PERSONALITIES AND PRODUCTS: A Historical Perspective on Advertising in America [Contributions to the Study of Mass Media and Communcations, No. 53]
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PERSONALITIES AND PRODUCTS: A Historical Perspective on Advertising in America [Contributions to the Study of Mass Media and Communcations, No. 53] (1998)
EN HC USISBN: 9780313303647 bzw. 0313303649, in Englisch, Greenwood Press, gebundenes Buch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: USA.
Von Händler/Antiquariat, A Scholar's Tale Booksellers.
Westport, CT: Greenwood Press, 1998 xii, 178 pp. Chapter notes, bibliography, index. CONDITION: An ex-library copy in overall very good condition. Text clean and neat; light overall handling/shelf wear. Library marks to title-page; call number and barcode labels; stamped "withdrawn.". First Edition. Hardcover. Good/No Jacket. 22 x 15 cm.
Von Händler/Antiquariat, A Scholar's Tale Booksellers.
Westport, CT: Greenwood Press, 1998 xii, 178 pp. Chapter notes, bibliography, index. CONDITION: An ex-library copy in overall very good condition. Text clean and neat; light overall handling/shelf wear. Library marks to title-page; call number and barcode labels; stamped "withdrawn.". First Edition. Hardcover. Good/No Jacket. 22 x 15 cm.
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Personalities and Products, A Historical Perspective on Advertising in America (1998)
EN HC NWISBN: 9780313303647 bzw. 0313303649, in Englisch, Abc-Clio, gebundenes Buch, neu.
Lieferung aus: Niederlande, Vermoedelijk 4-6 weken.
bol.com.
Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great promoter P. T. Barnum. Lydia Pinkham's Vegetable Compound ... Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great promoter P. T. Barnum. Lydia Pinkham's Vegetable Compound and the advertising of patent medicines is also covered, as is John Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.Soort: Met illustraties;Taal: Engels;Afmetingen: 14x216x140 mm;Gewicht: 394,00 gram;Verschijningsdatum: januari 1998;ISBN10: 0313303649;ISBN13: 9780313303647; Engelstalig | Hardcover | 1998.
bol.com.
Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great promoter P. T. Barnum. Lydia Pinkham's Vegetable Compound ... Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great promoter P. T. Barnum. Lydia Pinkham's Vegetable Compound and the advertising of patent medicines is also covered, as is John Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.Soort: Met illustraties;Taal: Engels;Afmetingen: 14x216x140 mm;Gewicht: 394,00 gram;Verschijningsdatum: januari 1998;ISBN10: 0313303649;ISBN13: 9780313303647; Engelstalig | Hardcover | 1998.
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Personalities and Products: a Historical Perspective on Advertising in America (Contributions to the Study of Mass Media & Communications) (1998)
EN HC USISBN: 9780313303647 bzw. 0313303649, in Englisch, Greenwood Press, gebundenes Buch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Verandgebiet: DOM.
Von Händler/Antiquariat, Better World Books, IN, Mishawaka, [RE:4].
Hard cover.
Von Händler/Antiquariat, Better World Books, IN, Mishawaka, [RE:4].
Hard cover.
4
Symbolbild
Personalities and Products: a Historical Perspective on Advertising in America (Contributions to the Study of Mass Media & Communications) (1998)
EN HC USISBN: 9780313303647 bzw. 0313303649, in Englisch, Greenwood Press, gebundenes Buch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Verandgebiet: DOM.
Von Händler/Antiquariat, Better World Books, IN, Mishawaka, [RE:4].
Hard cover.
Von Händler/Antiquariat, Better World Books, IN, Mishawaka, [RE:4].
Hard cover.
5
Symbolbild
Personalities and Products: A Historical Perspective on Advertising in America (1998)
EN HC USISBN: 9780313303647 bzw. 0313303649, in Englisch, Greenwood Press, Westport, CT, gebundenes Buch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Verandgebiet: DOM.
Von Händler/Antiquariat, Marvel Books, CT, Ridgefield, [RE:3].
Hard cover.
Von Händler/Antiquariat, Marvel Books, CT, Ridgefield, [RE:3].
Hard cover.
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