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Brand Development of Coca-Cola Company (UK): Exploring new branding opportunities for Coca-Cola Company (UK)
13 Angebote vergleichen
Preise | 2012 | 2013 | 2014 | 2015 | 2016 |
---|---|---|---|---|---|
Schnitt | € 11,99 | € 16,84 | € 17,63 | € 20,53 | € 19,92 |
Nachfrage |
Brand Development of Coca-Cola Company (UK) (2013)
ISBN: 9783656122999 bzw. 3656122997, in Englisch, 60 Seiten, GRIN Verlag, Taschenbuch, gebraucht.
Ново от: $19.49 (6 Оферти)
Използван от: $22.38 (2 Оферти)
Покажи още 8 Оферти в Amazon.com
Von Händler/Antiquariat, super_star_seller.
Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 72% (First), University of Westminster, course: BA (Hons) Marketing Communications - Brand Management, language: English, abstract: 'Uva' is the name given to the Coca-Cola Company's latest venture within the carbonates market; targeting consumers from late forties upwards, the chilled sparkling juice drink is addressing a gap in the market as seen in Figure 1.0 (Fig. 1.0 is available in the download version). Using no additives or sweeteners, the product is to be perceived as a healthy, sparkling beverage. The Latin name for 'grape' (McKeown, 2010:386) was chosen as the brand name for this product as it has connotations of simplicity and elegance. Satisfying the need state of 'thirst' (Franzen and Moriarty, 2009:202), 'Uva' will differentiate itself from competitors by targeting older consumers. The main competitor within the premium adult's soft drink market is Shloer, with a 29% market share of premium soft drinks (Mintel, 2010). However, Shloer actively targets a consumers within the age range of 16 to 34 years, with emphasis on 'mums-to-be' as seen on the Shloer website (Shloer, 2011).[...], Paperback, Етикет: GRIN Verlag, GRIN Verlag, Продуктова група: Book, Публикувани: 2013-09-21, Студио: GRIN Verlag.
Brand Development of Coca-Cola Company (UK) (2013)
ISBN: 9783656122999 bzw. 3656122997, in Englisch, 60 Seiten, GRIN Verlag, Taschenbuch, neu.
Ново от: $19.49 (6 Оферти)
Използван от: $22.38 (2 Оферти)
Покажи още 8 Оферти в Amazon.com
Von Händler/Antiquariat, Book Depository US.
Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 72% (First), University of Westminster, course: BA (Hons) Marketing Communications - Brand Management, language: English, abstract: 'Uva' is the name given to the Coca-Cola Company's latest venture within the carbonates market; targeting consumers from late forties upwards, the chilled sparkling juice drink is addressing a gap in the market as seen in Figure 1.0 (Fig. 1.0 is available in the download version). Using no additives or sweeteners, the product is to be perceived as a healthy, sparkling beverage. The Latin name for 'grape' (McKeown, 2010:386) was chosen as the brand name for this product as it has connotations of simplicity and elegance. Satisfying the need state of 'thirst' (Franzen and Moriarty, 2009:202), 'Uva' will differentiate itself from competitors by targeting older consumers. The main competitor within the premium adult's soft drink market is Shloer, with a 29% market share of premium soft drinks (Mintel, 2010). However, Shloer actively targets a consumers within the age range of 16 to 34 years, with emphasis on 'mums-to-be' as seen on the Shloer website (Shloer, 2011).[...], Paperback, Етикет: GRIN Verlag, GRIN Verlag, Продуктова група: Book, Публикувани: 2013-09-21, Студио: GRIN Verlag.
Brand Development of Coca-Cola Company (UK)
ISBN: 9783656121893 bzw. 3656121893, in Deutsch, GRIN Verlag, neu, Erstausgabe, E-Book.
*Brand Development of Coca-Cola Company (UK)* - Exploring new branding opportunities for Coca-Cola Company (UK). 1. Auflage / pdf eBook für 16.99 € / Aus dem Bereich: eBooks, Wirtschaft.
Brand Development of Coca-Cola Company (UK)
ISBN: 9783656121893 bzw. 3656121893, in Deutsch, neu.
Brand Development of Coca-Cola Company (UK) ab 11.99 € als pdf eBook: Exploring new branding opportunities for Coca-Cola Company (UK). Aus dem Bereich: eBooks, Wirtschaft,.
Brand Development of Coca-Cola Company (UK) - Exploring new branding opportunities for Coca-Cola Company (UK) (2011)
ISBN: 9783656121893 bzw. 3656121893, vermutlich in Deutsch, GRIN Verlag, neu, E-Book, elektronischer Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Brand Development of Coca-Cola Company (UK) - Exploring new branding opportunities for Coca-Cola Company (UK) (2011)
ISBN: 9783656121893 bzw. 3656121893, in Deutsch, GRIN Verlag, neu, E-Book, elektronischer Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Brand Development of Coca-Cola Company (UK) als eBook von Daniela Lopez
ISBN: 9783656121893 bzw. 3656121893, in Deutsch, GRIN Publishing, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Brand Development of Coca-Cola Company (UK)
ISBN: 9783656121893 bzw. 3656121893, in Deutsch, GRIN Verlag, GRIN Verlag, neu, Erstausgabe, E-Book.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Brand Development of Coca-Cola Company (UK) - Exploring new branding opportunities for Coca-Cola Company (UK)
ISBN: 9783656121893 bzw. 3656121893, in Deutsch, GRIN Verlag, neu, E-Book, elektronischer Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Brand Development of Coca-Cola Company (UK) (2012)
ISBN: 9783656121893 bzw. 3656121893, in Deutsch, GRIN Verlag, neu, Erstausgabe, E-Book, elektronischer Download.
Exploring new branding opportunities for Coca-Cola Company (UK), eBooks, eBook Download (PDF), Auflage.