Summary of Luke Sullivan's Hey Whipple, Squeeze This (eBook, ePUB)
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Bester Preis: € 3,99 (vom 02.09.2022)1
Summary of Luke Sullivan's Hey Whipple, Squeeze This (eBook, ePUB)
~EN NWISBN: 9798350018080 bzw. 8350018089, vermutlich in Englisch, IRB, neu.
Lieferung aus: Deutschland, zzgl. Versandkosten.
Please note: This is a companion version & not the original book. Book Preview: #1 The mystery of Whipple's success is why his commercials sold so much toilet paper. The answer is that they were extremely irritating, and people used the fast-forward button to avoid them. #2 The idea of Mr. Whipple, the advertiser, is not good. It is repetitive, schmaltzy, and cornball. But it is effective advertising, and it sells billions of rolls of toilet paper. #3 The public is cynical about advertising, and we send out every year the Gallup poll of most and least trusted professions. advertising practitioners trade last or second-to-last place with used car salesmen and members of Congress. #4 The 1950s saw the birth of modern advertising, with the concept of the unique selling proposition. This meant that advertisers would claim their products offered a specific benefit that no other product did.
Please note: This is a companion version & not the original book. Book Preview: #1 The mystery of Whipple's success is why his commercials sold so much toilet paper. The answer is that they were extremely irritating, and people used the fast-forward button to avoid them. #2 The idea of Mr. Whipple, the advertiser, is not good. It is repetitive, schmaltzy, and cornball. But it is effective advertising, and it sells billions of rolls of toilet paper. #3 The public is cynical about advertising, and we send out every year the Gallup poll of most and least trusted professions. advertising practitioners trade last or second-to-last place with used car salesmen and members of Congress. #4 The 1950s saw the birth of modern advertising, with the concept of the unique selling proposition. This meant that advertisers would claim their products offered a specific benefit that no other product did.
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Summary of Luke Sullivan's Hey Whipple Squeeze This
~EN NW EB DLISBN: 9798350018080 bzw. 8350018089, vermutlich in Englisch, Summary of Luke Sullivan's Hey Whipple Squeeze This - eBook als epub von IRB Media - IRB - 9798350018080, neu, E-Book, elektronischer Download.
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