Downward price-based brand line extensions in the luxury goods market: An analysis of whether or how the current developments in the luxury industry affect customers
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Downward Price-Based Brand Line Extensions in the Luxury Goods Market
DE PB NW
ISBN: 9783659130106 bzw. 3659130109, in Deutsch, LAP LAMBERT Academic Publishing, Taschenbuch, neu.
Von Händler/Antiquariat, BuySomeBooks [52360437], Las Vegas, NV, U.S.A.
Paperback. 60 pages. Dimensions: 8.7in. x 5.9in. x 0.1in.Line extensions of existing brands are a strategy used more and more by companies to maximise the ability to reach differentiated consumer segments with minimized cost while leveraging the equity of the brand. This book tries, in the first place to examine the underlying motivations why consumers buy luxury goods, how the luxury concepts of brands are perceived by consumers and whether the consumers are able to match their own personality to that of the brand in order to portray their own image to the society- the so called self-concept congruence. These concepts are examined in order to evaluate whether a downward price-based line extensions in the luxury goods market has any negative effect on them. By conducting focus group and in-depth interviews in Germany it was tried to filter out how brand concepts of luxury brands are perceived before and after a line extension. This book reveals that crucial aspects for the evaluation of downward price-based line extensions are the exclusivity factor and whether the brand is bought for pure hedonic reasons or actually for functional reasons vesting in the superior quality of the product. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN.
Paperback. 60 pages. Dimensions: 8.7in. x 5.9in. x 0.1in.Line extensions of existing brands are a strategy used more and more by companies to maximise the ability to reach differentiated consumer segments with minimized cost while leveraging the equity of the brand. This book tries, in the first place to examine the underlying motivations why consumers buy luxury goods, how the luxury concepts of brands are perceived by consumers and whether the consumers are able to match their own personality to that of the brand in order to portray their own image to the society- the so called self-concept congruence. These concepts are examined in order to evaluate whether a downward price-based line extensions in the luxury goods market has any negative effect on them. By conducting focus group and in-depth interviews in Germany it was tried to filter out how brand concepts of luxury brands are perceived before and after a line extension. This book reveals that crucial aspects for the evaluation of downward price-based line extensions are the exclusivity factor and whether the brand is bought for pure hedonic reasons or actually for functional reasons vesting in the superior quality of the product. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN.
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Downward price-based brand line extensions in the luxury goods market (2012)
DE PB NW RP
ISBN: 9783659130106 bzw. 3659130109, in Deutsch, Lap Lambert Academic Publishing Mai 2012, Taschenbuch, neu, Nachdruck.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
This item is printed on demand - Print on Demand Titel. - Line extensions of existing brands are a strategy used more and more by companies to maximise the ability to reach differentiated consumer segments with minimized cost while leveraging the equity of the brand. This book tries, in the first place to examine the underlying motivations why consumers buy luxury goods, how the luxury concepts of brands are perceived by consumers and whether the consumers are able to match their own personality to that of the brand in order to portray their own image to the society- the so called self-concept congruence. These concepts are examined in order to evaluate whether a downward price-based line extensions in the luxury goods market has any negative effect on them. By conducting focus group and in-depth interviews in Germany it was tried to filter out how brand concepts of luxury brands are perceived before and after a line extension. This book reveals that crucial aspects for the evaluation of downward price-based line extensions are the exclusivity factor and whether the brand is bought for pure hedonic reasons or actually for functional reasons vesting in the superior quality of the product. 60 pp. Englisch.
This item is printed on demand - Print on Demand Titel. - Line extensions of existing brands are a strategy used more and more by companies to maximise the ability to reach differentiated consumer segments with minimized cost while leveraging the equity of the brand. This book tries, in the first place to examine the underlying motivations why consumers buy luxury goods, how the luxury concepts of brands are perceived by consumers and whether the consumers are able to match their own personality to that of the brand in order to portray their own image to the society- the so called self-concept congruence. These concepts are examined in order to evaluate whether a downward price-based line extensions in the luxury goods market has any negative effect on them. By conducting focus group and in-depth interviews in Germany it was tried to filter out how brand concepts of luxury brands are perceived before and after a line extension. This book reveals that crucial aspects for the evaluation of downward price-based line extensions are the exclusivity factor and whether the brand is bought for pure hedonic reasons or actually for functional reasons vesting in the superior quality of the product. 60 pp. Englisch.
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Downward Price-Based Brand Line Extensions in the Luxury Goods Market (2015)
DE PB NW
ISBN: 9783659130106 bzw. 3659130109, in Deutsch, LAP LAMBERT ACADEMIC PUB 01/03/2015, Taschenbuch, neu.
Von Händler/Antiquariat, Paperbackshop-US [8408184], Secaucus, NJ, U.S.A.
New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. This item is printed on demand.
New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. This item is printed on demand.
4
Downward price-based brand line extensions in the luxury goods market
EN NW
ISBN: 9783659130106 bzw. 3659130109, in Englisch, neu.
Lieferung aus: Deutschland, Sofort lieferbar.
An analysis of whether or how the current developments in the luxury industry affect customers, Line extensions of existing brands are a strategy used more and more by companies to maximise the ability to reach differentiated consumer segments with minimized cost while leveraging the equity of the brand. This book tries, in the first place to examine the underlying motivations why consumers buy luxury goods, how the luxury concepts of brands are perceived by consumers and whether the consumers are able to match their own personality to that of the brand in order to portray their own image to the society- the so called self-concept congruence. These concepts are examined in order to evaluate whether a downward price-based line extensions in the luxury goods market has any negative effect on them. By conducting focus group and in-depth interviews in Germany it was tried to filter out how brand concepts of luxury brands are perceived before and after a line extension. This book reveals that crucial aspects for the evaluation of downward price-based line extensions are the "exclusivity" factor and whether the brand is bought for pure hedonic reasons or actually for functional reasons vesting in the superior quality of the product.
An analysis of whether or how the current developments in the luxury industry affect customers, Line extensions of existing brands are a strategy used more and more by companies to maximise the ability to reach differentiated consumer segments with minimized cost while leveraging the equity of the brand. This book tries, in the first place to examine the underlying motivations why consumers buy luxury goods, how the luxury concepts of brands are perceived by consumers and whether the consumers are able to match their own personality to that of the brand in order to portray their own image to the society- the so called self-concept congruence. These concepts are examined in order to evaluate whether a downward price-based line extensions in the luxury goods market has any negative effect on them. By conducting focus group and in-depth interviews in Germany it was tried to filter out how brand concepts of luxury brands are perceived before and after a line extension. This book reveals that crucial aspects for the evaluation of downward price-based line extensions are the "exclusivity" factor and whether the brand is bought for pure hedonic reasons or actually for functional reasons vesting in the superior quality of the product.
5
Symbolbild
Downward price-based brand line extensions in the luxury goods market: An analysis of whether or how the current developments in the luxury industry affect customers
DE PB NW
ISBN: 9783659130106 bzw. 3659130109, in Deutsch, LAP LAMBERT Academic Publishing, Taschenbuch, neu.
Von Händler/Antiquariat, ExtremelyReliable [8304062], RICHMOND, TX, U.S.A.
This item is printed on demand.
This item is printed on demand.
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