63 ($ 63,63)¹
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Von Händler/Antiquariat, Amazon.com.
This book considers women's representation in television commercials in Australia and Bangladesh. Based on an empirical study that analysed a total of 780 advertisements from various television channels of these two countries, it shows that there is no significant difference between developed and underdeveloped countries regarding how media presents women. Bringing an interdisciplinary but empirical approach to a broad range of recently screened advertisements, the book examines how femininity is stereotypically represented in T.V. commercials. Explaining advertisements in the light of recent feminist theories, it suggests that women are produced and reproduced as sexual objects and/or objects to be looked at, and representations of women's bodies circulate around the binary of purity and pollution in heavily gendered and racialised ways. One of the interesting finding is the extension of the ‘male-gaze' concept where women come under the gaze from (hetero) sexual perspectives. This book will be useful for readers interested in gender studies, media and anthropology. Paperback, Label: VDM Verlag Dr. Müller, VDM Verlag Dr. Müller, Product group: Book, Published: 2011-08-31, Studio: VDM Verlag Dr. Müller.
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9783639371932 - Women in Television Advertisements - A Comparative Study of Australia and Bangladesh

Women in Television Advertisements - A Comparative Study of Australia and Bangladesh (2011)

Lieferung erfolgt aus/von: Deutschland DE PB NW

ISBN: 9783639371932 bzw. 3639371933, in Deutsch, VDM Verlag Dr. Müller, Taschenbuch, neu.

Lieferung aus: Deutschland, Free shipping.
Von Händler/Antiquariat, Syndikat Buchdienst, [4235284].
This book considers women's representation in television commercials in Australia and Bangladesh. Based on an empirical study that analysed a total of 780 advertisements from various television channels of these two countries, it shows that there is no significant difference between developed and underdeveloped countries regarding how media presents women. Bringing an interdisciplinary but empirical approach to a broad range of recently screened advertisements, the book examines how femininity is stereotypically represented in T.V. commercials. Explaining advertisements in the light of recent feminist theories, it suggests that women are produced and reproduced as sexual objects and/or objects to be looked at, and representations of women's bodies circulate around the binary of purity and pollution in heavily gendered and racialised ways. One of the interesting finding is the extension of the male-gaze' concept where women come under the gaze from (hetero) sexual perspectives. This book will be useful for readers interested in gender studies, media and anthropology. Taschenbuch / Paperback, Neuware, H: 220mm, B: 150mm, T: 4mm, 123g.
3
9783639371932 - Shaolee Mahboob: Women in Television Advertisements
Shaolee Mahboob

Women in Television Advertisements

Lieferung erfolgt aus/von: Vereinigtes Königreich Großbritannien und Nordirland EN PB NW

ISBN: 9783639371932 bzw. 3639371933, in Englisch, VDM Verlag, Taschenbuch, neu.

46,53 ($ 49,65)¹
versandkostenfrei, unverbindlich
This book considers women's representation in television commercials in Australia and Bangladesh. Based on an empirical study that analysed a total of 780 advertisements from various television channels of these two countries, it shows that there is no significant difference between developed and underdeveloped countries regarding how media presents women. Bringing an interdisciplinary but empirical approach to a broad range of recently screened advertisements, the book examines how femininity is stereotypically represented in T.V. commercials. Explaining advertisements in the light of recent feminist theories, it suggests that women are produced and reproduced as sexual objects and/or objects to be looked at, and representations of women's bodies circulate around the binary of purity and pollution in heavily gendered and racialised ways. One of the interesting finding is the extension of the 'male-gaze' concept where women come under the gaze from (hetero) sexual perspectives. This book will be useful for readers interested in gender studies, media and anthropology.
4
9783639371932 - Mahboob, Shaolee: Women in Television Advertisements: A Comparative Study of Australia and Bangladesh
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Mahboob, Shaolee

Women in Television Advertisements: A Comparative Study of Australia and Bangladesh (2011)

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika DE PB

ISBN: 9783639371932 bzw. 3639371933, in Deutsch, VDM Verlag Dr. Müller, Taschenbuch.

79,16 ($ 84,47)¹ + Versand: 16,87 ($ 18,00)¹ = 96,03 ($ 102,47)¹
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Lieferung aus: Vereinigte Staaten von Amerika, Shipping costs to: MWI.
Von Händler/Antiquariat, Ergodebooks.
VDM Verlag Dr. Müller, 2011-08-31. Paperback. Used:Good. Ships Fast. Expedite Shipping Available.
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9783639371932 - Mahboob, Shaolee: Women in Television Advertisements: A Comparative Study of Australia and Bangladesh
Symbolbild
Mahboob, Shaolee

Women in Television Advertisements: A Comparative Study of Australia and Bangladesh

Lieferung erfolgt aus/von: Kanada DE PB NW

ISBN: 9783639371932 bzw. 3639371933, in Deutsch, VDM Verlag Dr. Müller, Taschenbuch, neu.

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Von Händler/Antiquariat, Russell Books Ltd.
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