Services Marketing Management - 8 Angebote vergleichen
Bester Preis: € 10,00 (vom 25.08.2011)1
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Services Marketing Management: A Strategic Perspective
EN USISBN: 9780470091166 bzw. 0470091169, in Englisch, Wiley, gebraucht.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Versandkosten nach: USA.
Von Händler/Antiquariat, Better World Books Ltd.
Wiley. Used - Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Your purchase also supports literacy charities.
Von Händler/Antiquariat, Better World Books Ltd.
Wiley. Used - Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Your purchase also supports literacy charities.
2
Services Marketing Management: A Strategic Perspective
~EN NWISBN: 9780470091166 bzw. 0470091169, vermutlich in Englisch, Wiley, Vereinigte Staaten von Amerika, neu.
Lieferung aus: Kanada, Lagernd, zzgl. Versandkosten.
In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. It includes: A linking of five core guiding principles: market orientation, assets and capabilities, characteristics of services, internationalization and the value concept New coverage of electronic services Many ''Service Practice'' boxes, featuring examples from all of the world End of chapter review questions and practical assignments Full length cases at the end of the book with accompanying exercises "This is a welcome second edition, firmly establishing it as a leading international text on strategic services marketing. Though completely revised, it retains the unique focus of the original on care for the individual and the understanding, creation and delivery of value to customers, with the authors bringing their topic vividly to life through numerous international examples. Clearly written and logically structured, it will be an invaluable resource for services marketing and management courses at all levels." —Professor Graham Hooley, Aston Business School "An up-to-date, comprehensive and truly global treatment of services marketing management with new insights for every reader." —Leonard L. Berry, Distinguished Professor of Marketing, Mays Business School and author of Discovering the Soul of Service "This book is a very valuable addition to the services marketing literature. Its logical structure and clarity of expression will make it extremely appealing to students and lecturers." —Steve Oakes, University of Liverpool "This is a must for students, teachers and practitioners in services marketing." —Kjell Grønhaug, Norwegian School of Economics and Business Administration "This is an academically rigorous text with a strong European focus – excellent." —Jill Brown, Portsmouth Business School "Services Marketing Management: a comprehensive and completely up-to-date book based on an excellent combination of modern theory and actual practice." —Peter Leeflang, Frank M. Bass Professor of Marketing, University of Groningen and Professor at Johann Wolfgang Goethe University at Frankfurt am Main "This excellent textbook has got what it strongly deserved: a second edition. I particularly appreciate: the consequent focus on market and customer orientation the integration of business-to-business services the overarching HRM perspective and the refined didactic approach not self-evident in other service management textbooks What a service for the reader!" —Bernd Günter, Heinrich-Heine Universität, Düsseldorf.
In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. It includes: A linking of five core guiding principles: market orientation, assets and capabilities, characteristics of services, internationalization and the value concept New coverage of electronic services Many ''Service Practice'' boxes, featuring examples from all of the world End of chapter review questions and practical assignments Full length cases at the end of the book with accompanying exercises "This is a welcome second edition, firmly establishing it as a leading international text on strategic services marketing. Though completely revised, it retains the unique focus of the original on care for the individual and the understanding, creation and delivery of value to customers, with the authors bringing their topic vividly to life through numerous international examples. Clearly written and logically structured, it will be an invaluable resource for services marketing and management courses at all levels." —Professor Graham Hooley, Aston Business School "An up-to-date, comprehensive and truly global treatment of services marketing management with new insights for every reader." —Leonard L. Berry, Distinguished Professor of Marketing, Mays Business School and author of Discovering the Soul of Service "This book is a very valuable addition to the services marketing literature. Its logical structure and clarity of expression will make it extremely appealing to students and lecturers." —Steve Oakes, University of Liverpool "This is a must for students, teachers and practitioners in services marketing." —Kjell Grønhaug, Norwegian School of Economics and Business Administration "This is an academically rigorous text with a strong European focus – excellent." —Jill Brown, Portsmouth Business School "Services Marketing Management: a comprehensive and completely up-to-date book based on an excellent combination of modern theory and actual practice." —Peter Leeflang, Frank M. Bass Professor of Marketing, University of Groningen and Professor at Johann Wolfgang Goethe University at Frankfurt am Main "This excellent textbook has got what it strongly deserved: a second edition. I particularly appreciate: the consequent focus on market and customer orientation the integration of business-to-business services the overarching HRM perspective and the refined didactic approach not self-evident in other service management textbooks What a service for the reader!" —Bernd Günter, Heinrich-Heine Universität, Düsseldorf.
