Canadian Pacific: Creating a Brand Building a Nation
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Lieferung aus: Kanada, Lagernd, zzgl. Versandkosten.
Marc H. Choko, Books, Canadian Pacific: Creating A Brand, Building A Nation, An unprecedented look at Canada's history: How commercial design helped shape the country's image Up to now virtually nothing has been published about Canadian Pacific's decisive role in "branding" the nation at home and abroad. The company's visionary leaders used the railway line's potential to its fullest, swiftly creating a pioneering global travel and transportation empire, for several decades the world's biggest. As Canada's main private land owner, Canadian Pacific became a key sponsor of immigration. These and numerous other activities were publicized with unparalleled proficiency and quality, projecting a dream-like world of the new state that became part of its identity. Never before or after has a single company influenced a nation and its image to such an extent. The book takes the reader on a colorful, delightful and educational journey brought to life by hundreds of historical illustrations and photos, many of which have never been published before. Utmost care was taken in digitally restoring and reproducing the priceless Canadiana as accurately as possible. This volume also demonstrates how a uniquely Canadian graphic design style developed over time, the essence of which can be felt in Canadian design until this day. The making of modern Canada is unimaginable without Canadian Pacific and its lasting achievements.

Lieferung aus: Deutschland, Sofort lieferbar.
An unprecedented look at Canada's history: How commercial design shaped the country's image Up to now virtually nothing has been published about Canadian Pacific's decisive role in “branding” the nation at home and abroad. The company's visionary leaders used the railway line's potential to its fullest, swiftly creating a pioneering global travel and transportation empire, for several decades the world's biggest. As Canada's main private land owner, Canadian Pacific became a key sponsor of immigration. These and numerous other activities were publicized with unparalleled proficiency and quality, projecting a vision of the new nation that became part of its identity. Never before or after has a single company influenced a country and its image to such an extent. A concise and compelling narrative recapitulating the first one hundred years of the company’s history, beginning in the 1880s, is complemented by more than 600 photos, historical documents, advertisements and illustrations, many of which have never been published before. The combination of text and images allows the reader to trace Canadian Pacific’s publicity and branding strategies targeting the adventurous world travelers of the late 19th century, the luxury cruise passengers in the 1930s, potential immigrants considering a move to Canada, or the company’s airline customers in the 1950s, to name just a few examples. For each category of the company’s many activities, the relevant designs and strategies are explained. The making of modern Canada is unimaginable without Canadian Pacific. From internationally acclaimed art book publisher Callisto, this edition was produced and designed according to highest standards, printed on top of the line paper by Italian manufacturer Fedrigoni. Hundreds of images were reproduced and digitally restored true to the originals whenever possible to enable the reader to enjoy them with the same intensity Canadian Pacific’s customers in Canada and around the world did many years ago. Using the latest printing techniques, the book features crisp reproduction of even the smallest of details of the numerous illustrations. gebundene Ausgabe, 15.11.2015.

