Popular Music in TV Advertising: How popular music influences brand personality perceptions
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1
Popular Music in TV Advertising
DE PB NW
ISBN: 9783639455243 bzw. 363945524X, in Deutsch, Av Akademikerverlag, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
buecher.de GmbH & Co. KG, [1].
This thesis examines the importance of music and popular music in television advertising with the aim of updating our overall understanding. The research takes a three-stage approach in order to firstly find out the current use of popular music in TV advertising, secondly the attitudes of advertising experts towards popular music in TV advertising and finally the ability of popular music to influence consumer perceptions of brand personality in television commercials. A content analysis of TV commercials in Austria forms part one of the study. A survey was sent to advertising agencies in Austria and Germany in part two to identify the opinions of experts towards the use of music in television commercials. Part three uses Aaker's Brand Personality Scale to identify the ability of popular music to influence consumer perceptions towards brand personality. The results show that while music is widely used in advertising today, only a minority of adverts use popular music. Agency respondents reveal that while music is very important for them, popular music is considered a nice to have , but not a need to have . The final part identifies an ability for popular music to influence perceptions of brand personality, as consumers perceived the brand personality of the same commercial differently upon accompaniment of three different musical pieces.2012. 140 S. 220 mmVersandfertig in 6-10 Tagen, Softcover.
buecher.de GmbH & Co. KG, [1].
This thesis examines the importance of music and popular music in television advertising with the aim of updating our overall understanding. The research takes a three-stage approach in order to firstly find out the current use of popular music in TV advertising, secondly the attitudes of advertising experts towards popular music in TV advertising and finally the ability of popular music to influence consumer perceptions of brand personality in television commercials. A content analysis of TV commercials in Austria forms part one of the study. A survey was sent to advertising agencies in Austria and Germany in part two to identify the opinions of experts towards the use of music in television commercials. Part three uses Aaker's Brand Personality Scale to identify the ability of popular music to influence consumer perceptions towards brand personality. The results show that while music is widely used in advertising today, only a minority of adverts use popular music. Agency respondents reveal that while music is very important for them, popular music is considered a nice to have , but not a need to have . The final part identifies an ability for popular music to influence perceptions of brand personality, as consumers perceived the brand personality of the same commercial differently upon accompaniment of three different musical pieces.2012. 140 S. 220 mmVersandfertig in 6-10 Tagen, Softcover.
2
Popular Music in TV Advertising - How popular music influences brand personality perceptions
DE PB NW
ISBN: 9783639455243 bzw. 363945524X, in Deutsch, AV Akademikerverlag, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
Popular Music in TV Advertising: This thesis examines the importance of music and popular music in television advertising with the aim of updating our overall understanding. The research takes a three-stage approach in order to firstly find out the current use of popular music in TV advertising, secondly the attitudes of advertising experts towards popular music in TV advertising and finally the ability of popular music to influence consumer perceptions of brand personality in television commercials. A content analysis of TV commercials in Austria forms part one of the study. A survey was sent to advertising agencies in Austria and Germany in part two to identify the opinions of experts towards the use of music in television commercials. Part three uses Aaker`s Brand Personality Scale to identify the ability of popular music to influence consumer perceptions towards brand personality. The results show that while music is widely used in advertising today, only a minority of adverts use popular music. Agency respondents reveal that while music is very important for them, popular music is considered a nice to have , but not a need to have . The final part identifies an ability for popular music to influence perceptions of brand personality, as consumers perceived the brand personality of the same commercial differently upon accompaniment of three different musical pieces. Englisch, Taschenbuch.
