Antecedents Of Bank Loyalty Among Nigerian Undergraduates
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Bester Preis: € 38,68 (vom 27.11.2019)Antecedents Of Bank Loyalty Among Nigerian Undergraduates (2016)
ISBN: 9783659874062 bzw. 365987406X, in Deutsch, LAP Lambert Academic Publishing Aug 2016, Taschenbuch, neu, Nachdruck.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
This item is printed on demand - Print on Demand Neuware - The growth trajectory of universities in Nigeria has been steady, moving from 4 licensed universities in 1962 to 143 universities in 2015. This has concomitantly led to an exponential growth in enrollment for university education, thus leading to expansion in university communities across Nigeria. This expansion has triggered an undergraduate bank market segment within the university communities in Nigeria, and, by extension, creating new market opportunity for banks. Several banks responded by providing myriad of service-products to tap into this fast growing undergraduate market opportunity; thereby widening the choice-latitude of current and potential undergraduate customers. The acute competition due to wide-bank-service-choice has led to an attendant problem of intense switch behavior among undergraduates. To be the preferred bank for the undergraduate, it is timely to unearth factors influencing undergraduates' retention and loyalty towards a bank so that banks operating within the university communities can craft cutting-edge marketing strategies based on empirical evidence. This book empirically unraveled 36 potent factors, which banks should emphasize for competitiveness. 116 pp. Englisch.
Antecedents Of Bank Loyalty Among Nigerian Undergraduates (2016)
ISBN: 9783659874062 bzw. 365987406X, in Deutsch, LAP Lambert Academic Publishing Aug 2016, Taschenbuch, neu.
Von Händler/Antiquariat, sparbuchladen [52968077], Göttingen, Germany.
Neuware - The growth trajectory of universities in Nigeria has been steady, moving from 4 licensed universities in 1962 to 143 universities in 2015. This has concomitantly led to an exponential growth in enrollment for university education, thus leading to expansion in university communities across Nigeria. This expansion has triggered an undergraduate bank market segment within the university communities in Nigeria, and, by extension, creating new market opportunity for banks. Several banks responded by providing myriad of service-products to tap into this fast growing undergraduate market opportunity; thereby widening the choice-latitude of current and potential undergraduate customers. The acute competition due to wide-bank-service-choice has led to an attendant problem of intense switch behavior among undergraduates. To be the preferred bank for the undergraduate, it is timely to unearth factors influencing undergraduates' retention and loyalty towards a bank so that banks operating within the university communities can craft cutting-edge marketing strategies based on empirical evidence. This book empirically unraveled 36 potent factors, which banks should emphasize for competitiveness. 116 pp. Englisch.
Antecedents Of Bank Loyalty Among Nigerian Undergraduates (2016)
ISBN: 9783659874062 bzw. 365987406X, in Deutsch, LAP Lambert Academic Publishing Aug 2016, Taschenbuch, neu.
Von Händler/Antiquariat, Agrios-Buch [57449362], Bergisch Gladbach, Germany.
Neuware - The growth trajectory of universities in Nigeria has been steady, moving from 4 licensed universities in 1962 to 143 universities in 2015. This has concomitantly led to an exponential growth in enrollment for university education, thus leading to expansion in university communities across Nigeria. This expansion has triggered an undergraduate bank market segment within the university communities in Nigeria, and, by extension, creating new market opportunity for banks. Several banks responded by providing myriad of service-products to tap into this fast growing undergraduate market opportunity; thereby widening the choice-latitude of current and potential undergraduate customers. The acute competition due to wide-bank-service-choice has led to an attendant problem of intense switch behavior among undergraduates. To be the preferred bank for the undergraduate, it is timely to unearth factors influencing undergraduates' retention and loyalty towards a bank so that banks operating within the university communities can craft cutting-edge marketing strategies based on empirical evidence. This book empirically unraveled 36 potent factors, which banks should emphasize for competitiveness. 116 pp. Englisch.
Antecedents Of Bank Loyalty Among Nigerian Undergraduates
ISBN: 365987406X bzw. 9783659874062, vermutlich in Englisch, LAP Lambert Academic Publishing, Taschenbuch, neu.
Antecedents Of Bank Loyalty Among Nigerian Undergraduates - What factors drive bank loyalty among undergraduate-bank-customers? (2015)
ISBN: 9783659874062 bzw. 365987406X, vermutlich in Englisch, LAP Lambert Academic Publishing, Taschenbuch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Antecedents Of Bank Loyalty Among Nigerian Undergraduates (2015)
ISBN: 9783659874062 bzw. 365987406X, vermutlich in Englisch, neu, Hörbuch.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Antecedents Of Bank Loyalty Among Nigerian Undergraduates
ISBN: 9783659874062 bzw. 365987406X, in Deutsch, Lap Lambert Academic Publishing, gebundenes Buch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Antecedents Of Bank Loyalty Among Nigerian Undergraduates
ISBN: 365987406X bzw. 9783659874062, vermutlich in Englisch, neu.