Counter ambush marketing: What is the most effective counter ambush marketing strategy and who can deliver it best? (Paperback)
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Preise | 2015 | 2016 | 2018 |
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Schnitt | € 36,26 | € 36,86 | € 37,30 |
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1
Counter ambush marketing : What is the most effective counter ambush marketing strategy and who can deliver it best? (2017)
DE PB NW RP
ISBN: 9783639854411 bzw. 3639854411, in Deutsch, AV Akademikerverlag Jan 2017, Taschenbuch, neu, Nachdruck.
Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
This item is printed on demand - Print on Demand Neuware - Sports sponsoring has become one of the most used marketing tools for corporations. Due to branch exclusivity clauses and limited high profile sponsor opportunities, a practice named ambush marketing emerged. Ambush marketing refers to the non-sponsor's attempt to create a connection with an event to benefit from its media attention and image. As a result, official sponsors and market researchers are trying to find an effective remedy to diminish the effects of ambush marketing. This study explores the effects of humorous and educational anti ambush campaigns as well as the influence of the communicator of these messages, to determine which approach is most effective in reducing the effects of ambush advertisement, while improving the brand image of the official sponsor. 68 pp. Englisch.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
This item is printed on demand - Print on Demand Neuware - Sports sponsoring has become one of the most used marketing tools for corporations. Due to branch exclusivity clauses and limited high profile sponsor opportunities, a practice named ambush marketing emerged. Ambush marketing refers to the non-sponsor's attempt to create a connection with an event to benefit from its media attention and image. As a result, official sponsors and market researchers are trying to find an effective remedy to diminish the effects of ambush marketing. This study explores the effects of humorous and educational anti ambush campaigns as well as the influence of the communicator of these messages, to determine which approach is most effective in reducing the effects of ambush advertisement, while improving the brand image of the official sponsor. 68 pp. Englisch.
2
Symbolbild
Counter ambush marketing
DE PB NW
ISBN: 9783639854411 bzw. 3639854411, in Deutsch, VDM Verlag Dr. Müller, Saarbrücken, Deutschland, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, European-Media-Service Mannheim [1048135], Mannheim, Germany.
Publisher/Verlag: AV Akademikerverlag | What is the most effective counter ambush marketing strategy and who can deliver it best? | Sports sponsoring has become one of the most used marketing tools for corporations. Due to branch exclusivity clauses and limited high profile sponsor opportunities, a practice named ambush marketing emerged. Ambush marketing refers to the non-sponsor's attempt to create a connection with an event to benefit from its media attention and image. As a result, official sponsors and market researchers are trying to find an effective remedy to diminish the effects of ambush marketing. This study explores the effects of humorous and educational anti ambush campaigns as well as the influence of the communicator of these messages, to determine which approach is most effective in reducing the effects of ambush advertisement, while improving the brand image of the official sponsor. | Format: Paperback | Language/Sprache: english | 107 gr | 220x150x3 mm | 68 pp.
Von Händler/Antiquariat, European-Media-Service Mannheim [1048135], Mannheim, Germany.
Publisher/Verlag: AV Akademikerverlag | What is the most effective counter ambush marketing strategy and who can deliver it best? | Sports sponsoring has become one of the most used marketing tools for corporations. Due to branch exclusivity clauses and limited high profile sponsor opportunities, a practice named ambush marketing emerged. Ambush marketing refers to the non-sponsor's attempt to create a connection with an event to benefit from its media attention and image. As a result, official sponsors and market researchers are trying to find an effective remedy to diminish the effects of ambush marketing. This study explores the effects of humorous and educational anti ambush campaigns as well as the influence of the communicator of these messages, to determine which approach is most effective in reducing the effects of ambush advertisement, while improving the brand image of the official sponsor. | Format: Paperback | Language/Sprache: english | 107 gr | 220x150x3 mm | 68 pp.
3
Counter ambush marketing: What is the most effective counter ambush marketing strategy and who can deliver it best? (2015)
EN PB NW
ISBN: 9783639854411 bzw. 3639854411, in Englisch, 68 Seiten, Av Akademikerverlag, Taschenbuch, neu.
Neu ab: € 31,63 (16 Angebote)
Zu den weiteren 16 Angeboten bei Amazon.de (Int.)
Lieferung aus: Deutschland, Der Artikel ist bald verfügbar. Sichern Sie sich jetzt Ihr Exemplar! Versandkostenfrei.
Von Händler/Antiquariat, Amazon.de.
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Von Händler/Antiquariat, Amazon.de.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
4
Counter ambush marketing: What is the most effective counter ambush marketing strategy and who can deliver it best? (2015)
EN PB NW
ISBN: 9783639854411 bzw. 3639854411, in Englisch, 68 Seiten, Av Akademikerverlag, Taschenbuch, neu.
Neu ab: € 31,63 (16 Angebote)
Zu den weiteren 16 Angeboten bei Amazon.de (Int.)
Lieferung aus: Deutschland, Versandfertig in 1 - 2 Werktagen, Versandkostenfrei. Tatsächliche Versandkosten können abweichen.
Von Händler/Antiquariat, expressbuch24.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Von Händler/Antiquariat, expressbuch24.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
5
9783639854411 Counter ambush marketing - Douglas Klein (2018)
DE NW
ISBN: 9783639854411 bzw. 3639854411, in Deutsch, VDM Verlag Dr. Müller, Saarbrücken, Deutschland, neu.
Lieferung aus: Italien, Lieferart: Flat, Lieferung: Weltweit, Artikelstandort: Italy.
Von Händler/Antiquariat, cinemamovie.store - CINEMA MOVIE STORE.
Festpreisangebot.
Von Händler/Antiquariat, cinemamovie.store - CINEMA MOVIE STORE.
Festpreisangebot.
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