Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
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Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, Yankee Clipper Books.
While many companies now recognize that one of their most valuable assets is their brands, real brand management is still in its infancy. Brand management begins with a consistent strategy which aims to define and manage a brand's identity and, ultimately, guarantee long-term financial gains and competitive advantage. Most marketing books fall short of a strategic approach by taking a narrow view of branding and dealing more with the tactical aspects such as packaging, trademarks, logos and so on. "Strategic Brand Management" deals with the concept and practice of brand management in its totality. The author's account of every aspect of brand management aims to answer such pertinent questions as: how do you define a brand's core identity?; how many brands are enough in a specific market?; how far should a brand be extended?; how do you manage brands over time?; how should a brand's value be measured, tracked and controlled?; how do you manage a vast product range under a limited number of brands?; and how do you move from local to global branding? Packed with examples and case studies of brands throughout the world, the book is written from an international perspective, paying particular attention to the development of global brands. All types of brands are covered: product brands, corporate brands and both consumer and industrial products. Hardcover, Label: Kogan Page Ltd, Kogan Page Ltd, Product group: Book, Published: 1992-11-30, Studio: Kogan Page Ltd, Sales rank: 7801571.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Pwi transpò yo pou: HTI.
Von Händler/Antiquariat, Brit Books Ltd.
Kogan Page Ltd. Hardcover. Used; Acceptable. Dust jacket is damaged **Simply Brit** Shipped with Premium postal service within 24 hours from the UK with impressive delivery time. We have dispatched from our book depository; items of good condition to over ten million satisfied customers worldwide. We are committed to providing you with reliable and efficient service at all times. 11/30/1992.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Shipping costs to: USA.
Von Händler/Antiquariat, Better World Books Ltd.
Kogan Page Ltd. Used - Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Your purchase also supports literacy charities.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Shipping costs to: USA.
Von Händler/Antiquariat, Anybook Ltd.
Kogan Page Ltd, 1992. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition.

Lieferung aus: Vereinigte Staaten von Amerika, Shipping costs to: USA.
Von Händler/Antiquariat, Ergodebooks.
Kogan Page Ltd, 1992-11-30. Hardcover. Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service.

Lieferung aus: Vereinigte Staaten von Amerika, plus shipping, Shipping area: DOM.
Von Händler/Antiquariat, Robert S Brooks Bookseller, WI, Bristol, [RE:4].
Hard Cover, First Edition (US) First Printing.