Internal Marketing in Information Technology Industry in Chennai: An Empirical Study
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1
Internal Marketing in Information Technology Industry in Chennai
EN PB NW
ISBN: 9783659161551 bzw. 3659161551, in Englisch, LAP Lambert Academic Publishing, Taschenbuch, neu.
Globalized competition is a reality today and the competitive intensity is increasing phenomenally in all markets which are already hyper-competitive in nature. It is now recognized that 'human capital' is a source of competitive advantage in many cases over and above technology and finance. In the knowledge economy of today, more than the material and capital resources, ideas and knowledge serve as valuable currency. Firms which have talented, committed and engaged employees enjoy significant advantages over their rivals. Therefore, companies spend a great deal of time and effort in building, engaging, motivating and retaining talent. An important way of accomplishing this task is by Internal Marketing. The challenge for businesses today is not just on satisfying employees and getting them to stay with the organization but to create an environment where they give discretionary effort to go above and beyond what is written in their job description. Organizations therefore have to work harder to ensure that they win the loyalty of the best employees. This empirical study explores the extent of Internal Marketing in the Information Technology Industry in Chennai.
2
Internal Marketing in Information Technology Industry in Chennai: An Empirical Study (2012)
EN PB NW
ISBN: 9783659161551 bzw. 3659161551, in Englisch, 184 Seiten, LAP LAMBERT Academic Publishing, Taschenbuch, neu.
新しいから: $65.48 (7 提供しています)
を使用: $96.66 (3 提供しています)
詳細を表示します。 10 提供しています Amazon.com
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 4-5 business days.
Von Händler/Antiquariat, Blackwell's U.K. *Tracked Service to the USA*.
Globalized competition is a reality today and the competitive intensity is increasing phenomenally in all markets which are already hyper-competitive in nature. It is now recognized that ‘human capital’ is a source of competitive advantage in many cases over and above technology and finance. In the knowledge economy of today, more than the material and capital resources, ideas and knowledge serve as valuable currency. Firms which have talented, committed and engaged employees enjoy significant advantages over their rivals. Therefore, companies spend a great deal of time and effort in building, engaging, motivating and retaining talent. An important way of accomplishing this task is by Internal Marketing. The challenge for businesses today is not just on satisfying employees and getting them to stay with the organization but to create an environment where they give discretionary effort to go above and beyond what is written in their job description. Organizations therefore have to work harder to ensure that they win the loyalty of the best employees. This empirical study explores the extent of Internal Marketing in the Information Technology Industry in Chennai. Paperback, ラベル: LAP LAMBERT Academic Publishing, LAP LAMBERT Academic Publishing, 製品グループ: Book, 公開: 2012-06-25, スタジオ: LAP LAMBERT Academic Publishing.
Von Händler/Antiquariat, Blackwell's U.K. *Tracked Service to the USA*.
Globalized competition is a reality today and the competitive intensity is increasing phenomenally in all markets which are already hyper-competitive in nature. It is now recognized that ‘human capital’ is a source of competitive advantage in many cases over and above technology and finance. In the knowledge economy of today, more than the material and capital resources, ideas and knowledge serve as valuable currency. Firms which have talented, committed and engaged employees enjoy significant advantages over their rivals. Therefore, companies spend a great deal of time and effort in building, engaging, motivating and retaining talent. An important way of accomplishing this task is by Internal Marketing. The challenge for businesses today is not just on satisfying employees and getting them to stay with the organization but to create an environment where they give discretionary effort to go above and beyond what is written in their job description. Organizations therefore have to work harder to ensure that they win the loyalty of the best employees. This empirical study explores the extent of Internal Marketing in the Information Technology Industry in Chennai. Paperback, ラベル: LAP LAMBERT Academic Publishing, LAP LAMBERT Academic Publishing, 製品グループ: Book, 公開: 2012-06-25, スタジオ: LAP LAMBERT Academic Publishing.
3
Internal Marketing in Information Technology Industry in Chennai als von
DE HC NW
ISBN: 9783659161551 bzw. 3659161551, in Deutsch, LAP Lambert Academic Publishing, gebundenes Buch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
4
Internal Marketing in Information Technology Industry in Chennai als von S. Praveen Kumar
DE HC NW
ISBN: 9783659161551 bzw. 3659161551, in Deutsch, gebundenes Buch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
5
NEW Internal Marketing in Information Technology Industry in Chennai by S. Prave
EN NW
ISBN: 9783659161551 bzw. 3659161551, in Englisch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, 配信の種類: Free, 配信: 世界的な, 場所を提供してください。: 45014 Fairfield,OH,USA, 送料無料.
Von Händler/Antiquariat, grandeagleretail.
固定価格.
Von Händler/Antiquariat, grandeagleretail.
固定価格.
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