CSR: What do Millennials want to know and how it affects them?
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Csr: What Do Millennials Want to Know and How It Affects Them? (Paperback) (2016)
~EN PB NW RPISBN: 9783639643749 bzw. 3639643747, vermutlich in Englisch, AV Akademikerverlag, United States, Taschenbuch, neu, Nachdruck.
Von Händler/Antiquariat, The Book Depository EURO [60485773], London, United Kingdom.
Language: English . Brand New Book ***** Print on Demand *****.In academic literature there is evidence that Corporate Social Responsibility (CSR) affects consumer s loyalty to the firm, its attitude towards the firm and may result in purchasing intentions. However, the numerous researchers suggest that the low consumer awareness of CSR initiatives significantly narrow the target audience, while consumer s scepticism reduces the positive effect of its implementation. The current research provides empirical evidence for the CSR communication framework by Du et al. (2010) and follows their suggestion to investigate how a company can best communicate its CSR initiatives to young adults - Millennial Generation (18-30 years old). Basing its conclusions on the CSR communication framework and on the analysis of the results of three focus groups, this study suggests practical recommendations to adjust CSR communications in order to attract the attention of the target group and overcome the scepticism barrier. Practitioners can use the results of this work to consider communication practices that positively influence consumer perceptions of CSR activities.
Language: English . Brand New Book ***** Print on Demand *****.In academic literature there is evidence that Corporate Social Responsibility (CSR) affects consumer s loyalty to the firm, its attitude towards the firm and may result in purchasing intentions. However, the numerous researchers suggest that the low consumer awareness of CSR initiatives significantly narrow the target audience, while consumer s scepticism reduces the positive effect of its implementation. The current research provides empirical evidence for the CSR communication framework by Du et al. (2010) and follows their suggestion to investigate how a company can best communicate its CSR initiatives to young adults - Millennial Generation (18-30 years old). Basing its conclusions on the CSR communication framework and on the analysis of the results of three focus groups, this study suggests practical recommendations to adjust CSR communications in order to attract the attention of the target group and overcome the scepticism barrier. Practitioners can use the results of this work to consider communication practices that positively influence consumer perceptions of CSR activities.
2
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CSR: What do Millennials want to know and how it affects them? (2014)
~EN NW RPISBN: 9783639643749 bzw. 3639643747, vermutlich in Englisch, AV Akademikerverlag, neu, Nachdruck.
Von Händler/Antiquariat, Paperbackshop-US [8408184], Wood Dale, IL, U.S.A.
New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
3
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CSR: What do Millennials want to know and how it affects them? (2016)
~EN PB NWISBN: 9783639643749 bzw. 3639643747, vermutlich in Englisch, AV Akademikerverlag Jul 2016, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, BuchWeltWeit Inh. Ludwig Meier e.K. [57449362], Bergisch Gladbach, Germany.
Neuware - In academic literature there is evidence that Corporate Social Responsibility (CSR) affects consumer's loyalty to the firm, its attitude towards the firm and may result in purchasing intentions. However, the numerous researchers suggest that the low consumer awareness of CSR initiatives significantly narrow the target audience, while consumer's scepticism reduces the positive effect of its implementation. The current research provides empirical evidence for the CSR communication framework by Du et al. (2010) and follows their suggestion to investigate how a company can best communicate its CSR initiatives to young adults - Millennial Generation (18-30 years old). Basing its conclusions on the CSR communication framework and on the analysis of the results of three focus groups, this study suggests practical recommendations to adjust CSR communications in order to attract the attention of the target group and overcome the scepticism barrier. Practitioners can use the results of this work to consider communication practices that positively influence consumer perceptions of CSR activities. 204 pp. Englisch.
Von Händler/Antiquariat, BuchWeltWeit Inh. Ludwig Meier e.K. [57449362], Bergisch Gladbach, Germany.