Popular Music in TV Advertising: This thesis examines the importance of music and popular music in television advertising with the aim of updating our overall understanding. The research takes a three-stage approach in order to firstly find out the current use of popular music in TV advertising, secondly the attitudes of advertising experts towards popular music in TV advertising and finally the ability of popular music to influence consumer perceptions of brand personality in television commercials. A content analysis of TV commercials in Austria forms part one of the study. A survey was sent to advertising agencies in Austria and Germany in part two to identify the opinions of experts towards the use of music in television commercials. Part three uses Aaker`s Brand Personality Scale to identify the ability of popular music to influence consumer perceptions towards brand personality. The results show that while music is widely used in advertising today, only a minority of adverts use popular music. Agency respondents reveal that while music is very important for them, popular music is considered a nice to have , but not a need to have . The final part identifies an ability for popular music to influence perceptions of brand personality, as consumers perceived the brand personality of the same commercial differently upon accompaniment of three different musical pieces. Englisch, Taschenbuch.
3
Popular Music in TV Advertising
DE NW
ISBN: 9783639455243 bzw. 363945524X, in Deutsch, VDM Verlag Dr. Müller, Saarbrücken, Deutschland, neu.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Lieferzeit: 11 Tage, zzgl. Versandkosten.
This thesis examines the importance of music and popular music in television advertising with the aim of updating our overall understanding. The research takes a three-stage approach in order to firstly find out the current use of popular music in TV advertising, secondly the attitudes of advertising experts towards popular music in TV advertising and finally the ability of popular music to influence consumer perceptions of brand personality in television commercials. A content analysis of TV commercials in Austria forms part one of the study. A survey was sent to advertising agencies in Austria and Germany in part two to identify the opinions of experts towards the use of music in television commercials. Part three uses Aaker's Brand Personality Scale to identify the ability of popular music to influence consumer perceptions towards brand personality. The results show that while music is widely used in advertising today, only a minority of adverts use popular music. Agency respondents reveal that while music is very important for them, popular music is considered a nice to have , but not a need to have . The final part identifies an ability for popular music to influence perceptions of brand personality, as consumers perceived the brand personality of the same commercial differently upon accompaniment of three different musical pieces.
This thesis examines the importance of music and popular music in television advertising with the aim of updating our overall understanding. The research takes a three-stage approach in order to firstly find out the current use of popular music in TV advertising, secondly the attitudes of advertising experts towards popular music in TV advertising and finally the ability of popular music to influence consumer perceptions of brand personality in television commercials. A content analysis of TV commercials in Austria forms part one of the study. A survey was sent to advertising agencies in Austria and Germany in part two to identify the opinions of experts towards the use of music in television commercials. Part three uses Aaker's Brand Personality Scale to identify the ability of popular music to influence consumer perceptions towards brand personality. The results show that while music is widely used in advertising today, only a minority of adverts use popular music. Agency respondents reveal that while music is very important for them, popular music is considered a nice to have , but not a need to have . The final part identifies an ability for popular music to influence perceptions of brand personality, as consumers perceived the brand personality of the same commercial differently upon accompaniment of three different musical pieces.
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Popular Music in TV Advertising: How popular music influences brand personality perceptions (2012)
DE PB NW RP
ISBN: 9783639455243 bzw. 363945524X, in Deutsch, AV Akademikerverlag, Taschenbuch, neu, Nachdruck.
Von Händler/Antiquariat, English-Book-Service - A Fine Choice [1048135], Mannheim, Germany.
This item is printed on demand for shipment within 3 working days.
This item is printed on demand for shipment within 3 working days.
5
Popular Music in TV Advertising: How popular music influences brand personality perceptions (2012)
EN PB NW
ISBN: 9783639455243 bzw. 363945524X, in Englisch, 140 Seiten, AV Akademikerverlag, Taschenbuch, neu.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Usually dispatched within 24 hours.
Von Händler/Antiquariat, Amazon.co.uk.
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6
Popular Music in TV Advertising: How popular music influences brand personality perceptions (2012)
EN NW
ISBN: 9783639455243 bzw. 363945524X, in Englisch, 140 Seiten, AV Akademikerverlag, neu.
Lieferung aus: Spanien, Normalmente se despacha en 24 horas.
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7
Popular Music in TV Advertising: How popular music influences brand personality perceptions (2012)
EN NW
ISBN: 9783639455243 bzw. 363945524X, in Englisch, 140 Seiten, AV Akademikerverlag, neu.
Lieferung aus: Frankreich, Habituellement expédié sous 24 h.
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