Consumers´ Selves and Marketing - 7 Angebote vergleichen
Bester Preis: € 49,90 (vom 01.09.2018)1
Consumers´ Selves and Marketing
DE HC NW
ISBN: 9783752888881 bzw. 3752888881, in Deutsch, Books On Demand, gebundenes Buch, neu.
Lieferung aus: Deutschland, Versandkostenfrei innerhalb von Deutschland.
Consumers´ self-concept plays a key role in consumer behavior. Against this background, this doctoral thesis is dedicated to the examination of important aspects related to consumers´ self. In three papers, Daniela Herzog studies consumers´ self in the context of marketing from three different perspectives. In Paper 1, she provides a better understanding of the two types of consumers´ self-concepts (actual and ideal self) and how they are construed. In Paper 2, she examines how an activated Consumers´ self-concept plays a key role in consumer behavior. Against this background, this doctoral thesis is dedicated to the examination of important aspects related to consumers´ self. In three papers, Daniela Herzog studies consumers´ self in the context of marketing from three different perspectives. In Paper 1, she provides a better understanding of the two types of consumers´ self-concepts (actual and ideal self) and how they are construed. In Paper 2, she examines how an activated ideal self (i.e., ideal self-congruence) and its different facets (e.g., related to status or friendship) influence the perceptions of brands and consumers´ emotions simultaneously. Finally, in Paper 3, she studies how advertising that promotes the beauty of normality and challenges unrealistic beauty ideals impacts females´ self-discrepancy (difference between the actual and ideal self), emotions, and brand perceptions. Conclusively, this dissertation highlights consumers´ self as a central, multifaceted, and complex phenomenon. The three papers improve our understanding of consumers´ actual and ideal self and provide insights into how to target them. The dissertation also shows that both aspirational branding (communicating with ideals) and therapeutic advertising (promoting the beauty of normality and challenging unrealistic and unattainable beauty ideals) can have positive and negative effects on a consumer simultaneously (a dual effect). These findings imply that managers and researchers need to be aware of such potential dual effects. In sum, this dissertation generates implications for research in the context of consumers´ self in marketing and consumer behavior. Furthermore, this dissertation generates important implications for managers on how brands can most effectively target and activate consumers´ selves, on how to positon brands which are congruent with consumers´ ideals, and on how to implement advertising strategies challenging unrealistic beauty ideals. Versandfertig in 3-5 Tagen Lieferzeit 1-2 Werktage.
Consumers´ self-concept plays a key role in consumer behavior. Against this background, this doctoral thesis is dedicated to the examination of important aspects related to consumers´ self. In three papers, Daniela Herzog studies consumers´ self in the context of marketing from three different perspectives. In Paper 1, she provides a better understanding of the two types of consumers´ self-concepts (actual and ideal self) and how they are construed. In Paper 2, she examines how an activated Consumers´ self-concept plays a key role in consumer behavior. Against this background, this doctoral thesis is dedicated to the examination of important aspects related to consumers´ self. In three papers, Daniela Herzog studies consumers´ self in the context of marketing from three different perspectives. In Paper 1, she provides a better understanding of the two types of consumers´ self-concepts (actual and ideal self) and how they are construed. In Paper 2, she examines how an activated ideal self (i.e., ideal self-congruence) and its different facets (e.g., related to status or friendship) influence the perceptions of brands and consumers´ emotions simultaneously. Finally, in Paper 3, she studies how advertising that promotes the beauty of normality and challenges unrealistic beauty ideals impacts females´ self-discrepancy (difference between the actual and ideal self), emotions, and brand perceptions. Conclusively, this dissertation highlights consumers´ self as a central, multifaceted, and complex phenomenon. The three papers improve our understanding of consumers´ actual and ideal self and provide insights into how to target them. The dissertation also shows that both aspirational branding (communicating with ideals) and therapeutic advertising (promoting the beauty of normality and challenging unrealistic and unattainable beauty ideals) can have positive and negative effects on a consumer simultaneously (a dual effect). These findings imply that managers and researchers need to be aware of such potential dual effects. In sum, this dissertation generates implications for research in the context of consumers´ self in marketing and consumer behavior. Furthermore, this dissertation generates important implications for managers on how brands can most effectively target and activate consumers´ selves, on how to positon brands which are congruent with consumers´ ideals, and on how to implement advertising strategies challenging unrealistic beauty ideals. Versandfertig in 3-5 Tagen Lieferzeit 1-2 Werktage.
2
Consumers´ Selves and Marketing (2019)
~EN PB NW
ISBN: 9783752888881 bzw. 3752888881, vermutlich in Englisch, Books on Demand, Taschenbuch, neu.
Lieferung aus: Schweiz, Versandfertig innert 1 - 2 Werktagen.