Neuware - In academic literature there is evidence that Corporate Social Responsibility (CSR) affects consumer's loyalty to the firm, its attitude towards the firm and may result in purchasing intentions. However, the numerous researchers suggest that the low consumer awareness of CSR initiatives significantly narrow the target audience, while consumer's scepticism reduces the positive effect of its implementation. The current research provides empirical evidence for the CSR communication framework by Du et al. (2010) and follows their suggestion to investigate how a company can best communicate its CSR initiatives to young adults - Millennial Generation (18-30 years old). Basing its conclusions on the CSR communication framework and on the analysis of the results of three focus groups, this study suggests practical recommendations to adjust CSR communications in order to attract the attention of the target group and overcome the scepticism barrier. Practitioners can use the results of this work to consider communication practices that positively influence consumer perceptions of CSR activities. 204 pp. Englisch.
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Csr (2010)
EN PB NWISBN: 9783639643749 bzw. 3639643747, in Englisch, AV Akademikerverlag, Taschenbuch, neu.
What Do Millennials Want to Know and How It Affects Them? In academic literature there is evidence that Corporate Social Responsibility (CSR) affects consumer's loyalty to the firm, its attitude towards the firm and may result in purchasing intentions. However, the numerous researchers suggest that the low consumer awareness of CSR initiatives significantly narrow the target audience, while consumer's scepticism reduces the positive effect of its implementation. The current research provides empirical evidence for the CSR communication framework by Du et al. (2010) and follows their suggestion to investigate how a company can best communicate its CSR initiatives to young adults - Millennial Generation (18-30 years old). Basing its conclusions on the CSR communication framework and on the analysis of the results of three focus groups, this study suggests practical recommendations to adjust CSR communications in order to attract the attention of the target group and overcome the scepticism barrier. Practitioners can use the results of this work to consider communication practices that positively influence consumer perceptions of CSR activities.
5
CSR: What do Millennials want to know and how it affects them? (2016)
~EN PB NWISBN: 9783639643749 bzw. 3639643747, vermutlich in Englisch, VDM Verlag Dr. Müller, Saarbrücken, Deutschland, Taschenbuch, neu.
Lieferung aus: Deutschland, Next Day, Versandkostenfrei.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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CSR: What do Millennials want to know and how it affects them?: Consumer Perceptions of CSR (2014)
EN PB USISBN: 9783639643749 bzw. 3639643747, in Englisch, 204 Seiten, VDM Verlag, Taschenbuch, gebraucht.
Neu ab: 60,17 € (8 Angebote)
Gebraucht ab: 100,00 € (2 Angebote)
Zu den weiteren 10 Angeboten bei Amazon.de
Lieferung aus: Deutschland, Versandkostenfrei. Tatsächliche Versandkosten können abweichen.
VDM Verlag, Taschenbuch, Publiziert: 2014-12-18T00:00:01Z, Produktgruppe: Book.
VDM Verlag, Taschenbuch, Publiziert: 2014-12-18T00:00:01Z, Produktgruppe: Book.
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CSR: What do Millennials want to know and how it affects them? (2014)
~EN NWISBN: 9783639643749 bzw. 3639643747, vermutlich in Englisch, 204 Seiten, AV Akademikerverlag, neu.
Neu ab: 69,89 € (5 Angebote)
Zu den weiteren 5 Angeboten bei Amazon.es
Lieferung aus: Spanien, En stock. Lieferung von Amazon, Versandkosten für geschätztes Warengewicht: 400g.
Von Händler/Antiquariat, Amazon.es.
AV Akademikerverlag, Tapa blanda, Publiziert: 2014-12-18T00:00:01Z, Produktgruppe: Libro.
Von Händler/Antiquariat, Amazon.es.
AV Akademikerverlag, Tapa blanda, Publiziert: 2014-12-18T00:00:01Z, Produktgruppe: Libro.
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Csr: What Do Millennials Want to Know and How It Affects Them? (2012)
~EN PB NWISBN: 9783639643749 bzw. 3639643747, vermutlich in Englisch, AV Akademikerverlag, Taschenbuch, neu.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, zzgl. Versandkosten, Versandgebiet: EUR.
Von Händler/Antiquariat, Paperbackshop International, GLOS, Fairford, [RE:4].
Softcover.
Von Händler/Antiquariat, Paperbackshop International, GLOS, Fairford, [RE:4].
Softcover.
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