The Clustered World : How We Live, What We Buy, and What It All Means About Who We Are
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Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
anthropology,business,business and investing,children's,children's books,consumer behavior,cultural,marketing and sales,politics and social sciences,science and math, Primary age group: 35-64... Median household income: $80,600... Median home value: $247,000... Predominant ideology: moderate Republican... Preferences: car phones, domestic wine, Land Rovers." If this sounds like you, then you're a part of what's known as the "Winner's Circle" cluster. If not, then you probably fall into one of 61 other lifestyle clusters with names such as "Urban Gold Coast," "Pools & Patios," "God's Country," "Golden Ponds," and "Shotguns & Pickups." In The Clustered World, demographic detective Michael Weiss draws on the work of market research firm Claritas and its PRIZM cluster system to render a richly detailed view of the many neighborhoods and demographic segments that make up the United States. According to Weiss, the image of America as a melting pot is simply inaccurate--think salad bar, instead. He writes, "For a nation that's always valued community, this breakup of the mass market into balkanized population segments is as momentous as the collapse of Communism.... Today, the country's new motto should be 'E pluribus pluriba': 'Out of many, many.'" In addition to explaining the cluster concept, Weiss shows how marketers can put clusters to work to understand consumers better and sell everything from college educations to Dodge Caravans. Weiss also looks beyond the U.S. population to lifestyle clusters in Canada, France, Germany, Great Britain, South Africa, and Spain. Marketers and social observers will f.

Von Händler/Antiquariat, Buyback Express [8180984], Alton, IL, U.S.A.
No Dust Jacket. Good Condition. Reasonable wear. Still very usable. Ex-library with usual distinguishments (stamps, card insert, et cetera). Otherwise clean, mark-free interior! May have bookstore related stamps/stickers. SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, Motor_City_Books.
Michael Weiss expands on the geodemographics of The Clustering of America with this fascinating look at the sixty-two new lifestyle clusters that define Americans and their parallels in other countries. Today, the concept of clustering has spread throughout the world, revealing a global village made up of Long Distance Commuters in Japan and Chattering Classes in England who have more in common with Americans of the same cluster than they do with fellow countrymen. In The Clustered World, Weiss unveils how businesses and bureaucrats utilize clustering systems to influence our opinions and choices about bowling alleys in Florida, vending machines in Japan, and so forth. Hardcover, Ausgabe: 1st, Label: Little, Brown and Company, Little, Brown and Company, Produktgruppe: Book, Publiziert: 2000-12-15, Studio: Little, Brown and Company, Verkaufsrang: 1847460.

Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: USA.
Von Händler/Antiquariat, HawkingBooks.
Little, Brown and Company. Hardcover. 0316929204 Very Good Condition. Tight and Neat. Five star seller - Buy with confidence! . Very Good.

Lieferung aus: Niederlande, 1 - 8 dagen.
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