Consumers´ Selves and Marketing, Consumers´ self-concept plays a key role in consumer behavior. Against this background, this doctoral thesis is dedicated to the examination of important aspects related to consumers´ self. In three papers, Daniela Herzog studies consumers´ self in the context of marketing from three different perspectives. In Paper 1, she provides a better understanding of the two types of consumers´ self-concepts (actual and ideal self) and how they are construed. In Paper 2, she examines how an activated ideal self (i.e., ideal self-congruence) and its different facets (e.g., related to status or friendship) influence the perceptions of brands and consumers´ emotions simultaneously. Finally, in Paper 3, she studies how advertising that promotes the beauty of normality and challenges unrealistic beauty ideals impacts females´ self-discrepancy (difference between the actual and ideal self), emotions, and brand perceptions. Conclusively, this dissertation highlights consumers´ self as a central, multifaceted, and complex phenomenon. The three papers improve our understanding of consumers´ actual and ideal self and provide insights into how to target them. The dissertation also shows that both aspirational branding (communicating with ideals) and therapeutic advertising (promoting the beauty of normality and challenging unrealistic and unattainable beauty ideals) can have positive and negative effects on a consumer simultaneously (a dual effect). These findings imply that managers and researchers need to be aware of such potential dual effects. In sum, this dissertation generates implications for research in the context of consumers´ self in marketing and consumer behavior. Furthermore, this dissertation generates important implications for managers on how brands can most effectively target and activate consumers´ selves, on how to positon brands which are congruent with consumers´ ideals, and on how to implement advertising strategies challenging unrealistic beauty ideals. Taschenbuch, 14.01.2019.
Consumers´ Selves and Marketing, Consumers´ self-concept plays a key role in consumer behavior. Against this background, this doctoral thesis is dedicated to the examination of important aspects related to consumers´ self. In three papers, Daniela Herzog studies consumers´ self in the context of marketing from three different perspectives. In Paper 1, she provides a better understanding of the two types of consumers´ self-concepts (actual and ideal self) and how they are construed. In Paper 2, she examines how an activated ideal self (i.e., ideal self-congruence) and its different facets (e.g., related to status or friendship) influence the perceptions of brands and consumers´ emotions simultaneously. Finally, in Paper 3, she studies how advertising that promotes the beauty of normality and challenges unrealistic beauty ideals impacts females´ self-discrepancy (difference between the actual and ideal self), emotions, and brand perceptions. Conclusively, this dissertation highlights consumers´ self as a central, multifaceted, and complex phenomenon. The three papers improve our understanding of consumers´ actual and ideal self and provide insights into how to target them. The dissertation also shows that both aspirational branding (communicating with ideals) and therapeutic advertising (promoting the beauty of normality and challenging unrealistic and unattainable beauty ideals) can have positive and negative effects on a consumer simultaneously (a dual effect). These findings imply that managers and researchers need to be aware of such potential dual effects. In sum, this dissertation generates implications for research in the context of consumers´ self in marketing and consumer behavior. Furthermore, this dissertation generates important implications for managers on how brands can most effectively target and activate consumers´ selves, on how to positon brands which are congruent with consumers´ ideals, and on how to implement advertising strategies challenging unrealistic beauty ideals. Taschenbuch, 14.01.2019.
3
Consumers´ Selves and Marketing (2019)
~EN PB NW
ISBN: 9783752888881 bzw. 3752888881, vermutlich in Englisch, Books on Demand, Taschenbuch, neu.
Lieferung aus: Deutschland, Sofort lieferbar.
Consumers´ Selves and Marketing Consumers´ self-concept plays a key role in consumer behavior. Against this background, this doctoral thesis is dedicated to the examination of important aspects related to consumers´ self. In three papers, Daniela Herzog studies consumers´ self in the context of marketing from three different perspectives. In Paper 1, she provides a better understanding of the two types of consumers´ self-concepts (actual and ideal self) and how they are construed. In Paper 2, she examines how an activated ideal self (i.e., ideal self-congruence) and its different facets (e.g., related to status or friendship) influence the perceptions of brands and consumers´ emotions simultaneously. Finally, in Paper 3, she studies how advertising that promotes the beauty of normality and challenges unrealistic beauty ideals impacts females´ self-discrepancy (difference between the actual and ideal self), emotions, and brand perceptions. Conclusively, this dissertation highlights consumers´ self as a central, multifaceted, and complex phenomenon. The three papers improve our understanding of consumers´ actual and ideal self and provide insights into how to target them. The dissertation also shows that both aspirational branding (communicating with ideals) and therapeutic advertising (promoting the beauty of normality and challenging unrealistic and unattainable beauty ideals) can have positive and negative effects on a consumer simultaneously (a dual effect). These findings imply that managers and researchers need to be aware of such potential dual effects. In sum, this dissertation generates implications for research in the context of consumers´ self in marketing and consumer behavior. Furthermore, this dissertation generates important implications for managers on how brands can most effectively target and activate consumers´ selves, on how to positon brands which are congruent with consumers´ ideals, and on how to implement advertising strategies challenging unrealistic beauty ideals. 14.01.2019, Taschenbuch.
