The Deviant's Advantage: How to Use Fringe Ideas to Create Mass Markets
8 Angebote vergleichen

Lieferung aus: Niederlande, 1 - 2 weken.
De Wijze Uil V.O.F.
Two modern-day futurists explore the ways in which innovative ideas from the fringe of business promote mainstream profitability, demonstrating how hot new ideas move from that fringe through such states as The Edge, Realm of the Cool, The Next Big Thing, The Mainstream, and beyond. 30,000 first printing.Taal: Engels;Verschijningsdatum: september 2002;ISBN10: 0609609580;ISBN13: 9780609609583; Engelstalig | Hardcover | 2002.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, worldreaders.
Don’t consider yourself deviant? Well, that just may be a career breaker. Odds are the idea or product that will transform your business or industry tomorrow is out there right now, hiding in the shadows of the Fringe, raw, messy, untamed, and just waiting to be exploited. Trapping, taming, and marketing it is the key to burying your competition and staying ahead of your market. Deviance is nothing more than a marked separation from the norm and is the source of innovation, the kind of breakthrough thinking that creates new markets and tumbles traditional ones. Positive deviation is an inexhaustible font of new ideas, products, and services. It’s the source of all creative thinking and dynamic new market development and ultimately the basis of all incremental profit. The Deviant’s Advantage describes how deviance proceeds along a traceable trajectory from the Fringe, where it originates but has zero commercial potential; to the Edge, where word of mouth creates a limited audience; to the Realm of the Cool, where the buzz and market momentum really start to build; to the Next Big Thing, where demand is honed and intensifies; finally landing at Social Convention, the heart of the mass market. Ryan Mathews and Watts Wacker, two of America’s most respected futurists, trace the “Path of the Devox” (the voice, spirit, or incarnation of deviant ideas, products, and individuals), using it as a way to explain how and why: * Christian fundamentalism morphed from college Bible studies to Republican party king-making * Reebok cares more about what’s on the feet of kids in Detroit and Philadelphia than what the so-hip-it-hurts set is wearing in New York or on Rodeo Drive * Napster exploded from an idea germinating inside a sixteen-year-old to a movement with 60 million subscribers that very nearly destroyed the music industry * Hugh Hefner went from America’s most public pornographer to a cultural icon with decidedly Puritan sensibilities Mathews and Wacker also look at what happens to formerly deviant products and ideas after they are replaced by the next wave from the Fringe—how they morph into Cliché (where their commercial potential may actually increase), become Icons or even Archetypes, or fade into Oblivion, and how you can profitably manage even a fading concept. Looking for the next big idea for your business? Then it’s past time to quit staring at the Social Convention for inspiration and start scouring the Fringes of society. Tomorrow’s breakthrough concept is lurking out there right now, in the mind of a deviant individual. Your choice is simple: find it and exploit it, or be buried by those who do. Hardcover, Ausgabe: 1st, Label: Crown Business, Crown Business, Produktgruppe: Book, Publiziert: 2002-09, Freigegeben: 2002-09-10, Studio: Crown Business, Verkaufsrang: 2153416.

Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
business and investing,management,management and leadership,marketing,marketing and sales,popular economics,product management,research,sales and selling, The Deviant's Advantage: How Fringe Ideas Create Mass Markets, Don't consider yourself deviant? Well, that just may be a career breaker. Odds are the idea or product that will transform your business or industry tomorrow is out there right now, hiding in the shadows of the Fringe, raw, messy, untamed, and just waiting to be exploited. Trapping, taming, and marketing it is the key to burying your competition and staying ahead of your market.Deviance is nothing more than a marked separation from the norm and is the source of innovation, the kind of breakthrough thinking that creates new markets and tumbles traditional ones. Positive deviation is an inexhaustible font of new ideas, products, and services. It's the source of all creative thinking and dynamic new market development and ultimately the basis of all incremental profit. The Deviant's Advantage describes how deviance proceeds along a traceable trajectory from the Fringe, where it originates but has zero commercial potential; to the Edge, where word of mouth creates a limited audience; to the Realm of the Cool, where the buzz and market momentum really start to build; to the Next Big Thing, where demand is honed and intensifies; finally landing at Social Convention, the heart of the mass market. Ryan Mathews and Watts Wacker, two of America's most respected futurists, trace the "Path of the Devox" (the voice, spirit, or incarnation of deviant ideas, products, and individuals), using it as a way to explain how and why:* Christian fundamentalism mor.

Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
9781400050000,1400050006,deviants,advantage,fringe,ideas,create,mass,markets,ryan,mathews, Excellent Marketplace listings for "Deviant's Advantage : How to Use Fringe Ideas to Create Mass Markets" by Ryan Mathews starting as low as $2.87! Paperback, Shipping to USA only!

Lieferung aus: Vereinigte Staaten von Amerika, Versandkostenfrei.
Von Händler/Antiquariat, Better World Books [51315977], Mishawaka, IN, U.S.A.
Former Library book. Shows some signs of wear, and may have some markings on the inside.

Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
business and investing,management,management and leadership,marketing,marketing and sales,popular economics,product management,research,sales and selling, Don't be afraid of deviants. They just may save your business.In today's challenging and sometimes puzzling business environment, deviance equals innovation--the kind of breakthrough thinking that creates new markets and tumbles traditional ones. In The Deviant's Advantage, two of America's most respected futurists show how this deviance proceeds along a traceable trajectory, explaining how and why: Christian fundamentalism morphed from college Bible studies to Republican party king-making Reebok cares more about what's on the feet of kids in Detroit and Philadelphia than what the so-hip-it-hurts set is wearing in New York or on Rodeo Drive  Hugh Hefner, the creator of Playboy, transformed into a cultural icon with decidedly Puritan sensibilitiesTomorrow's breakthrough concept is lurking out there right now in the mind of a deviant individual. Your choice is simple: find it and exploit it or be buried by those who do.

Lieferung aus: Vereinigte Staaten von Amerika, Versandkostenfrei.
Von Händler/Antiquariat, Hippo Books [50294793], Toledo, OH, U.S.A.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen

Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
Deviants-Advantage~~Ryan-Mathews, Deviant's Advantage: How to Use Fringe Ideas to Create Mass Markets, Paperback.