The Effect of Adding Features on Product Attractiveness - The Role of Product Perceived Congruity
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The Effect of Adding Features on Product Attractiveness - The Role of Product Perceived Congruity
~EN PB NWISBN: 9783639806595 bzw. 363980659X, vermutlich in Englisch, Edizioni Accademiche Italiane, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
The Effect of Adding Features on Product Attractiveness: Technological progress has been enabling companies to add disparate features to their products. This research investigates the effect of adding more features on consumers` evaluation of the product, by examining in particular the role of the congruity of the features added with the base product as a variable the moderates the effect of increasing the number of features. Grounding on schema-congruity theory, I propose that the cognitive elaboration associated with the product congruity of the features added explains consumers` evaluation as the number of new features increases. In particular, it is shown that consumers perceive a benefit from increasing the number of features only when these features are congruent with the product. Englisch, Taschenbuch.
The Effect of Adding Features on Product Attractiveness: Technological progress has been enabling companies to add disparate features to their products. This research investigates the effect of adding more features on consumers` evaluation of the product, by examining in particular the role of the congruity of the features added with the base product as a variable the moderates the effect of increasing the number of features. Grounding on schema-congruity theory, I propose that the cognitive elaboration associated with the product congruity of the features added explains consumers` evaluation as the number of new features increases. In particular, it is shown that consumers perceive a benefit from increasing the number of features only when these features are congruent with the product. Englisch, Taschenbuch.
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The Effect of Adding Features on Product Attractiveness
~EN NWISBN: 9783639806595 bzw. 363980659X, vermutlich in Englisch, VDM Verlag Dr. Müller, Saarbrücken, Deutschland, neu.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Lieferzeit: 11 Tage, zzgl. Versandkosten.
Technological progress has been enabling companies to add disparate features to their products. This research investigates the effect of adding more features on consumers' evaluation of the product, by examining in particular the role of the congruity of the features added with the base product as a variable the moderates the effect of increasing the number of features. Grounding on schema-congruity theory, I propose that the cognitive elaboration associated with the product congruity of the features added explains consumers' evaluation as the number of new features increases. In particular, it is shown that consumers perceive a benefit from increasing the number of features only when these features are congruent with the product.
Technological progress has been enabling companies to add disparate features to their products. This research investigates the effect of adding more features on consumers' evaluation of the product, by examining in particular the role of the congruity of the features added with the base product as a variable the moderates the effect of increasing the number of features. Grounding on schema-congruity theory, I propose that the cognitive elaboration associated with the product congruity of the features added explains consumers' evaluation as the number of new features increases. In particular, it is shown that consumers perceive a benefit from increasing the number of features only when these features are congruent with the product.
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