The Mirage of Global Markets: Why Companies Can't Succed at Globalizing If They Don't Succeed at Localizing
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Lieferung aus: Niederlande, Vermoedelijk 4-6 weken.
bol.com.
Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the mirage of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming more fragmented with each passing year. In The Mirage of Global Markets, David Arnold reveals why multinationals are actually losing market share--and how the world is rapidly accelerating towards segments of one. Next, he offers you a c... Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the mirage of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming more fragmented with each passing year. In The Mirage of Global Markets, David Arnold reveals why multinationals are actually losing market share--and how the world is rapidly accelerating towards segments of one. Next, he offers you a comprehensive new blueprint for maximizing profitability in a world of local markets. You will discover why international marketing has become radically different from conventional marketing, and you will learn how to cost-effectively localize all the decisions that matter most: decisions about market entry, product mix, distribution, promotion, communication, strategy and more. Simply put, The Mirage of Global Markets shows how to globally manage the intensely local marketing programs that are now utterly crucial to your success.Taal: Engels;Afmetingen: 19x229x159 mm;Gewicht: 336,00 gram;Verschijningsdatum: juli 2003;Druk: 1;ISBN10: 013047066X;ISBN13: 9780130470669; Engelstalig | Hardcover | 2003.

Lieferung aus: Vereinigte Staaten von Amerika, Versandkostenfrei nach: USA.
Von Händler/Antiquariat, Better World Books.
Financial Times Prentice Hall. Used - Very Good. Ships from Reno, NV. Former Library book. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!

Lieferung aus: Vereinigte Staaten von Amerika, En Stock, frais de port.
Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming more fragmented with each passing year. In "The Mirage of Global Markets," David Arnold reveals why multinationals are actually losing market share--and how the world is rapidly accelerating towards "segments of one." Next, he offers you a comprehensive new blueprint for maximizing profitability in a world of local markets. You will discover why international marketing has become radically different from conventional marketing, and you will learn how to cost-effectively localize all the decisions that matter most: decisions about market entry, product mix, distribution, promotion, communication, strategy and more. Simply put, "The Mirage of Global Markets" shows how to globally manage the intensely local marketing programs that are now utterly crucial to your success.

Lieferung aus: Vereinigte Staaten von Amerika, En Stock, frais de port.
Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming more fragmented with each passing year. In "The Mirage of Global Markets," David Arnold reveals why multinationals are actually losing market share--and how the world is rapidly accelerating towards "segments of one." Next, he offers you a comprehensive new blueprint for maximizing profitability in a world of local markets. You will discover why international marketing has become radically different from conventional marketing, and you will learn how to cost-effectively localize all the decisions that matter most: decisions about market entry, product mix, distribution, promotion, communication, strategy and more. Simply put, "The Mirage of Global Markets" shows how to globally manage the intensely local marketing programs that are now utterly crucial to your success.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, 3-5 Days.
Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the mirage of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming more fragmented with each passing year. In The Mirage of Global Markets, David Arnold reveals why multinationals are actually losing market share--and how the world is rapidly accelerating towards segments of one. Next, he offers you a comprehensive new blueprint for maximizing profitability in a world of local markets. You will discover why international marketing has become radically different from conventional marketing, and you will learn how to cost-effectively localize all the decisions that matter most: decisions about market entry, product mix, distribution, promotion, communication, strategy and more. Simply put, The Mirage of Global Markets shows how to globally manage the intensely local marketing programs that are now utterly crucial to your success.

Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Verandgebiet: DOM.
Von Händler/Antiquariat, Hippo Books, OH, Toledo, [RE:4].
May have shelf wear or edge rubbing. Pages are clean and free of textual notes or other markings. Paperback.

Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: USA.
Von Händler/Antiquariat, Discover Books.
FT Press. Paperback. GOOD. Gently used may contain ex-library markings, possibly has some light highlighting, textual notations, and or underlining. Text is still easily readable.

Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Verandgebiet: DOM.
Von Händler/Antiquariat, Free State Books, MD, Halethorpe, [RE:5].
Softcover.