Consumers´ Selves and Marketing Consumers´ self-concept plays a key role in consumer behavior. Against this background, this doctoral thesis is dedicated to the examination of important aspects related to consumers´ self. In three papers, Daniela Herzog studies consumers´ self in the context of marketing from three different perspectives. In Paper 1, she provides a better understanding of the two types of consumers´ self-concepts (actual and ideal self) and how they are construed. In Paper 2, she examines how an activated ideal self (i.e., ideal self-congruence) and its different facets (e.g., related to status or friendship) influence the perceptions of brands and consumers´ emotions simultaneously. Finally, in Paper 3, she studies how advertising that promotes the beauty of normality and challenges unrealistic beauty ideals impacts females´ self-discrepancy (difference between the actual and ideal self), emotions, and brand perceptions. Conclusively, this dissertation highlights consumers´ self as a central, multifaceted, and complex phenomenon. The three papers improve our understanding of consumers´ actual and ideal self and provide insights into how to target them. The dissertation also shows that both aspirational branding (communicating with ideals) and therapeutic advertising (promoting the beauty of normality and challenging unrealistic and unattainable beauty ideals) can have positive and negative effects on a consumer simultaneously (a dual effect). These findings imply that managers and researchers need to be aware of such potential dual effects. In sum, this dissertation generates implications for research in the context of consumers´ self in marketing and consumer behavior. Furthermore, this dissertation generates important implications for managers on how brands can most effectively target and activate consumers´ selves, on how to positon brands which are congruent with consumers´ ideals, and on how to implement advertising strategies challenging unrealistic beauty ideals. 14.01.2019, Taschenbuch.
4
Consumers' Selves and Marketing
~EN NW AB
ISBN: 9783752888881 bzw. 3752888881, vermutlich in Englisch, neu, Hörbuch.
Lieferung aus: Deutschland, Lieferzeit: 11 Tage.
Consumers' self-concept plays a key role in consumer behavior. Against this background, this doctoral thesis is dedicated to the examination of important aspects related to consumers' self. In three papers, Daniela Herzog studies consumers' self in the context of marketing from three different perspectives. In Paper 1, she provides a better understanding of the two types of consumers' self-concepts (actual and ideal self) and how they are construed. In Paper 2, she examines how an activated ideal self (i.e., ideal self-congruence) and its different facets (e.g., related to status or friendship) influence the perceptions of brands and consumers' emotions simultaneously. Finally, in Paper 3, she studies how advertising that promotes the beauty of normality and challenges unrealistic beauty ideals impacts females' self-discrepancy (difference between the actual and ideal self), emotions, and brand perceptions.Conclusively, this dissertation highlights consumers' self as a central, multifaceted, and complex phenomenon. The three papers improve our understanding of consumers' actual and ideal self and provide insights into how to target them. The dissertation also shows that both aspirational branding (communicating with ideals) and therapeutic advertising (promoting the beauty of normality and challenging unrealistic and unattainable beauty ideals) can have positive and negative effects on a consumer simultaneously (a dual effect). These findings imply that managers and researchers need to be aware of such potential dual effects. In sum, this dissertation generates implications for research in the context of consumers' self in marketing and consumer behavior. Furthermore, this dissertation generates important implications for managers on how brands can most effectively target and activate consumers' selves, on how to positon brands which are congruent with consumers' ideals, and on how to implement advertising strategies challenging unrealistic beauty ideals.
Consumers' self-concept plays a key role in consumer behavior. Against this background, this doctoral thesis is dedicated to the examination of important aspects related to consumers' self. In three papers, Daniela Herzog studies consumers' self in the context of marketing from three different perspectives. In Paper 1, she provides a better understanding of the two types of consumers' self-concepts (actual and ideal self) and how they are construed. In Paper 2, she examines how an activated ideal self (i.e., ideal self-congruence) and its different facets (e.g., related to status or friendship) influence the perceptions of brands and consumers' emotions simultaneously. Finally, in Paper 3, she studies how advertising that promotes the beauty of normality and challenges unrealistic beauty ideals impacts females' self-discrepancy (difference between the actual and ideal self), emotions, and brand perceptions.Conclusively, this dissertation highlights consumers' self as a central, multifaceted, and complex phenomenon. The three papers improve our understanding of consumers' actual and ideal self and provide insights into how to target them. The dissertation also shows that both aspirational branding (communicating with ideals) and therapeutic advertising (promoting the beauty of normality and challenging unrealistic and unattainable beauty ideals) can have positive and negative effects on a consumer simultaneously (a dual effect). These findings imply that managers and researchers need to be aware of such potential dual effects. In sum, this dissertation generates implications for research in the context of consumers' self in marketing and consumer behavior. Furthermore, this dissertation generates important implications for managers on how brands can most effectively target and activate consumers' selves, on how to positon brands which are congruent with consumers' ideals, and on how to implement advertising strategies challenging unrealistic beauty ideals.
