Understanding Apple's success - 7 Angebote vergleichen
Bester Preis: € 27,28 (vom 28.10.2019)1
Understanding Apple`s success - The relation between status consumption and consumer electronics (2013)
~EN PB NW
ISBN: 9783659893001 bzw. 3659893005, vermutlich in Englisch, LAP Lambert Academic Publishing, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
Understanding Apple`s success: Consumption behaviours are often linked to a desire to gain acceptance from others and more precisely, to gain social prestige. This phenomenon has been acknowledged in regards to the purchase of certain luxury brands (Memushi, 2013) such as Louis Vuitton or Chanel which charge thousands of pounds for a bag. However, in the modern world, innovations tend to be dictated by information and communication technologies and because of their highly functional aspects, it is unclear whether or not their purchase can be linked to status consumption. Therefore, this research will analyse the link between innovation and status consumption by looking into a predominant consumer electronics brand: Apple. The purpose of this research is thus to examine consumers` motivational factor when deciding to purchase their products over alternatives, whilst also providing insights into marketing techniques which can help the diffusion of innovative products on the market. Englisch, Taschenbuch.
Understanding Apple`s success: Consumption behaviours are often linked to a desire to gain acceptance from others and more precisely, to gain social prestige. This phenomenon has been acknowledged in regards to the purchase of certain luxury brands (Memushi, 2013) such as Louis Vuitton or Chanel which charge thousands of pounds for a bag. However, in the modern world, innovations tend to be dictated by information and communication technologies and because of their highly functional aspects, it is unclear whether or not their purchase can be linked to status consumption. Therefore, this research will analyse the link between innovation and status consumption by looking into a predominant consumer electronics brand: Apple. The purpose of this research is thus to examine consumers` motivational factor when deciding to purchase their products over alternatives, whilst also providing insights into marketing techniques which can help the diffusion of innovative products on the market. Englisch, Taschenbuch.
2
Understanding Apple's success
DE NW
ISBN: 9783659893001 bzw. 3659893005, in Deutsch, neu.
Lieferung aus: Deutschland, zzgl. Versandkosten.
Consumption behaviours are often linked to a desire to gain acceptance from others and more precisely, to gain social prestige. This phenomenon has been acknowledged in regards to the purchase of certain luxury brands (Memushi, 2013) such as Louis Vuitton or Chanel which charge thousands of pounds for a bag. However, in the modern world, innovations tend to be dictated by information and communication technologies and because of their highly functional aspects, it is unclear whether or not their purchase can be linked to status consumption. Therefore, this research will analyse the link between innovation and status consumption by looking into a predominant consumer electronics brand: Apple. The purpose of this research is thus to examine consumers' motivational factor when deciding to purchase their products over alternatives, whilst also providing insights into marketing techniques which can help the diffusion of innovative products on the market.
Consumption behaviours are often linked to a desire to gain acceptance from others and more precisely, to gain social prestige. This phenomenon has been acknowledged in regards to the purchase of certain luxury brands (Memushi, 2013) such as Louis Vuitton or Chanel which charge thousands of pounds for a bag. However, in the modern world, innovations tend to be dictated by information and communication technologies and because of their highly functional aspects, it is unclear whether or not their purchase can be linked to status consumption. Therefore, this research will analyse the link between innovation and status consumption by looking into a predominant consumer electronics brand: Apple. The purpose of this research is thus to examine consumers' motivational factor when deciding to purchase their products over alternatives, whilst also providing insights into marketing techniques which can help the diffusion of innovative products on the market.
3
Understanding Apple's success (2013)
~EN NW AB
ISBN: 9783659893001 bzw. 3659893005, vermutlich in Englisch, neu, Hörbuch.
Lieferung aus: Niederlande, Lieferzeit: 5 Tage, zzgl. Versandkosten.
Consumption behaviours are often linked to a desire to gain acceptance from others and more precisely, to gain social prestige. This phenomenon has been acknowledged in regards to the purchase of certain luxury brands (Memushi, 2013) such as Louis Vuitton or Chanel which charge thousands of pounds for a bag. However, in the modern world, innovations tend to be dictated by information and communication technologies and because of their highly functional aspects, it is unclear whether or not their purchase can be linked to status consumption. Therefore, this research will analyse the link between innovation and status consumption by looking into a predominant consumer electronics brand: Apple. The purpose of this research is thus to examine consumers' motivational factor when deciding to purchase their products over alternatives, whilst also providing insights into marketing techniques which can help the diffusion of innovative products on the market.
Consumption behaviours are often linked to a desire to gain acceptance from others and more precisely, to gain social prestige. This phenomenon has been acknowledged in regards to the purchase of certain luxury brands (Memushi, 2013) such as Louis Vuitton or Chanel which charge thousands of pounds for a bag. However, in the modern world, innovations tend to be dictated by information and communication technologies and because of their highly functional aspects, it is unclear whether or not their purchase can be linked to status consumption. Therefore, this research will analyse the link between innovation and status consumption by looking into a predominant consumer electronics brand: Apple. The purpose of this research is thus to examine consumers' motivational factor when deciding to purchase their products over alternatives, whilst also providing insights into marketing techniques which can help the diffusion of innovative products on the market.
4
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Understanding Apple's success (2016)
DE PB NW RP
ISBN: 9783659893001 bzw. 3659893005, in Deutsch, LAP Lambert Academic Publishing Mai 2016, Taschenbuch, neu, Nachdruck.
Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
This item is printed on demand - Print on Demand Neuware - 60 pp. Englisch.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
This item is printed on demand - Print on Demand Neuware - 60 pp. Englisch.
5
Symbolbild
Understanding Apple's success: The relation between status consumption and consumer electronics (2016)
DE PB NW RP
ISBN: 9783659893001 bzw. 3659893005, in Deutsch, Lap Lambert Academic Publishing, Taschenbuch, neu, Nachdruck.
Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, English-Book-Service Mannheim [1048135], Mannheim, Germany.
This item is printed on demand for shipment within 3 working days.
Von Händler/Antiquariat, English-Book-Service Mannheim [1048135], Mannheim, Germany.
This item is printed on demand for shipment within 3 working days.
7
Understanding Apple's success
~EN PB NW
ISBN: 3659893005 bzw. 9783659893001, vermutlich in Englisch, LAP Lambert Academic Publishing, Taschenbuch, neu.
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