3
Services Marketing Management, A Strategic Perspective (2006)
EN PB NWISBN: 9780470091166 bzw. 0470091169, in Englisch, John Wiley And Sons Ltd, Taschenbuch, neu.
Lieferung aus: Niederlande, 4-8 werkdagen.
Books2Anywhere.
In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. It includes: * A linking of five core guiding principles: market orientation, assets and capabilities, characteristics of services, internationalization and the value concep... In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. It includes: * A linking of five core guiding principles: market orientation, assets and capabilities, characteristics of services, internationalization and the value concept * New coverage of electronic services * Many 'Service Practice' boxes, featuring examples from all of the world * End of chapter review questions and practical assignments * Full length cases at the end of the book with accompanying exercises 'This is a welcome second edition, firmly establishing it as a leading international text on strategic services marketing. Though completely revised, it retains the unique focus of the original on care for the individual and the understanding, creation and delivery of value to customers, with the authors bringing their topic vividly to life through numerous international examples. Clearly written and logically structured, it will be an invaluable resource for services marketing and management courses at all levels.' Professor Graham Hooley, Aston Business School 'An up-to-date, comprehensive and truly global treatment of services marketing management with new insights for every reader.' Leonard L. Berry, Distinguished Professor of Marketing, Mays Business School and author of Discovering the Soul of Service 'This book is a very valuable addition to the services marketing literature. Its logical structure and clarity of expression will make it extremely appealing to students and lecturers.' Steve Oakes, University of Liverpool 'This is a must for students, teachers and practitioners in services marketing.' Kjell Gronhaug, Norwegian School of Economics and Business Administration 'This is an academically rigorous text with a strong European focus - excellent.' Jill Brown, Portsmouth Business School 'Services Marketing Management: a comprehensive and completely up-to-date book based on an excellent combination of modern theory and actual practice.' Peter Leeflang, Frank M. Bass Professor of Marketing, University of Groningen and Professor at Johann Wolfgang Goethe University at Frankfurt am Main 'This excellent textbook has got what it strongly deserved: a second edition. I particularly appreciate: * the consequent focus on market and customer orientation * the integration of business-to-business services * the overarching HRM perspective and * the refined didactic approach not self-evident in other service management textbooks. What a service for the reader!' Bernd Gunter, Heinrich-Heine Universitat, DusseldorfSoort: Met illustraties;Taal: Engels;Oorspronkelijke titel: Services Marketing Management: A Strategic Perspective;Afmetingen: 27x258x197 mm;Gewicht: 1,33 kg;Verschijningsdatum: april 2006;ISBN10: 0470091169;ISBN13: 9780470091166; Engelstalig | Paperback | 2006.
Books2Anywhere.
In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. It includes: * A linking of five core guiding principles: market orientation, assets and capabilities, characteristics of services, internationalization and the value concep... In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. It includes: * A linking of five core guiding principles: market orientation, assets and capabilities, characteristics of services, internationalization and the value concept * New coverage of electronic services * Many 'Service Practice' boxes, featuring examples from all of the world * End of chapter review questions and practical assignments * Full length cases at the end of the book with accompanying exercises 'This is a welcome second edition, firmly establishing it as a leading international text on strategic services marketing. Though completely revised, it retains the unique focus of the original on care for the individual and the understanding, creation and delivery of value to customers, with the authors bringing their topic vividly to life through numerous international examples. Clearly written and logically structured, it will be an invaluable resource for services marketing and management courses at all levels.' Professor Graham Hooley, Aston Business School 'An up-to-date, comprehensive and truly global treatment of services marketing management with new insights for every reader.' Leonard L. Berry, Distinguished Professor of Marketing, Mays Business School and author of Discovering the Soul of Service 'This book is a very valuable addition to the services marketing literature. Its logical structure and clarity of expression will make it extremely appealing to students and lecturers.' Steve Oakes, University of Liverpool 'This is a must for students, teachers and practitioners in services marketing.' Kjell Gronhaug, Norwegian School of Economics and Business Administration 'This is an academically rigorous text with a strong European focus - excellent.' Jill Brown, Portsmouth Business School 'Services Marketing Management: a comprehensive and completely up-to-date book based on an excellent combination of modern theory and actual practice.' Peter Leeflang, Frank M. Bass Professor of Marketing, University of Groningen and Professor at Johann Wolfgang Goethe University at Frankfurt am Main 'This excellent textbook has got what it strongly deserved: a second edition. I particularly appreciate: * the consequent focus on market and customer orientation * the integration of business-to-business services * the overarching HRM perspective and * the refined didactic approach not self-evident in other service management textbooks. What a service for the reader!' Bernd Gunter, Heinrich-Heine Universitat, DusseldorfSoort: Met illustraties;Taal: Engels;Oorspronkelijke titel: Services Marketing Management: A Strategic Perspective;Afmetingen: 27x258x197 mm;Gewicht: 1,33 kg;Verschijningsdatum: april 2006;ISBN10: 0470091169;ISBN13: 9780470091166; Engelstalig | Paperback | 2006.