5
Consumers' Selves and Marketing (2018)
EN PB NW FE
ISBN: 9783752888881 bzw. 3752888881, in Englisch, 148 Seiten, Books on Demand, Taschenbuch, neu, Erstausgabe.
Lieferung aus: Deutschland, Versandfertig in 3 - 4 Werktagen, Versandkostenfrei. Tatsächliche Versandkosten können abweichen.
Von Händler/Antiquariat, LitoA Buch- und Medienhandel.
Consumers' self-concept plays a key role in consumer behavior. Against this background, this doctoral thesis is dedicated to the examination of important aspects related to consumers' self. In three papers, Daniela Herzog studies consumers' self in the context of marketing from three different perspectives. In Paper 1, she provides a better understanding of the two types of consumers' self-concepts (actual and ideal self) and how they are construed. In Paper 2, she examines how an activated ideal self (i.e., ideal self-congruence) and its different facets (e.g., related to status or friendship) influence the perceptions of brands and consumers' emotions simultaneously. Finally, in Paper 3, she studies how advertising that promotes the beauty of normality and challenges unrealistic beauty ideals impacts females' self-discrepancy (difference between the actual and ideal self), emotions, and brand perceptions. Conclusively, this dissertation highlights consumers' self as a central, multifaceted, and complex phenomenon. The three papers improve our understanding of consumers' actual and ideal self and provide insights into how to target them. The dissertation also shows that both aspirational branding (communicating with ideals) and therapeutic advertising (promoting the beauty of normality and challenging unrealistic and unattainable beauty ideals) can have positive and negative effects on a consumer simultaneously (a dual effect). These findings imply that managers and researchers need to be aware of such potential dual effects. In sum, this dissertation generates implications for research in the context of consumers' self in marketing and consumer behavior. Furthermore, this dissertation generates important implications for managers on how brands can most effectively target and activate consumers' selves, on how to positon brands which are congruent with consumers' ideals, and on how to implement advertising strategies challenging unrealistic beauty ideals. Taschenbuch, Ausgabe: 1, Label: Books on Demand, Books on Demand, Produktgruppe: Book, Publiziert: 2018-08-24, Studio: Books on Demand.
Von Händler/Antiquariat, LitoA Buch- und Medienhandel.
Consumers' self-concept plays a key role in consumer behavior. Against this background, this doctoral thesis is dedicated to the examination of important aspects related to consumers' self. In three papers, Daniela Herzog studies consumers' self in the context of marketing from three different perspectives. In Paper 1, she provides a better understanding of the two types of consumers' self-concepts (actual and ideal self) and how they are construed. In Paper 2, she examines how an activated ideal self (i.e., ideal self-congruence) and its different facets (e.g., related to status or friendship) influence the perceptions of brands and consumers' emotions simultaneously. Finally, in Paper 3, she studies how advertising that promotes the beauty of normality and challenges unrealistic beauty ideals impacts females' self-discrepancy (difference between the actual and ideal self), emotions, and brand perceptions. Conclusively, this dissertation highlights consumers' self as a central, multifaceted, and complex phenomenon. The three papers improve our understanding of consumers' actual and ideal self and provide insights into how to target them. The dissertation also shows that both aspirational branding (communicating with ideals) and therapeutic advertising (promoting the beauty of normality and challenging unrealistic and unattainable beauty ideals) can have positive and negative effects on a consumer simultaneously (a dual effect). These findings imply that managers and researchers need to be aware of such potential dual effects. In sum, this dissertation generates implications for research in the context of consumers' self in marketing and consumer behavior. Furthermore, this dissertation generates important implications for managers on how brands can most effectively target and activate consumers' selves, on how to positon brands which are congruent with consumers' ideals, and on how to implement advertising strategies challenging unrealistic beauty ideals. Taschenbuch, Ausgabe: 1, Label: Books on Demand, Books on Demand, Produktgruppe: Book, Publiziert: 2018-08-24, Studio: Books on Demand.
6
Consumers' Selves and Marketing
~EN PB NW
ISBN: 9783752888881 bzw. 3752888881, vermutlich in Englisch, Taschenbuch, neu.
Lieferung aus: Deutschland, Next Day, Versandkostenfrei.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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