Lieferung aus: Deutschland, Versandkostenfrei.
Canadian Pacific: Creating a Brand, Building a Nation: An unprecedented look at Canada`s history: How commercial design shaped the country`s image Up to now virtually nothing has been published about Canadian Pacific`s decisive role in `branding` the nation at home and abroad. The company`s visionary leaders used the railway line`s potential to its fullest, swiftly creating a pioneering global travel and transportation empire, for several decades the world`s biggest. As Canada`s main private land owner, Canadian Pacific became a key sponsor of immigration. These and numerous other activities were publicized with unparalleled proficiency and quality, projecting a vision of the new nation that became part of its identity. Never before or after has a single company influenced a country and its image to such an extent. A concise and compelling narrative recapitulating the first one hundred years of the company`s history, beginning in the 1880s, is complemented by more than 600 photos, historical documents, advertisements and illustrations, many of which have never been published before. The combination of text and images allows the reader to trace Canadian Pacific`s publicity and branding strategies targeting the adventurous world travelers of the late 19th century, the luxury cruise passengers in the 1930s, potential immigrants considering a move to Canada, or the company`s airline customers in the 1950s, to name just a few examples. For each category of the company`s many activities, the relevant designs and strategies are explained. The making of modern Canada is unimaginable without Canadian Pacific. From internationally acclaimed art book publisher Callisto, this edition was produced and designed according to highest standards, printed on top of the line paper by Italian manufacturer Fedrigoni. Hundreds of images were reproduced and digitally restored true to the originals whenever possible to enable the reader to enjoy them with the same intensity Canadian Pacific`s customers in Canada and around the world did many years ago. Using the latest printing techniques, the book features crisp reproduction of even the smallest of details of the numerous illustrations. Englisch, Taschenbuch.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Lieferzeit: 11 Tage.
An unprecedented look at Canada's history: How commercial design shaped the country's imageUp to now virtually nothing has been published about Canadian Pacific's decisive role in “branding” the nation at home and abroad. The company's visionary leaders used the railway line's potential to its fullest, swiftly creating a pioneering global travel and transportation empire, for several decades the world's biggest. As Canada's main private land owner, Canadian Pacific became a key sponsor of immigration. These and numerous other activities were publicized with unparalleled proficiency and quality, projecting a vision of the new nation that became part of its identity. Never before or after has a single company influenced a country and its image to such an extent. A concise and compelling narrative recapitulating the first one hundred years of the company’s history, beginning in the 1880s, is complemented by more than 600 photos, historical documents, advertisements and illustrations, many of which have never been published before. The combination of text and images allows the reader to trace Canadian Pacific’s publicity and branding strategies targeting the adventurous world travelers of the late 19th century, the luxury cruise passengers in the 1930s, potential immigrants considering a move to Canada, or the company’s airline customers in the 1950s, to name just a few examples. For each category of the company’s many activities, the relevant designs and strategies are explained. The making of modern Canada is unimaginable without Canadian Pacific.From internationally acclaimed art book publisher Callisto, this edition was produced and designed according to highest standards, printed on top of the line paper by Italian manufacturer Fedrigoni. Hundreds of images were reproduced and digitally restored true to the originals whenever possible to enable the reader to enjoy them with the same intensity Canadian Pacific’s customers in Canada and around the world did many years ago. Using the latest printing techniques, the book features crisp reproduction of even the smallest of details of the numerous illustrations.

Lieferung aus: Vereinigte Staaten von Amerika, Lagernd, zzgl. Versandkosten.
An unprecedented look at Canada's history: How advertising shaped the country's imageThe history of Canada is inseparable from the history of Canadian Pacific. The company’s advertising and publicity strategies and their influence on the country’s perception can be regarded as a very early example of the concept of nation branding. The deep interdependence between a private company’s economic and strategic interests and a newly formed nation’s identity makes this arrangement unique. Canadian Pacific not only built the nation’s first transcontinental railway, a prerequisite for Canada’s political unification in the 19th century; it quickly expanded to become the world’s largest transportation conglomerate that for many decades formed the backbone for Canada’s economic development. Efficient railroad and global shipping services were complemented by numerous activities that attracted immigrants and tourists to Canada, including the famous landmark hotels designed in what is now referred to as Canadian Chateaux Style: Chateaux Frontenac, The Banff Springs Hotel, Chateaux Lake Louise, and many others. A distinct Canadian national identity was still in its infancy in the 19th century, and various stereotypes linked with Canada today are the direct result of decisions made by the designers and artists whose work is portrayed in the book and by Canadian Pacific’s executives. In the context of these identity building processes the book showcases the significance of commercial art and advertising pointing far beyond their trivial function as promoters of a commodity or service.Author Marc H. Choko’s concise and compelling narrative is brought to life by more than 600 carefully selected historic photos, illustrations and documents that mirror Canadian Pacific’s widespread activities and unusually diverse clientele, ranging from the adventurous travelers of the late 19th century to immigrants in search of a better future, from wealthy cruise passengers to big game hunters, from outdoor enthusiasts to airline customers starting in the 1940s.No expense has been spared to digitalize, restore and reproduce this critical part of Canadian design history. Readers see all the images in an unprecedented quality as close to the period originals as possible. The book was designed by Yvonne Quirmbach, an internationally recognized art book designer.

Canadian Pacific: Creating a Brand, Building a Nation ab 65 EURO Standard Edition.

Lieferung aus: Vereinigte Staaten von Amerika, Lagernd, zzgl. Versandkosten.
Canadian-Pacific~~Marc-H-Choko, Canadian Pacific: Creating a Brand, Building a Nation, Hardcover.

Lieferung aus: Deutschland, 01-3 Tage.
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