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Services Marketing Management: A Strategic Perspective
EN NWISBN: 9780470091166 bzw. 0470091169, in Englisch, Wiley, Vereinigte Staaten von Amerika, neu.
Lieferung aus: Deutschland, zzgl. Versandkosten, Versandfertig in 1 - 2 Wochen.
In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. In den letzten Jahren wurden aufgrund steigender Nachfrage verstärkt Lehrveranstaltungen zum Thema "Marketing von Dienstleistungen" angeboten. Beim Marketing-Management von Dienstleistungen geht es vor allem um die Schaffung der richtigen Dienste am richtigen Ort und zur richtigen Zeit zum richtigen Preis. Dieses wichtige und topaktuelle Lehrbuch wurde von erfahrenen Experten geschrieben und behandelt das Thema aus internationaler Sicht. Es diskutiert die drei Themenkomplexe Qualität, Personal und Marktorientierung anhand zahlreicher Beispiele und Fallstudien aus der ganzen Welt und bietet darüber hinaus eine ausgewogene Mischung aus Theorie und Praxis. In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. It includes: A linking of five core guiding principles: market orientation, assets and capabilities, characteristics of services, internationalization and the value concept New coverage of electronic services Many Service Practice boxes, featuring examples from all of the world End of chapter review questions and practical assignments Full length cases at the end of the book with accompanying exercises "This is a welcome second edition, firmly establishing it as a leading international text on strategic services marketing. Though completely revised, it retains the unique focus of the original on care for the individual and the understanding, creation and delivery of value to customers, with the authors bringing their topic vividly to life through numerous international examples. Clearly written and logically structured, it will be an invaluable resource for services marketing and management courses at all levels." Professor Graham Hooley , Aston Business School "An up to date, comprehensive and truly global treatment of services marketing management with new insights for every reader." Leonard L. Berry , Distinguished Professor of Marketing, Mays Business School and author of Discovering the Soul of Service "This book is a very valuable addition to the services marketing literature. Its logical structure and clarity of expression will make it extremely appealing to students and lecturers." Steve Oakes , University of Liverpool "This is a must for students, teachers and practitioners in services marketing." Kjell Grønhaug , Norwegian School of Economics and Business Administration "This is an academically rigorous text with a strong European focus excellent." Jill Brown , Portsmouth Business School "Services Marketing Management: a comprehensive and completely up to date book based on an excellent combination of modern theory and actual practice." Peter Leeflang , Frank M. Bass Professor of Marketing, University of Groningen and Professor at Johann Wolfgang Goethe University at Frankfurt am Main "This excellent textbook has got what it strongly deserved: a second edition. I particularly appreciate: the consequent focus on market and customer orientation the integration of business to business services the overarching HRM perspective and the refined didactic approach not self evident in other service management textbooks What a service for the reader!" Bernd Günter , Heinrich Heine Universität, Düsseldorf.
In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. In den letzten Jahren wurden aufgrund steigender Nachfrage verstärkt Lehrveranstaltungen zum Thema "Marketing von Dienstleistungen" angeboten. Beim Marketing-Management von Dienstleistungen geht es vor allem um die Schaffung der richtigen Dienste am richtigen Ort und zur richtigen Zeit zum richtigen Preis. Dieses wichtige und topaktuelle Lehrbuch wurde von erfahrenen Experten geschrieben und behandelt das Thema aus internationaler Sicht. Es diskutiert die drei Themenkomplexe Qualität, Personal und Marktorientierung anhand zahlreicher Beispiele und Fallstudien aus der ganzen Welt und bietet darüber hinaus eine ausgewogene Mischung aus Theorie und Praxis. In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. It includes: A linking of five core guiding principles: market orientation, assets and capabilities, characteristics of services, internationalization and the value concept New coverage of electronic services Many Service Practice boxes, featuring examples from all of the world End of chapter review questions and practical assignments Full length cases at the end of the book with accompanying exercises "This is a welcome second edition, firmly establishing it as a leading international text on strategic services marketing. Though completely revised, it retains the unique focus of the original on care for the individual and the understanding, creation and delivery of value to customers, with the authors bringing their topic vividly to life through numerous international examples. Clearly written and logically structured, it will be an invaluable resource for services marketing and management courses at all levels." Professor Graham Hooley , Aston Business School "An up to date, comprehensive and truly global treatment of services marketing management with new insights for every reader." Leonard L. Berry , Distinguished Professor of Marketing, Mays Business School and author of Discovering the Soul of Service "This book is a very valuable addition to the services marketing literature. Its logical structure and clarity of expression will make it extremely appealing to students and lecturers." Steve Oakes , University of Liverpool "This is a must for students, teachers and practitioners in services marketing." Kjell Grønhaug , Norwegian School of Economics and Business Administration "This is an academically rigorous text with a strong European focus excellent." Jill Brown , Portsmouth Business School "Services Marketing Management: a comprehensive and completely up to date book based on an excellent combination of modern theory and actual practice." Peter Leeflang , Frank M. Bass Professor of Marketing, University of Groningen and Professor at Johann Wolfgang Goethe University at Frankfurt am Main "This excellent textbook has got what it strongly deserved: a second edition. I particularly appreciate: the consequent focus on market and customer orientation the integration of business to business services the overarching HRM perspective and the refined didactic approach not self evident in other service management textbooks What a service for the reader!" Bernd Günter , Heinrich Heine Universität, Düsseldorf.
5
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Services Marketing Management: A Strategic Perspective 2e (2006)
EN PB USISBN: 9780470091166 bzw. 0470091169, in Englisch, Wiley, Taschenbuch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: USA.
Von Händler/Antiquariat, Ergodebooks.
Wiley, 2006-06-14. Paperback. Very Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available.
Von Händler/Antiquariat, Ergodebooks.
Wiley, 2006-06-14. Paperback. Very Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available.
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Das St. Louis-Drama Hintergrund und Rätsel einer mysteriösen Aktion des Dritten Reiches. (2001)
DEISBN: 0256206678 bzw. 9780256206678, in Deutsch, Graz ; Stuttgart : Stocker.
Lieferung aus: Deutschland, zzgl. Versandkosten.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
7
Symbolbild
Services Marketing Management: A Strategic Perspective (2006)
EN PB USISBN: 9780470091166 bzw. 0470091169, in Englisch, Wiley, Taschenbuch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: USA.
Von Händler/Antiquariat, BooksEntirely.
Wiley, 2006-06-14. Paperback. Good.
Von Händler/Antiquariat, BooksEntirely.
Wiley, 2006-06-14. Paperback. Good.
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Services Marketing Management (1997)
ES NWISBN: 9780256206678 bzw. 0256206678, in Spanisch, Irwin Professional Publishing, neu.
Lieferung aus: Spanien, Temporalmente sin stock. Puedes comprarlo ya y te lo enviaremos cuando tengamos stock. Recibirás un e-mail con la fecha de entrega cuando tengamos más información. Lieferung von Amazon, Versandkosten für geschätztes Warengewicht: 400g.
Von Händler/Antiquariat, Amazon.es.
Irwin Professional Publishing, Tapa blanda, Publiziert: 1997-03-01T00:00:01Z, Produktgruppe: Libro.
Von Händler/Antiquariat, Amazon.es.
Irwin Professional Publishing, Tapa blanda, Publiziert: 1997-03-01T00:00:01Z, Produktgruppe: Libro.
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